• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    C

    Coursera

    Blueprint to Brilliance Through Interior Design

    Skills you'll gain: Design Strategies, Design, Layout Design, Design Elements And Principles, Project Management, Aesthetics, Innovation

    4.4
    Rating, 4.4 out of 5 stars
    ·
    172 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Generative AI for Business

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, AI Enablement, AI Product Strategy, Generative AI, Responsible AI, Email Automation, Generative AI Agents, AI Personalization, Business Marketing, Microsoft Copilot, Personalized Campaigns, Data-Driven Decision-Making, Customer experience strategy (CX), Business Logic, Business Strategy, AI Workflows, Business, Business Process Improvement, Business Software

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The State University of New York

    Job Success: Get Hired or Promoted in 3 Steps

    Skills you'll gain: Web Presence, Social Media Content, Infographics, Social Media, Oral Expression, Professional Development, Concision, Social Media Strategy, Recruitment, Professionalism, Writing, Data Visualization, Branding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    696 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Voice of the Customer (VoC): Enhancing Experiences

    Skills you'll gain: Customer experience improvement, User Feedback, Customer Service, Customer experience strategy (CX), Customer Engagement, Customer Insights, Customer Analysis, Communication, Product Improvement, Continuous Improvement Process, Service Improvement, Data Collection, Surveys, Case Studies, Culture Transformation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    172 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Administración de Recursos Humanos

    Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Talent Management, People Development, Leadership Development, Talent Recruitment, Workforce Development, Talent Acquisition, Employee Retention, Recruitment Strategies, Culture Transformation, Organizational Effectiveness, Organizational Development, Performance Management, Employee Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Professional Success Skills

    Skills you'll gain: Creative Thinking, Creativity, Data Presentation, Business Ethics, Business Analytics, Ideation, Data Literacy, Creative Problem-Solving, Leadership and Management, Business Analysis, Business Leadership, Brainstorming, Business Strategy, Organizational Leadership, Ethical Standards And Conduct, Decision Making, Emotional Intelligence, Cultural Sensitivity, Cultural Diversity, Brand Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    480 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    UI/UX Design Fundamentals & Prototyping with Generative AI

    Skills you'll gain: User Research, UI/UX Research, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, UI/UX Strategy, User Centered Design, Responsive Web Design, UI Components, Figma (Design Software), Wireframing, Responsible AI, Prototyping, Persona (User Experience), Usability Testing, Experience Design, Human Centered Design, Ideation, Brainstorming, Animations

    4.5
    Rating, 4.5 out of 5 stars
    ·
    91 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    User Research and Design

    Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience Design, User Experience, User Centered Design, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Ideation, User Interface (UI), UI/UX Strategy, Qualitative Research, User Interface (UI) Design, Surveys, User Story, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    472 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management - Capstone Project

    Skills you'll gain: Case Studies, Plan Execution, Peer Review, Strategic Planning, Innovation, Organizational Strategy, Business Strategies, Business Planning, Project Implementation, Business Strategy, Competitive Analysis, Business Management, Business Analysis, Strategic Thinking, Corporate Strategy, Constructive Feedback, Strategic Decision-Making, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    388 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Líder de IA generativa (Generative AI Leader)

    Skills you'll gain: Prompt Engineering, Google Gemini, Gemini, Responsible AI, Generative AI, Generative Model Architectures, Generative AI Agents, Google Workspace, AI Workflows, AI Enablement, AI Orchestration, Agentic Workflows, Google Cloud Platform, AI Product Strategy, Prompt Patterns, Productivity Software, Large Language Modeling, Artificial Intelligence, Cloud Computing, Collaboration

    4.8
    Rating, 4.8 out of 5 stars
    ·
    257 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidade de São Paulo

    Inove na gestão de equipes e negócios: O crescimento da empresa

    Skills you'll gain: Talent Management, Team Management, Team Motivation, Team Performance Management, Team Building, People Development, Product Development, Business Planning, Team Leadership, Strategic Planning, Decision Making, Operations, Agile Product Development, Management Training And Development, Workforce Development, Staff Management, Leadership and Management, Process Management, Strategic Decision-Making, Business Metrics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    271 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Game Theory, Market Dynamics, Economics, Policy, and Social Studies, Economic Development, Financial Policy, Socioeconomics, Market Analysis, Operating Cost, Public Policies, Labor Relations, Tax, International Finance, Fiscal Management, General Finance, Cost Benefit Analysis, Cost Accounting, Investments

    4.8
    Rating, 4.8 out of 5 stars
    ·
    160 reviews

    Beginner · Specialization · 3 - 6 Months

1…161162163…534

In summary, here are 10 of our most popular marketing strategy courses

  • Blueprint to Brilliance Through Interior Design: Coursera
  • Generative AI for Business: SkillsBooster Academy
  • Job Success: Get Hired or Promoted in 3 Steps: The State University of New York
  • Voice of the Customer (VoC): Enhancing Experiences: Coursera
  • Administración de Recursos Humanos: Universidad de Palermo
  • Professional Success Skills: University of Illinois Urbana-Champaign
  • UI/UX Design Fundamentals & Prototyping with Generative AI: SkillUp
  • User Research and Design: University of Minnesota
  • Strategic Management - Capstone Project: Copenhagen Business School
  • Líder de IA generativa (Generative AI Leader): Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok