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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Model Context Protocol, Generative AI Agents, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Business Solutions, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    23 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Facebook Business pour les débutants

    Skills you'll gain: Facebook, Advertising, Content Creation, Resource Management, Social Media Management, Social Media, Marketing, Social Media Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
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    S

    Sciences Po

    Entreprendre dans les Industries Culturelles à l'ère du numérique

    Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Business Leadership, Content Creation, Innovation, Digital Content, Digital Transformation, Market Opportunities, Entrepreneurial Finance, Business Economics, Intellectual Property, Consumer Behaviour

    4.6
    Rating, 4.6 out of 5 stars
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    164 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Finance

    Skills you'll gain: Generative AI, Fraud detection, AI Personalization, Predictive Analytics, Financial Services, Personalized Service, Financial Trading, Financial Reporting, FinTech, Forecasting, Compliance Management, Artificial Intelligence, Risk Analysis, Emerging Technologies, Automation

    3.6
    Rating, 3.6 out of 5 stars
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    65 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Launch Strategy: 5 Steps to Capstone Experience

    Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
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    131 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    F

    Fundação Instituto de Administração

    Hábitos do Consumidor

    Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    60 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Product Lifecycle Management, Prototyping, Market Research, Sustainable Business, Agile Product Development, Marketing, Product Roadmaps, Sustainable Design, Ideation, Commercialization

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Leading the Circular and Sustainable Business

    Skills you'll gain: Sustainable Business, Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Sustainable Development, Sustainable Systems, Sustainability Standards, Business Reporting, Annual Reports, Strategic Leadership, Leadership, Social Impact, Organizational Structure, Climate Change Mitigation, Marketing Management, Accounting, Marketing, Communication

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
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    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    The Nature of Data and Relational Database Design

    Skills you'll gain: Decision Support Systems, Database Design, Relational Databases, Database Management, Database Management Systems, SQL, Descriptive Statistics, Data Literacy, Statistics, Statistical Analysis, Business Intelligence, Microsoft Excel, Extract, Transform, Load, Data-Driven Decision-Making, Business Analytics, Data Manipulation, Data Science

    4.5
    Rating, 4.5 out of 5 stars
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    102 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Leveraging AI for Enhanced Content Creation

    Skills you'll gain: Generative AI, Advertising, Advertising Campaigns, Content Creation, ChatGPT, Prompt Engineering, Responsible AI, Data Ethics, Artificial Intelligence, Creativity, Video Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    133 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Advanced Programmer

    Skills you'll gain: SQL, SAS (Software), Database Management, Query Languages, Case Studies, Data Access, Program Development, Statistical Programming, Data Presentation, Scripting, Perl (Programming Language), Data Processing, Automation, Data Integration, Stored Procedure, Data Manipulation, Data Transformation, Debugging, Data Validation, Data Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    405 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Model Context Protocol for Leaders: Generative AI Agents: Vanderbilt University
  • Facebook Business pour les débutants: Coursera
  • Entreprendre dans les Industries Culturelles à l'ère du numérique: Sciences Po
  • Introduction to Generative AI in Finance: Coursera
  • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
  • Hábitos do Consumidor: Fundação Instituto de Administração
  • Xbox Product Manager: Xbox
  • Product Development for Technical Managers: University of Colorado Boulder
  • Leading the Circular and Sustainable Business: University of Colorado Boulder
  • The Nature of Data and Relational Database Design: University of California, Irvine

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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