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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Drug Development, Competitive Intelligence, Product Management, Go To Market Strategy, Regulatory Affairs, Biomedical Technology, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Ideation, Health Care Procedure and Regulation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    768 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Fabric Foundations

    Skills you'll gain: Data Lakes, Dependency Analysis, Data Architecture, Change Control, Data Warehousing, Capacity Management, Data Pipelines, Software As A Service, Virtualization, Transact-SQL, Data Integration, Dataflow

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising

    4.8
    Rating, 4.8 out of 5 stars
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    319 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    How to Measure Anything: Finding the Intangibles

    Skills you'll gain: Regression Analysis, Risk Modeling, Estimation, Sampling (Statistics), Risk Management, Statistical Analysis, Analysis, Decision Making, Statistical Inference, Risk Analysis, Statistics, Data Analysis, Data-Driven Decision-Making, Forecasting, Strategic Decision-Making, Business Metrics, Cost Estimation, Business Analysis, Problem Solving, Business Strategy

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Python Natural Language Processing Cookbook

    Skills you'll gain: Prompt Patterns, Large Language Modeling, Natural Language Processing, Generative AI, LLM Application, Prompt Engineering, Text Mining, Retrieval-Augmented Generation, Unstructured Data, Embeddings, Hugging Face, Unsupervised Learning, Applied Machine Learning, OpenAI API, Machine Learning Methods, Python Programming, Statistical Machine Learning, Analysis, Data Visualization, Network Model

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, User Experience Design, Web Design, User Interface and User Experience (UI/UX) Design, User Experience, Wireframing, User Interface (UI), User Research, UI/UX Research, Web Design and Development, User Centered Design, Design Strategies, Persona Development, Design Research, Mockups, Usability Testing, Software Development Methodologies, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managing the Organization

    Skills you'll gain: Organizational Change, Organizational Leadership, Business Ethics, Change Management, Leadership and Management, Business Management, Business Leadership, Organizational Development, Decision Making, Strategic Leadership, People Management, Ethical Standards And Conduct, Leadership, Culture Transformation, Strategic Decision-Making, Influencing, Strategic Thinking, Culture, People Analytics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    Edureka

    AI-Powered Data Engineering with Snowflake

    Skills you'll gain: Data Engineering, Snowflake Schema, Data Pipelines, Retrieval-Augmented Generation, Generative AI, Model Deployment, Data Architecture, Responsible AI, Embeddings, Data Transformation, Data Processing, Data Governance, Data Management, Data Quality, Business Logic, SQL, Data Collection, Data Entry, Data Security, Python Programming

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Machine Learning With Big Data

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Apache Spark, Classification Algorithms, Big Data, Model Training, Regression Analysis, Data Mining, Applied Machine Learning, Data Preprocessing, Machine Learning Methods, Statistical Analysis, Machine Learning Software, Machine Learning, Data Analysis, Unsupervised Learning, Machine Learning Algorithms, Data Wrangling, Descriptive Statistics, Data Transformation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Responsible AI Strategy Foundations

    Skills you'll gain: Generative AI, Prompt Engineering, Data Ethics, AI Security, Decision Intelligence, Intellectual Property, Large Language Modeling, Risk Analysis, Legal Risk, Compliance Management, Governance

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Capstone: Integrated Sales Excellence

    Skills you'll gain: Sales Territory Management, Account Strategy, Sales Development, Sales Presentation, B2B Sales, Sales Strategy, Consultative Selling, Sales Operations, Sales, Selling Techniques, Phone Sales, Sales Prospecting, Sales Presentations, Consultative Approaches, Sales Process, Closing (Sales), Sales Pipelines, Prospecting and Qualification, Negotiation, Engineering Calculations

    Advanced · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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