• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Innovation & Entrepreneurship - From Basics to Open Innovation

    Skills you'll gain: Entrepreneurship, Market Opportunities, Market Analysis, Innovation, Design Thinking, Go To Market Strategy, Product Strategy, Customer Engagement, Product Development, Strategic Thinking, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    328 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Community Organizing for Social Justice

    Skills you'll gain: Community Organizing, Social Justice, Community Development, Diversity Awareness, Discussion Facilitation, Social Impact, Planning, Cultural Diversity, Goal Setting, Empowerment, Initiative and Leadership, Needs Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    326 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Supply Chain Finance and Blockchain Technology

    Skills you'll gain: Working Capital, Supplier Management, Supply Chain Management, Blockchain, FinTech, Supply Chain Systems, Supply Chain, Cash Flows, Cash Management, Customer Analysis, Financial Market, Market Opportunities, Market Trend, Transaction Processing, Market Dynamics, Market Analysis, Stakeholder Analysis, Risk Modeling, Commercial Banking, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    378 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    DeepLearning.AI

    IA Para Todos (Português)

    Skills you'll gain: AI Product Strategy, Business Strategy, Artificial Intelligence, Data Ethics, Responsible AI, Data Science, Machine Learning, Artificial Neural Networks, Deep Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    28 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Strategic Thinking

    Skills you'll gain: Strategic Thinking, Strategic Decision-Making, Systems Thinking, Strategic Planning, Business Strategy, Complex Problem Solving, Decision Making, Contingency Planning, Analysis, Trend Analysis, Case Studies, Strategic Prioritization, Competitive Analysis, Data-Driven Decision-Making, Market Intelligence, Performance Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    109 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Managerial Economics: Buyer and Seller Behavior

    Skills you'll gain: Market Dynamics, Supply And Demand, Game Theory, Economics, Market Trend, Business Economics, Market Analysis, Operating Cost, Business Strategy, Competitive Analysis, Cost Management, Strategic Decision-Making, Decision Making

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI in Law: Research, Risk, and Legal Drafting

    Skills you'll gain: Legal Technology, Legal Strategy, Legal Risk, Responsible AI, Data Ethics, Legal Research, Compliance Management, Document Management, Regulation and Legal Compliance, Generative AI, Client Services, Litigation Support, Mediation, Anthropic Claude, AI Security, Case Law, AI Enablement, Law, Regulation, and Compliance, Artificial Intelligence, Risk Management

    4.3
    Rating, 4.3 out of 5 stars
    ·
    79 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    DeepLearning.AI

    L’IA pour tous

    Skills you'll gain: AI Product Strategy, Business Strategy, Artificial Intelligence, Data Ethics, Artificial Neural Networks, Data Science, Cross-Functional Collaboration, Deep Learning, Machine Learning, Recruitment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Ethical Hacking

    Skills you'll gain: Distributed Denial-Of-Service (DDoS) Attacks, Penetration Testing, Security Testing, Cyber Security Assessment, Cyber Threat Hunting, Threat Detection, Cryptographic Protocols, Cybersecurity, Cyber Threat Intelligence, Cryptography, Exploit development, Open Web Application Security Project (OWASP), Cyber Security Strategy, Cyber Attacks, Application Security, Security Awareness, Security Controls, Data Security, Cyber Risk, Security Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    291 reviews

    Beginner · Specialization · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Customer Insights: New Product Development Orientation

    Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    111 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Leading Change in Health Informatics

    Skills you'll gain: Healthcare Project Management, Health Informatics, Clinical Informatics, Change Control, Health Care Administration, Clinical Leadership, IT Management, Strategic Leadership, Health Care, Decision Support Systems, Continuous Quality Improvement (CQI), Electronic Medical Record, System Implementation, Usability Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    307 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Negocios Internacionales II

    Skills you'll gain: Global Marketing, International Finance, Intercultural Competence, Organizational Structure, Business, Small Business Accounting, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    544 reviews

    Mixed · Course · 1 - 3 Months

1…156157158…443

In summary, here are 10 of our most popular marketing strategy courses

  • Innovation & Entrepreneurship - From Basics to Open Innovation: 28DIGITAL
  • Community Organizing for Social Justice : University of Michigan
  • Supply Chain Finance and Blockchain Technology: New York Institute of Finance
  • IA Para Todos (Português): DeepLearning.AI
  • Strategic Thinking: Arizona State University
  • Managerial Economics: Buyer and Seller Behavior: Illinois Tech
  • AI in Law: Research, Risk, and Legal Drafting: Coursera
  • L’IA pour tous: DeepLearning.AI
  • Ethical Hacking: LearnKartS
  • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok