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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Industrial IoT Markets and Security

    Skills you'll gain: Real-Time Operating Systems, Internet Of Things, Wireless Networks, Infrastructure Security, General Networking, Cybersecurity, Cloud Platforms, Cryptography, Automation, Emerging Technologies, Embedded Systems, Software-Defined Networking, Market Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    624 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Business Risk Management, Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Risk Management, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    221 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Excel Skills for Business Forecasting

    Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Regression Analysis, Microsoft Excel, Excel Formulas, Trend Analysis, Case Studies, Business Mathematics, Business Metrics, Predictive Modeling, Data Presentation, Statistical Visualization, Graphing, Business Economics, Statistical Modeling, Business Analytics, Decision Making, Process Optimization, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    324 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    417 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Crea y diseña productos digitales en Canva

    Skills you'll gain: Canva (Software), Design, Digital Design, Design Elements And Principles, Product Design, Graphic and Visual Design Software, Layout Design, Intellectual Property, Web Analytics, Graphic Design, Journals, Marketing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    439 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    I

    IESE Business School

    The Art of Storytelling

    Skills you'll gain: Storytelling, Public Speaking, Oral Expression, Presentations, Verbal Communication Skills, Persuasive Communication, Content Creation, Drive Engagement, Writing, Non-Verbal Communication, Active Listening

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration

    4.8
    Rating, 4.8 out of 5 stars
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    290 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    West Virginia University

    Sales Operations/Management

    Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    443 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    374 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IESE Business School

    Claves para Gestionar Personas

    Skills you'll gain: Human Resources Management and Planning, Human Resource Policies, Human Resources, People Management, Talent Management, Compensation Management, Compensation and Benefits, Talent Recruitment, Recruitment, Employee Performance Management, Performance Appraisal, Leadership, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAP

    SAP Business Analyst

    Skills you'll gain: User Story, Business Process Modeling, Risk Analysis, Performance Measurement, Stakeholder Management, Process Analysis, Business Analysis, Risk Management, Requirements Elicitation, Process Design, Requirements Management, Business Process, Process Mapping, Process Improvement, Business Systems Analysis, Business Risk Management, Gap Analysis, Enterprise Risk Management (ERM), Business Requirements, SAP Applications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    169 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft PL-300 Exam Preparation and Practice

    Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Storytelling, Data Modeling, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Asset Management, Data Manipulation, Data Transformation, Microsoft 365, Data Cleansing, Data Import/Export, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    661 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Industrial IoT Markets and Security: University of Colorado Boulder
  • Foundations of Business Strategy and Research: Coursera
  • Excel Skills for Business Forecasting: Macquarie University
  • Wharton Business Foundations Capstone: University of Pennsylvania
  • Crea y diseña productos digitales en Canva: Coursera
  • The Art of Storytelling: IESE Business School
  • Trademark Law: University of Pennsylvania
  • Sales Operations/Management: West Virginia University
  • Customer Value in Pricing Strategy: University of Virginia
  • Claves para Gestionar Personas: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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