• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Case Western Reserve University

    Women in Leadership: Inspiring Positive Change

    Skills you'll gain: Negotiation, Leadership Development, Professional Development, Initiative and Leadership, Organizational Leadership, Communication, Leadership, Influencing, Overcoming Obstacles, Workforce Development, Personal Development, Empowerment, Personal Attributes, Relationship Building, Self-Awareness, Workplace inclusivity, Diversity and Inclusion, Assertiveness, Collaboration, Adaptability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    574 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Inventory Management

    Skills you'll gain: Inventory Control, Inventory Management, Operations Management, Supply Chain Management, Microsoft Excel, Supply Chain Planning, Order Management, Warehouse Management, Demand Planning, Logistics Management, Excel Formulas, Service Level, Operations, Data Management, Customer Data Management, Forecasting, Cost Control, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    252 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Introduction to Hospitality Management in the 21st Century

    Skills you'll gain: Hospitality Services, Hospitality, Hospitality Management, Hospitality and Food Services, Guest Relations, Innovation, Hotel And Restaurant Management, Hotels and Accommodations, Service Improvement, Service Management, Customer experience strategy (CX), Hotel Operations, Customer Service, Restaurant Operation, Personalized Service, Cultural Sensitivity, Digital Transformation, Corporate Sustainability, Sustainable Business, AI Personalization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    AI Fundamentals with Claude

    Skills you'll gain: Prompt Patterns, AI powered creativity, AI literacy, Vibe coding, Problem Solving, AI Enablement, Prompt Engineering Tools, Ideation, AI Personalization, Empowerment, AI Integrations, AI Workflows, Independent Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Responsible Generative AI

    Skills you'll gain: Responsible AI, Generative AI, Governance, Data Governance, Data Management, Data Ethics, Compliance Management, Consumer Behaviour, AI literacy, Governance Risk Management and Compliance, AI powered creativity, AI Enablement, Social Impact, Business Risk Management, Law, Regulation, and Compliance, Stakeholder Analysis, Decision Intelligence, Risking, Leadership and Management, Risk Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    390 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Public Relations, Branding

    4.6
    Rating, 4.6 out of 5 stars
    ·
    108 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Model Context Protocol for Leaders: Generative AI Agents

    Skills you'll gain: Model Context Protocol, Generative AI Agents, Agentic Workflows, AI Enablement, Email Automation, Business Process Automation, Generative AI, AI Product Strategy, Agentic systems, Initiative and Leadership, Tool Calling, Anthropic Claude, ChatGPT, Automation, Responsible AI, Marketing Automation, Multimodal Prompts, Artificial Intelligence and Machine Learning (AI/ML), Prompt Engineering, IT Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    U

    University of Copenhagen

    Academic Information Seeking

    Skills you'll gain: Research, Science and Research, Scientific Methods, Record Keeping, Data Collection, Document Management, Research Methodologies, Information Management, Intellectual Property

    4.7
    Rating, 4.7 out of 5 stars
    ·
    838 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Big Data Emerging Technologies

    Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Business Technologies, Real Time Data, Apache Hadoop, Data Processing, Statistical Analysis, Data Analysis Software, Business Planning, Data Storage Technologies, Business Strategy, Market Data, Business Strategies, Market Intelligence, Market Share, Market Dynamics, Distributed Computing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    322 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    Y

    Yale University

    The Psychology of Negotiation: How to Find Elegant Trades

    Skills you'll gain: Negotiation, Price Negotiation, Conflict Management, Sales, Persuasive Communication, Communication, Closing (Sales), Collaboration, Value Propositions, Team Collaboration, Strategic Thinking, Behavioral Economics, Psychology, Active Listening

    5
    Rating, 5 out of 5 stars
    ·
    53 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Marketing, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Growth Strategies, Product Lining, Strategic Communication, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…172173174…534

In summary, here are 10 of our most popular marketing strategy courses

  • Women in Leadership: Inspiring Positive Change: Case Western Reserve University
  • Inventory Management: University of California, Irvine
  • Introduction to Hospitality Management in the 21st Century: STARWEAVER
  • AI Fundamentals with Claude: Advancing Women in Tech
  • Responsible Generative AI: University of Michigan
  • Working with the Media: University of Colorado Boulder
  • Model Context Protocol for Leaders: Generative AI Agents: Vanderbilt University
  • Academic Information Seeking: University of Copenhagen
  • Big Data Emerging Technologies: Yonsei University
  • The Psychology of Negotiation: How to Find Elegant Trades: Yale University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok