Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Assets, Blockchain, Emerging Technologies, Business Transformation, Digital Transformation, Interoperability, Distributed Computing, Cryptography, Scalability, Business Strategy, Governance
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Leadership, Marketing Strategy and Techniques, Business Modeling, Business Strategies, Brand Strategy, Business Ethics, Market Dynamics, Organizational Strategy, Organizational Effectiveness, Corporate Strategy, Financial Analysis, Financial Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Google Ads, Advertising Campaigns, Pay Per Click Advertising, Search Engine Marketing, Campaign Management, Performance Analysis, Performance marketing, Keyword Research, Performance Measurement, Bidding, Online Advertising, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Performance Metric, Digital Marketing, Key Performance Indicators (KPIs), Test Planning
Beginner · Specialization · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Negotiation, Contract Negotiation, Conflict Management, Cultural Sensitivity, Communication Strategies, Goal Setting, Business Strategy, Influencing, Decision Making, Strategic Thinking
Mixed · Course · 1 - 4 Weeks

Peking University
Skills you'll gain: Interviewing Skills, Business Marketing, Business Communication, Business Correspondence, Customer Service, Product Knowledge, Product Demonstration, Vocabulary, Recruitment, Language Learning, Employee Onboarding, Verbal Communication Skills
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Mergers & Acquisitions, Financial Analysis, Financial Statement Analysis, Finance, Financial Modeling, Return On Investment, Investment Management, Capital Budgeting, Cash Management, Corporate Finance, Business Valuation, Cash Flow Forecasting, Working Capital, Performance Measurement, Risk Analysis
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Leadership Development, Crisis Management, Strategic Leadership, Organizational Change, Leadership, Organizational Leadership, Leadership and Management, Team Leadership, Business Leadership, Change Management, Diversity and Inclusion, Diversity Equity and Inclusion Initiatives, Visionary, Team Management, Team Building, Dealing With Ambiguity, Organizational Strategy, Coaching, Professional Development, Employee Performance Management
Intermediate · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Responsible AI, A/B Testing, Design Thinking, Ideation, Generative AI, AI Product Strategy, UI/UX Research, Brainstorming, Data Ethics, Experience Design, Innovation, User Research, Data Storytelling, Data Analysis, AI Enablement, Artificial Intelligence, Prompt Engineering, Critical Thinking, Business Consulting, Problem Solving
Beginner · Specialization · 1 - 3 Months

28DIGITAL
Skills you'll gain: Strategic Decision-Making, AI Product Strategy, Business Strategy, Business Leadership, Corporate Strategy, Organizational Strategy, Artificial Intelligence, Leadership, Digital Transformation, Organizational Change, Emerging Technologies
Beginner · Course · 1 - 4 Weeks