Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

MathWorks
Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Data Visualization, Plot (Graphics), Supervised Learning, Dimensionality Reduction, Data Presentation, Data Integration, Scientific Visualization, Statistical Visualization, Data Preprocessing, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Classification Algorithms, Model Training, Technical Communication, Data Analysis, Machine Learning Methods
Beginner · Specialization · 3 - 6 Months

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Microsoft Azure, Azure DevOps, Azure DevOps Pipelines, Microsoft Power Platform, Enterprise Architecture, Power BI, Data Architecture, Enterprise Application Management, Git (Version Control System), Application Deployment, Continuous Deployment, Capacity Management, Version Control, Solution Delivery, Solution Architecture, Data Management, Data Pipelines, Process Validation, Data Security, Data Integrity
Advanced · Course · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Data-Driven Decision-Making, Business Analytics, Data Visualization, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis, Critical Thinking and Problem Solving
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Economics, Market Dynamics, Economics, Policy, and Social Studies, Supply And Demand, Environmental Resource Management, Natural Resource Management, International Relations, Environment and Resource Management, Tax, Public Policies, Environmental Issue, Socioeconomics, Environmental Policy, Policy Analysis, Market Analysis, Resource Allocation, Resource Management, Cost Benefit Analysis, Social Impact
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Product Management, Product Development, Financial Statements, Product Design, Financial Statement Analysis, Prototyping, Competitive Analysis, Agile Product Development, Value Propositions, Financial Reporting, Proposal Development, Proposal Writing, Team Performance Management, Innovation, Financial Accounting, Corporate Finance, Financial Acumen, Target Market, Ideation, Entrepreneurship
Beginner · Specialization · 3 - 6 Months

Chris Croft Training
Skills you'll gain: Professional Networking, Customer Retention, Sales Presentation, Consultative Selling, Customer Service, Selling Techniques, Negotiation, Communication, Customer Relationship Building, General Sales Practices, Trustworthiness, Influencing, Price Negotiation, Sales, Business Communication, Customer Engagement, Customer Relationship Management, Sales Development, Customer Success Management, Leadership
Mixed · Course · 1 - 4 Weeks

Sage Publications
Skills you'll gain: Logistic Regression, Stata, STATA (Software), Statistical Analysis, Statistical Modeling, Regression Analysis, Statistical Methods, Statistical Programming, Statistical Software, Analysis, Statistical Inference, Time Series Analysis and Forecasting, Model Evaluation, Statistical Hypothesis Testing, Data Analysis, Structural Analysis, Plot (Graphics)
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Innovation, Product Management, Drive Engagement, Product Marketing, Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Communication Planning, Product Strategy, Business Strategy, Business Development, Product Lifecycle Management, Ideation, Market Analysis, Product Knowledge, Communication, Stakeholder Management, Media and Communications, Leadership
Beginner · Course · 1 - 3 Months

University of Houston
Skills you'll gain: Probability & Statistics, Statistical Methods, Statistics, Microsoft Excel, Predictive Analytics, Game Theory, Spreadsheet Software, Predictive Modeling, Excel Formulas, Pivot Tables And Charts, Regression Analysis, Statistical Analysis, Statistical Modeling, Advanced Analytics, Data-Driven Decision-Making, Data Analysis, Analytics, Data Analysis Software, Simulations, Probability
Beginner · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Value Propositions, Business Modeling, Strategic Thinking, Market Analysis, Market Research, People Development, User Research, Market Intelligence, User Feedback, Target Market, Target Audience
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Generative AI, Financial Statement Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Failure Analysis, Data Ethics, Goal Setting, Database Design, Data Visualization, Supervised Learning
Earn a degree
Degree · 1 - 4 Years