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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    University of Cambridge

    An Introduction to Astronomy

    Skills you'll gain: Scientific Methods, Physics, Physical Science, Science and Research, Environment, Life Sciences, Research, Scientific Visualization, Data Analysis, General Mathematics

    Beginner · Course · 1 - 3 Months

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    Coursera

    Data Quality Auditing and Profiling

    Skills you'll gain: Data Quality, Data Validation, Auditing, Reconciliation, Quality Assurance, Quality Assessment, Data Analysis, Data Integrity, Data Capture, Descriptive Statistics, Exploratory Data Analysis, Data Entry, Data Collection, Verification And Validation, Anomaly Detection, Business Requirements

    Beginner · Course · 1 - 3 Months

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    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Ideation, Consumer Behaviour, Initiative and Leadership, Marketing Psychology, Brand Management, Diversity Marketing, Strategic Thinking, Marketing Planning, Marketing Communications, Marketing, Business Strategy, Proposal Development, Business Strategies, Strategic Partnership, Competitive Intelligence

    4.8
    Rating, 4.8 out of 5 stars
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    683 reviews

    Beginner · Specialization · 3 - 6 Months

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    Microsoft

    Customer Service Excellence Capstone

    Skills you'll gain: Responsible AI, Customer Service, AI Personalization, AI Enablement, AI Integrations, Customer experience improvement, Customer Communications Management, Service Level, Interpersonal Communications, Service Design, Personalized Service, Customer Support, Customer experience strategy (CX), Decision Intelligence, Customer Engagement, Service Level Agreement, Decision Making, Workflow Management, Problem Solving, Data Analysis

    Beginner · Course · 1 - 4 Weeks

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    Pearson

    Perfect Competition & Monopoly

    Skills you'll gain: Market Dynamics, Supply And Demand, Business Economics, Profit and Loss (P&L) Management, Business Strategy, Revenue Management, Competitive Analysis, Economics, Market Analysis, Operating Cost, Cost Benefit Analysis, Financial Regulation, Operational Efficiency, Policy Analysis, Decision Making, Regulatory Compliance

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Data Preparation and Analysis

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, Data Wrangling, Data Processing, Data Cleansing, Data Quality, Data Analysis, Data Transformation, Anomaly Detection, Data Manipulation, Data Integration, Model Training, Data Validation, Test Data, Data Import/Export, Statistical Methods, Statistical Analysis, Descriptive Statistics

    Intermediate · Course · 1 - 3 Months

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    SkillUp

    Product Management: Foundations & Stakeholder Collaboration

    Skills you'll gain: Innovation, Product Management, Drive Engagement, Product Marketing, Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Communication Planning, Product Strategy, Business Strategy, Business Development, Product Lifecycle Management, Ideation, Market Analysis, Product Knowledge, Communication, Stakeholder Management, Media and Communications, Leadership

    4.6
    Rating, 4.6 out of 5 stars
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    384 reviews

    Beginner · Course · 1 - 3 Months

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    Whizlabs

    Microsoft Defender XDR for Security Analysts

    Skills you'll gain: Endpoint Detection and Response, Incident Response, Incident Management, Computer Security Incident Management, Threat Detection, Cyber Threat Hunting, Event Monitoring, Security Information and Event Management (SIEM), Cyber Threat Intelligence, Threat Management, Continuous Monitoring, Endpoint Security, Data Loss Prevention, Enterprise Architecture

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    AI-Powered Customer Success

    Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, Customer experience improvement, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
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    366 reviews

    Intermediate · Specialization · 1 - 3 Months

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    Whizlabs

    Microsoft Copilot, Entra Identity & Access Management

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Azure Active Directory, Identity and Access Management, Authentications, Microsoft Azure, AI Security, Enterprise Application Management, Responsible AI, Active Directory, User Provisioning, Role-Based Access Control (RBAC), AI Integrations, Security Controls, Enterprise Security, Authorization (Computing), Hybrid Cloud Computing, Single Sign-On (SSO), User Accounts, Zero Trust Network Access

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Dynamic Heat Maps in Spreadsheets

    Skills you'll gain: Business Reporting, Dashboard, Data Visualization, Dashboard Creation, Interactive Data Visualization, Microsoft Excel, Heat Maps, Trend Analysis, Excel Formulas, Analysis, Spreadsheet Software, Data Validation, Sales, Data Analysis, Business Analysis, Real Time Data, Microsoft Project, Business, Decision Making

    Mixed · Course · 1 - 4 Weeks

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    Macquarie University

    Strategising: Management for Global Competitive Advantage

    Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Organizational Strategy, Strategic Marketing, Growth Strategies, Supply Chain Systems, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Digital Transformation, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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