• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of California San Diego

    Delivery Problem

    Skills you'll gain: Combinatorics, Theoretical Computer Science, Algorithms, Graph Theory, Computational Thinking, Operations Research, Applied Mathematics, Python Programming, Mathematical Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    376 reviews

    Beginner · Course · 1 - 4 Weeks

  • E

    Erasmus University Rotterdam

    Enjoyable Econometrics

    Skills you'll gain: Econometrics, Data Collection, Probability & Statistics, Regression Analysis, Survey Creation, Statistics, Quantitative Research, Descriptive Statistics, Data Literacy, Time Series Analysis and Forecasting, Statistical Analysis, Model Evaluation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    140 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Generative AI in Legal

    Skills you'll gain: Legal Technology, Data Ethics, Responsible AI, Legal Strategy, Legal Research, Generative AI, Legal Risk, Case Law, Law, Regulation, and Compliance, Artificial Intelligence, Legal Writing, Data-Driven Decision-Making, Forecasting, Automation, Client Services

    4.6
    Rating, 4.6 out of 5 stars
    ·
    30 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universidad de Palermo

    Plan de Negocios

    Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Competitive Analysis, Business Risk Management, Financial Analysis, Decision Making, Organizational Structure

    4.6
    Rating, 4.6 out of 5 stars
    ·
    151 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    725 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Simple Regression Analysis in Public Health

    Skills you'll gain: Biostatistics, Logistic Regression, Regression Analysis, Statistical Methods, Statistical Analysis, Epidemiology, Quantitative Research, Public Health, Statistical Modeling, Probability & Statistics, Statistical Inference, Risk Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    389 reviews

    Beginner · Course · 1 - 3 Months

  • U

    Universitat Autònoma de Barcelona

    Sustainability of Social-Ecological Systems: the Nexus between Water, Energy and Food

    Skills you'll gain: Data Storytelling, Data Literacy, Systems Thinking, Case Studies, Sustainable Development, Quantitative Research, Sustainability Standards, Water Resource Management, Energy and Utilities, Social Impact, Analysis, Environmental Science, Complex Problem Solving, Policy Analysis, Environment and Resource Management, Dealing With Ambiguity

    4.5
    Rating, 4.5 out of 5 stars
    ·
    108 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    925 reviews

    Mixed · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Differential Calculus through Data and Modeling

    Skills you'll gain: Calculus, Applied Mathematics, Data Modeling, Estimation, Graphing, Mathematical Modeling, Numerical Analysis, Algebra, Mathematical Software, Engineering Calculations, Linear Algebra, Trigonometry, Operations Research, Data Analysis, Graphical Tools, Derivatives, Mathematical Theory & Analysis, Geometry

    4.8
    Rating, 4.8 out of 5 stars
    ·
    390 reviews

    Intermediate · Specialization · 3 - 6 Months

  • I

    Illinois Tech

    Artificial Intelligence

    Skills you'll gain: Responsible AI, Artificial Intelligence, Generative AI, AI Product Strategy, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), OpenAI, Business Management, Supervised Learning, Market Intelligence, Human Machine Interfaces, Emerging Technologies, Deep Learning, Natural Language Processing, Market Data

    4.3
    Rating, 4.3 out of 5 stars
    ·
    56 reviews

    Beginner · Course · 1 - 3 Months

  • I

    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Social Media Content, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
    ·
    348 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Indian Institute for Human Settlements

    Shaping Urban Futures

    Skills you'll gain: Innovation, Sustainable Development, Environmental Issue, Social Sciences, Policy Analysis, Climate Change Adaptation, Socioeconomics, Systems Thinking, Emerging Technologies, Technology Strategies, Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    57 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…152153154…375

In summary, here are 10 of our most popular market research courses

  • Delivery Problem: University of California San Diego
  • Enjoyable Econometrics: Erasmus University Rotterdam
  • Introduction to Generative AI in Legal: Coursera
  • Plan de Negocios: Universidad de Palermo
  • Create a Google Ads Search Campaign: Coursera
  • Simple Regression Analysis in Public Health : Johns Hopkins University
  • Sustainability of Social-Ecological Systems: the Nexus between Water, Energy and Food: Universitat Autònoma de Barcelona
  • Global Trends for Business and Society: University of Pennsylvania
  • Differential Calculus through Data and Modeling: Johns Hopkins University
  • Artificial Intelligence: Illinois Tech

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok