• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    English for Developing a Business

    Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
    ·
    70 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Clinical Data Science

    Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Extract, Transform, Load, Data Modeling, Clinical Research, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Medical Privacy, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Intensive Care Unit, Data Ethics, Data Quality, Natural Language Processing, Bioinformatics, Informatics, Text Mining, Clinical Informatics, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    485 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Business Strategy, Customer Retention, Growth Strategies, Competitive Analysis, E-Commerce, Market Analysis, Consumer Behaviour, Market Share, Regulatory Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Microsoft

    Microsoft Power Platform Fundamentals

    Skills you'll gain: Microsoft Power Platform, Power BI, Microsoft Power Automate/Flow, Dashboard, Microsoft 365, Data Visualization Software, Data Visualization, Business Process Automation, Workflow Management, No-Code Development, Business Process, Generative AI Agents, Data Analysis, Data Integration, Application Design

    4.2
    Rating, 4.2 out of 5 stars
    ·
    156 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Publish your corporate designs on Slack with Canva

    Skills you'll gain: Slack (Software), Collaborative Software, Marketing Materials, Content Creation, Marketing Design, Content Marketing, Corporate Communications, Shared Media, Facebook, Social Media Content, Graphic Design, User Accounts, Marketing Communications, Multimedia, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    How to Implement and Evaluate Communication Campaigns

    Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Integrated Marketing Communications, Communication Strategies, Owned Media, Marketing, Public Relations, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Python for Data Analysis: Pandas & NumPy

    Skills you'll gain: Pandas (Python Package), NumPy, Data Analysis, Data Science, Python Programming, Data Structures, Exploratory Data Analysis, Data Manipulation, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    372 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Linear Regression in R for Public Health

    Skills you'll gain: Correlation Analysis, Regression Analysis, Data Analysis, R Programming, Descriptive Statistics, Statistical Modeling, R (Software), Exploratory Data Analysis, Model Evaluation, Statistical Analysis, Probability & Statistics, Biostatistics, Data Import/Export

    4.8
    Rating, 4.8 out of 5 stars
    ·
    527 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Data Analysis Tools

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Software, Correlation Analysis, SAS (Software), Data Analysis, Statistical Methods, Quantitative Research, Probability & Statistics, Analytical Skills, Regression Analysis, Data Management, Statistical Inference

    4.5
    Rating, 4.5 out of 5 stars
    ·
    416 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Crea una Declaración de Misión y Visión con Canva

    Skills you'll gain: Presentations, Canva (Software), Graphic Design, Graphic and Visual Design, Marketing Materials, Marketing, User Accounts, Business

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    La gestión de personas y equipos

    Skills you'll gain: People Management, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Performance Management, Leadership, Organizational Structure, Employee Engagement, Culture, Conflict Management, Decision Making, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Primeros pasos en Visme

    Skills you'll gain: Graphic and Visual Design Software, Marketing Design, Graphic and Visual Design, Graphic Design, Design, Infographics, Presentations, Advertising, Marketing, Project Design, User Accounts, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…187188189…387

In summary, here are 10 of our most popular marketing analytics courses

  • English for Developing a Business: University of California, Irvine
  • Clinical Data Science: University of Colorado System
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
  • Microsoft Power Platform Fundamentals: Microsoft
  • Publish your corporate designs on Slack with Canva: Coursera
  • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder
  • Python for Data Analysis: Pandas & NumPy: Coursera
  • Linear Regression in R for Public Health : Imperial College London
  • Data Analysis Tools: Wesleyan University
  • Crea una Declaración de Misión y Visión con Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok