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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • S

    SkillUp

    Introduction to Healthcare Data Analytics

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Statistical Hypothesis Testing, Data Visualization Software, Dashboard Creation, Clinical Research, Interactive Data Visualization, Health Informatics, Data Wrangling, Data Analysis, Healthcare Ethics, Health Information Management and Medical Records, Health Policy, Looker (Software), Predictive Analytics, Healthcare Industry Knowledge, Data Literacy, Health Technology, Regression Analysis

    Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Generative Engine Optimization (GEO), Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Content Scheduling, Web Analytics and SEO, Digital Media Strategy, Online Advertising, Data-Driven Marketing, Customer Retention, Search Engine Optimization, Content Performance Analysis, Generative AI

    4.7 stars, 239 reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (239) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • C

    Coursera

    Getting Started in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Statistical Reporting, Data-Driven Marketing, Analytics, Data Analysis, User Accounts

    4.4 stars, 1.5K reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.4 (1.5K) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Adobe

    AI-Powered Content Marketing and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Personalized Campaigns, Data-Driven Marketing, Social Media Content, Responsible AI, Cross-Channel Marketing, Marketing Channel, AI powered creativity, Content Marketing, Generative AI, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

    4.7 stars, 1.4K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (1.4K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Digital Business Marketing with Easil

    Skills you'll gain: Photo Editing, Facebook, Digital Advertising, Graphic Design, Marketing Design, Marketing Materials, Online Advertising, Social Media Content, Social Media Marketing, Advertising, Social Media, Digital Marketing Tools, Dashboard, Marketing, User Accounts, Business

    4.7 stars, 34 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (34) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Amazon Web Services

    SageMaker Unified Studio Foundations for Data Analytics

    Skills you'll gain: AWS SageMaker, Generative AI, Data Lakes, Data Governance, Data Architecture, Analytics, Data Management, SQL, Model Training, Applied Machine Learning

    Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • U

    University of California, Davis

    The Strategy of Content Marketing

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Content Development and Management, Brand Marketing, Brand Strategy, Writing, Marketing Analytics, Marketing Channel, B2B Sales, Auditing

    4.5 stars, 5.4K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (5.4K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    AI Marketing and Campaign Optimization

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Data-Driven Marketing, Content Scheduling, Marketing Automation, Performance marketing, Web Analytics, Email Automation, Customer Analysis, Campaign Management, Customer Retention, Content Optimization, Promotions and Campaigns, Revenue Forecasting, Search Engine Optimization, Content Development and Management, Financial Forecasting, Strategic Partnership, Budget Management, Copywriting

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • R

    Real Madrid Graduate School Universidad Europea

    Applied Football Analytics - Looking at real-world cases

    Skills you'll gain: Data Synthesis, Data Integration, Interactive Data Visualization, Data Literacy, Data Storytelling, Analysis, Data Compilation, Case Studies, Business Analytics, Advanced Analytics, People Analytics, Analytical Skills, Strategic Decision-Making, Business Metrics, Forecasting, Media and Communications, Persuasive Communication, Databases, Database Design, Innovation

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Alex Genadinik

    Affiliate Marketing For Passive Income - 2026

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Selling Techniques, Video Production, Email Automation, Google Ads, Generative AI Agents, Sales Strategy, AI Orchestration, Marketing Channel, Inside Sales, Performance marketing, Marketing, Product Promotion, Online Advertising, Marketing Strategies, AI Workflows, Content Marketing, Web Analytics, New Business Development

    4.7 stars, 14 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (14) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Introduction to Social Media Marketing with Visme

    Skills you'll gain: Instagram, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Social Media Management, Organizational Skills, Graphic and Visual Design Software, Marketing, Content Marketing, Creative Design

    4.6 stars, 40 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (40) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Performance marketing

    4.8 stars, 32K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (32K) · Beginner · Course · 1 - 4 Weeks

    Status: Trending right now
    Trending right now
    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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