Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Irvine
Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Unsupervised Learning, Business Analytics, Data-Driven Decision-Making, Predictive Modeling, Cloud Computing, Market Analysis, Supervised Learning, Classification Algorithms
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: Tidyverse (R Package), Web Scraping, Data Manipulation, R Programming, Data Transformation, Data Cleansing, Big Data, Statistical Programming, Text Mining, Data Import/Export, Data Analysis, Data Structures, Performance Tuning, Application Programming Interface (API)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Descriptive Statistics, Statistical Analysis, Data Analysis, Probability Distribution, Statistics, Data Visualization, Statistical Methods, Statistical Hypothesis Testing, Regression Analysis, Probability & Statistics, Scientific Visualization, Data Science, Matplotlib, Exploratory Data Analysis, Probability, Correlation Analysis, Pandas (Python Package), Jupyter
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Innovation, International Finance, Global Marketing, Corporate Sustainability, Business Ethics, Strategic Partnership, New Business Development, Economic Development, Business Strategy, Sustainable Business, Entrepreneurship, Corporate Strategy, Sustainable Development, Business Economics, Competitive Analysis, Growth Strategies, Economics, Natural Resource Management, Environment and Resource Management
Beginner · Course · 1 - 4 Weeks

Amazon Web Services
Skills you'll gain: Generative AI, Business Metrics, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), AI Enablement, Machine Learning, Machine Learning Algorithms, Model Evaluation, Artificial Intelligence, Model Deployment, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, AI Product Strategy, Business Solutions
Beginner · Course · 1 - 4 Weeks

École Nationale des Ponts et Chaussées
Skills you'll gain: Electrical Systems, Sustainable Development, Sustainable Technologies, Energy and Utilities, Electric Power Systems, Transportation Operations, Market Analysis, Economics, Automation, Climate Change Mitigation, Environmental Engineering, Cost Benefit Analysis, Public Policies, Environmental Science, Product Lifecycle Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Color Theory, Sales, Marketing Collateral, Design, Sales Strategy, Marketing Materials, Layout Design, Digital Design, Intellectual Property, Graphic and Visual Design Software, Product Design, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Business Analytics, Data-Driven Decision-Making, Excel Formulas, Data Visualization, Data Literacy, Business Analysis, Data Presentation, Business Intelligence, Statistical Analysis, Statistical Methods, Analytics, Spreadsheet Software, Data Analysis, Data Analysis Software, Correlation Analysis, Case Studies, Data Manipulation
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: R (Software), Data Import/Export, Package and Software Management, R Programming, Data Structures, Data-oriented programming, Statistical Programming, Data Analysis Software, Data Analysis, Data Science
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Database Design, Relational Databases, Databases, SQL, Big Data, Database Systems, NoSQL, Operational Databases, Data Warehousing, Data Management, Virtual Machines, Data Storage, Data Analysis
Beginner · Course · 1 - 3 Months

Universidad de los Andes
Skills you'll gain: Unity Engine, Video Game Development, User Interface (UI), Game Design, Animations, Google Analytics, Prototyping, Object Oriented Programming (OOP), C# (Programming Language), Scripting, Application Deployment
Beginner · Course · 1 - 3 Months