• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Analytics: Uncover Key Report Insights

    Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Analytics, Target Audience, Trend Analysis, Strategic Marketing, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting, Time Series Analysis and Forecasting

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Interests of the average Facebook User

    Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Social Media Analytics, Customer Analysis, Promotional Strategies, Customer Insights, Presentations, Marketing Budgets

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    SkillsBooster Academy

    Perplexity AI: A Comprehensive Guide to Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Design engaging Stories for Instagram and Facebook in Easil

    Skills you'll gain: Instagram, Visual Storytelling, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Content Creation, Animations, Shared Media, Digital Design, Graphical Tools, Graphic Design, Graphics Software, Design Elements And Principles, Digital Publishing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • E

    EDUCBA

    Create Professional Social Media Designs with Canva

    Skills you'll gain: Canva (Software), Visual Design, Graphic and Visual Design, Marketing Collateral, Graphic and Visual Design Software, Marketing Materials, Marketing Design, Brochures, Layout Design, Design Elements And Principles, Marketing Communications, Workflow Management, Presentations, Financial Statement Analysis, Integrated Marketing Communications, Social Media Content, Financial Acumen, Strategic Communication, Financial Statements, Financial Accounting

    4.9 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (14) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • B

    Braze

    Customer Engagement Specialist

    Skills you'll gain: Customer Engagement, Customer Retention, Campaign Management, Cross-Channel Marketing, Driving engagement, Marketing Analytics, AI Personalization, Loyalty Programs, Brand Loyalty, Customer Relationship Building, Customer Data Management, Target Audience, Advertising Campaigns, Data-Driven Marketing, Brand Marketing, Email Marketing, Marketing, Digital Marketing, Analytics, Business Reporting

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • E

    EDUCBA

    Consumer Behavior and Consumer Research

    Skills you'll gain: Consumer Behaviour, Data Collection, Market Research, Marketing, Surveys, Customer Insights, Marketing Psychology, Customer Analysis, Marketing Strategies, Data-Driven Marketing, Qualitative Research, Research Methodologies, Target Market, Survey Creation, Branding, Marketing Strategy and Techniques, Marketing Effectiveness, Research Design, MarTech, Decision Making

    Mixed · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • H

    Harvard Business Review

    Succeed with Customers

    Skills you'll gain: Marketing Planning, Customer experience strategy (CX), Customer Engagement, Value Propositions, Strategic Marketing, Customer Analysis, Customer Relationship Building, Marketing Strategies, Target Market, Marketing Strategy and Techniques, Customer Insights, Customer experience improvement, Marketing, Target Audience, Team Building, Marketing Communications, Market Research, Solution Selling, Customer Support, Global Marketing

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Event Video & Social Media Experience Design in Canva

    Skills you'll gain: Canva (Software), Event Marketing, Events and Conferences, Social Media Content, Drive Engagement, Content Creation, Campaign Planning, Social Media, Social Media Marketing, Social Media Campaigns, Promotional Strategies, Driving engagement, Branding, Video Production, Photo/Video Production and Technology, Integrated Marketing Communications, Promotions and Campaigns, Storytelling, Interactive Design

    4.7 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Braze

    Email Marketer

    Skills you'll gain: Email Marketing, Marketing Automation, Email Automation, A/B Testing, Target Audience, Campaign Management, Data-Driven Marketing, Content Performance Analysis, Customer Retention, Marketing Strategy and Techniques, Brand Marketing, Advertising Campaigns, AI Personalization, Cross-Channel Marketing, Digital Marketing, Marketing, Customer Engagement, Customer Communications Management, Regulatory Compliance, Analytics

    Intermediate · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Building a Strong Business Foundation

    Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Target Audience, Marketing, Marketing Planning, Financial Management, Marketing Strategies, Entrepreneurship, Customer Insights, Email Marketing, Business Development, Social Media Marketing, Promotional Strategies, Interviewing Skills, Social Media, Product Improvement

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    How to edit photos for Social media with Canva

    Skills you'll gain: Canva (Software), Photo Editing, Instagram, Social Media Content, Social Media, Content Creation, Social Media Marketing, Photography, User Accounts, Dashboard, Graphic Design

    Beginner · Guided Project · Less Than 2 Hours

1…151617…539

In summary, here are 10 of our most popular marketing strategy courses

  • Analytics: Uncover Key Report Insights: Coursera
  • Interests of the average Facebook User: Coursera
  • Perplexity AI: A Comprehensive Guide to Generative AI: SkillsBooster Academy
  • Design engaging Stories for Instagram and Facebook in Easil: Coursera
  • Create Professional Social Media Designs with Canva: EDUCBA
  • Customer Engagement Specialist: Braze
  • Consumer Behavior and Consumer Research: EDUCBA
  • Succeed with Customers: Harvard Business Review
  • Event Video & Social Media Experience Design in Canva: Coursera
  • Email Marketer: Braze

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok