• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    C

    Case Western Reserve University

    Leading Digital Innovation by Design

    Skills you'll gain: Digital Transformation, Design Thinking, Innovation, Digital Assets, Business Transformation, Human Centered Design, Digital Design, Digital Publishing, Systems Architecture, Enterprise Architecture, Business Modeling, Organizational Change, Organizational Structure, Experience Design, Business Logic, Performance Metric

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation With Generative AI

    Skills you'll gain: Marketing Materials, Copywriting, Marketing Collateral, Generative AI, Content Marketing, Prompt Engineering, Content Creation, Marketing Strategies, Responsible AI, Digital Marketing Tools, ChatGPT

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Sport Sponsorship. Let them Play

    Skills you'll gain: Peer Review, Event Marketing, Internal Communications, Brand Management, Branding, Promotional Strategies, Business Development, Brand Strategy, Proposal Development, Event Planning, Campaign Planning, Case Studies, Stakeholder Engagement, Driving engagement, Strategic Partnership, Stakeholder Management, Stakeholder Analysis, Stakeholder Communications, Employee Engagement

    4.4
    Rating, 4.4 out of 5 stars
    ·
    286 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    Data Analytics: Graph Analytics

    Skills you'll gain: Social Network Analysis, Fraud detection, Network Analysis, Network Model, Databases, Analytics, Social Media Analytics, Relational Databases, Query Languages, Database Design, Marketing Analytics, Solution Design

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    International Law and Global Business

    Skills you'll gain: Legal Risk, Legal Strategy, Arbitration, Commercial Laws, International Relations, Strategic Decision-Making, Law, Regulation, and Compliance, Governance, Diplomacy, Business Risk Management, Mediation, Risk Management, Regulation and Legal Compliance, Regulatory Requirements, Litigation and Civil Justice, Adjudication

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Data-Driven Marketing, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Dashboard Creation, Web Analytics, Dashboard, Content Scheduling, Geospatial Information and Technology, Marketing, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    275 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Consulting Approach to Problem Solving

    Skills you'll gain: Data Cleansing, Lean Six Sigma, Six Sigma Methodology, Consulting, Problem Solving, Management Consulting, Analytical Skills, Complex Problem Solving, Business Consulting, Performance Improvement, Data-Driven Decision-Making, Data Analysis, Consultative Approaches

    4.8
    Rating, 4.8 out of 5 stars
    ·
    483 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Correlation Analysis, Business Metrics, Scatter Plots, Key Performance Indicators (KPIs), Data Analysis, Performance Metric, Performance Analysis, Analytical Skills, Trend Analysis, Statistical Analysis, Business Analysis, Plot (Graphics), Regression Analysis, Quantitative Research, Probability & Statistics, Statistical Methods, Data Visualization, Data Presentation, Statistical Inference

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Scrum Alliance

    Accelerating Collaboration with AI

    Skills you'll gain: Prompt Engineering, Meeting Facilitation, Project Coordination, Prompt Patterns, Scrum (Software Development), Project Management Software, Workflow Management, Collaborative Software, Prompt Engineering Tools, AI powered creativity, Project Management, Slack (Software), Taking Meeting Minutes, Dashboard, Knowledge Transfer, Management Reporting, Dashboard Creation, Virtual Teams, AI literacy, Document Management

    Mixed · Course · 1 - 4 Weeks

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    竞争策略(中文版)

    Skills you'll gain: Game Theory, Business Strategy, Strategic Thinking, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Go To Market Strategy, Market Dynamics, Product Development, New Product Development, Innovation, Decision Making, Coordination

    4.8
    Rating, 4.8 out of 5 stars
    ·
    500 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Project Management Fundamentals

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Project Management Institute (PMI) Methodology, Project Management, Project Management Office (PMO), Stakeholder Analysis, Project Management Life Cycle, Project Implementation, Project Planning, Leadership

    4.6
    Rating, 4.6 out of 5 stars
    ·
    594 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Q

    Qualcomm Academy

    5G for Everyone

    Skills you'll gain: Wireless Networks, Telecommunications, Emerging Technologies, Communication Systems, Internet Of Things, Digital Communications, Data Security, Technology Strategies, Network Infrastructure, Virtualization

    4.8
    Rating, 4.8 out of 5 stars
    ·
    742 reviews

    Beginner · Course · 1 - 3 Months

1…148149150…534

In summary, here are 10 of our most popular marketing strategy courses

  • Leading Digital Innovation by Design: Case Western Reserve University
  • Content Creation With Generative AI: Coursera
  • Sport Sponsorship. Let them Play: Universitat Autònoma de Barcelona
  • Data Analytics: Graph Analytics: Madecraft
  • International Law and Global Business: Pearson
  • Building Custom Regional Reports with Google Analytics: Coursera
  • Consulting Approach to Problem Solving: Emory University
  • Advanced Exploratory Data Analysis: Coursera
  • Accelerating Collaboration with AI: Scrum Alliance
  • 竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok