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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Requirements Gathering in Business Analysis

    Skills you'll gain: User Story, Business Requirements, Requirements Analysis, Requirements Elicitation, Business Analysis, User Requirements Documents, Gap Analysis, Requirements Management, Business Systems Analysis, Project Documentation, Functional Specification, Diagram Design, Business Process Modeling, Needs Assessment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Doing Business in China Capstone

    Skills you'll gain: Peer Review, Business Planning, Marketing Planning, Marketing Communications, Proposal Development, Product Planning, Video Production, Strategic Marketing, Business Consulting, Business Strategy, New Business Development, Marketing Strategies, Consulting, Competitive Analysis, Presentations, Product Development, Value Propositions, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    142 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Human Resources Management Capstone: HR for People Managers

    Skills you'll gain: Employee Performance Management, Performance Management, Performance Appraisal, Talent Acquisition, Human Resources Management and Planning, Compensation Analysis, Compensation Strategy, Human Resource Strategy, Performance Review, Compensation Management, Human Resources, Recruitment Strategies, Peer Review, Human Resource Policies, Workforce Management, Talent Management, Employee Retention, Recruitment, Constructive Feedback, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    921 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Change Leadership: Developing Strategic Gap Analysis in Miro

    Skills you'll gain: Gap Analysis, Change Management, Organizational Change, Strategic Planning, Business Process Reengineering, Project Management, Personal Development, Business Process, Process Mapping, Organizational Strategy, Business Strategies, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    348 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Embedded Interface Design

    Skills you'll gain: User Research, User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, UI/UX Strategy, Persona (User Experience), Internet Of Things, API Design, User Interface (UI), Embedded Software, Amazon Web Services, Cloud Computing Architecture, Embedded Systems, Application Programming Interface (API), Prototyping, User Interface (UI) Design, Software Development

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    148 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Houston

    Math behind Moneyball

    Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Statistical Modeling, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Analytics, Data Analysis Software, Simulations, Probability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    98 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales II

    Skills you'll gain: Global Marketing, International Finance, International Relations, Intercultural Competence, Business Economics, Organizational Structure, Staff Management, Business Management, Human Resource Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    545 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    Foundations of Sustainability and ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Stakeholder Engagement, Sustainable Business, Governance, Business Metrics, Sustainable Development, Sustainability Reporting, Business Reporting, Stakeholder Management, Sustainability Standards, Environmental Issue, Stakeholder Analysis, Business Ethics, Corporate Strategy, Investment Management, Environment and Resource Management, Investments, Economic Development, Diversity and Inclusion

    4.7
    Rating, 4.7 out of 5 stars
    ·
    86 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Copywriting with ChatGPT: Produce Compelling Copy That Sells

    Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Writing and Editing, Marketing Materials, Target Market, Product Knowledge, Value Propositions, AI literacy, Marketing Communications, Editing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Create a Targeted Ad With Facebook Audience Insights

    Skills you'll gain: Target Audience, Facebook, Target Market, Advertising Campaigns, Advertising Sales, Advertising, Online Advertising, Marketing, Social Media, Customer Data Management, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    60 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Ethical Hacking with Open Source Tools

    Skills you'll gain: Threat Detection, Penetration Testing, Exploit development, Cyber Threat Intelligence, Threat Management, Linux Administration, Incident Response, Vulnerability Scanning, Vulnerability Assessments, Cybersecurity, Vulnerability Management, Network Monitoring, Bash (Scripting Language), Cyber Security Assessment, Network Security, Anomaly Detection, Incident Management, AI Security, Information Systems Security, Network Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    213 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Generative AI in Business

    Skills you'll gain: AI Integrations, AI Personalization, Generative AI, AI Product Strategy, Generative Model Architectures, AI Enablement, Data Integration, Customer experience strategy (CX), Strategic Thinking, Communication Planning, Innovation, Performance Analysis, Performance Measurement, Business Analysis, Project Risk Management, Project Performance, Solution Design, Business Strategies, Business Process Management, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    141 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Requirements Gathering in Business Analysis: Microsoft
  • Doing Business in China Capstone: The Chinese University of Hong Kong
  • Human Resources Management Capstone: HR for People Managers: University of Minnesota
  • Change Leadership: Developing Strategic Gap Analysis in Miro: Coursera
  • Embedded Interface Design: University of Colorado Boulder
  • Math behind Moneyball: University of Houston
  • Negocios Internacionales II: University of New Mexico
  • Foundations of Sustainability and ESG: Saïd Business School, University of Oxford
  • Copywriting with ChatGPT: Produce Compelling Copy That Sells: Coursera
  • Create a Targeted Ad With Facebook Audience Insights: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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