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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Arizona

    Strategic Digital Marketing

    Skills you'll gain: Web Analytics, Search Engine Marketing, Pay Per Click Advertising, Data-Driven Marketing, User Experience Design, Experience Design, Google Ads, Search Engine Optimization, Digital Marketing, Digital Marketing Campaigns, Campaign Management, Content Marketing, Cross-Channel Marketing, Digital Brand Strategy, Keyword Research, Marketing Analytics, Marketing Strategy and Techniques, Marketing Planning, Customer Engagement, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    N

    Northwestern University

    Sports Marketing

    Skills you'll gain: Event Marketing, Press Releases, Brand Marketing, Social Media Management, Events and Conferences, Marketing, Strategic Marketing, Social Media, Media Relations, Brand Loyalty, Branding, Marketing and Public Relations, Social Media Campaigns, Event Management, Brand Management, Event Planning, Public Relations, Market Dynamics, Strategic Communication, Promotions and Campaigns

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    W

    Wesleyan University

    Social Psychology

    Skills you'll gain: Social Sciences, Psychology, Persuasive Communication, Social Justice, Empathy & Emotional Intelligence, Behavior Management, Conflict Management, Research, Diversity Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Business Operations, Consumer Behaviour, Marketing Planning, Marketing Strategies, Marketing Strategy and Techniques, Strategic Marketing, Competitive Analysis, Business Ethics, Marketing, Social Sciences, International Relations, Culture, Data-Driven Marketing, Business Management, Business, Sustainable Business

    4.6
    Rating, 4.6 out of 5 stars
    ·
    562 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Viral Marketing and How to Craft Contagious Content

    Skills you'll gain: Social Network Analysis, Social Media Strategy, Content Marketing, Social Media Content, Social Media Marketing, Shared Media, Consumer Behaviour, Driving engagement, Marketing Communications, Content Creation, Influencing, Social Media Campaigns, Persuasive Communication, Advertising, Marketing, Earned Media, Marketing Psychology, Promotional Strategies, Decision Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Foundations of Sports Marketing

    Skills you'll gain: Marketing Analytics, Strategic Partnership, Marketing, Key Performance Indicators (KPIs), Customer Engagement, Product Marketing, Marketing Strategy and Techniques, Return On Investment, Stakeholder Management, Branding, Digital Marketing, Brand Management, Advertising, Consumer Behaviour, Sales Process, Public Relations, Emotional Intelligence, Price Negotiation, Data Analysis, Creative Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Adobe

    AI-Powered Content Marketing and Strategy

    Skills you'll gain: Content Scheduling, Adobe Express, Personalized Campaigns, Data-Driven Marketing, Social Media Content, Responsible AI, Cross-Channel Marketing, Marketing Channel, AI powered creativity, Content Marketing, Generative AI, Content Creation, Marketing Automation, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    186 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Campaign Planning, Communication Planning, Marketing Planning, Marketing and Public Relations, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Marketing Psychology, Campaign Management, Marketing Strategy and Techniques, Media Planning, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Methods and Statistics in Social Sciences

    Skills you'll gain: Qualitative Research, Scientific Methods, Statistical Analysis, Statistical Hypothesis Testing, Research, Science and Research, Research Design, Sampling (Statistics), Research Reports, Interviewing Skills, Data Analysis, Data Collection, Research Methodologies, Probability & Statistics, Social Sciences, Statistical Methods, Regression Analysis, Statistical Inference, Statistics, R Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Introduction to Email Marketing

    Skills you'll gain: Digital Media Strategy, Business Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Job Skills
    Job Skills
    I

    IBM

    IBM Digital Marketing and Growth Hacking with GenAI

    Skills you'll gain: Responsible AI, Generative Engine Optimization (GEO), Social Media Management, Social Media, Social Media Content, Social Media Marketing, Google Ads, Digital Marketing, Email Marketing, Social Media Strategy, Digital Advertising, Content Scheduling, Web Analytics and SEO, Online Advertising, Social Media Campaigns, Digital Media Strategy, Customer Retention, Search Engine Optimization, Content Performance Analysis, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    229 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular social media marketing courses

  • Strategic Digital Marketing: University of Arizona
  • Sports Marketing: Northwestern University
  • Social Psychology: Wesleyan University
  • Business and Marketing Strategies: University of London
  • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
  • Foundations of Sports Marketing: Real Madrid Graduate School Universidad Europea
  • AI-Powered Content Marketing and Strategy: Adobe
  • Create Animated Social Media Posts using Canva: Coursera
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Methods and Statistics in Social Sciences: University of Amsterdam

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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