Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Microsoft Azure, Data Processing, Databases, Database Systems, Data Storage, Database Management, Relational Databases, Query Languages, NoSQL, Transaction Processing, Data Management, Cloud Computing, Data Analysis, Unstructured Data, Data Visualization Software
Beginner · Course · 1 - 4 Weeks

Case Western Reserve University
Skills you'll gain: Brand Management, Brand Marketing, Intellectual Property, Arbitration, Contract Negotiation, Client Services, Recruitment, Talent Recruitment, Insurance, Relationship Management, Financial Planning, Case Studies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Color Theory, Layout Design, Typography, Adobe Photoshop, Photo Editing, Graphic and Visual Design, Design Elements And Principles, Design, Graphic Design, Image Quality
Beginner · Course · 1 - 4 Weeks
McMaster University
Skills you'll gain: Financial Market, Capital Markets, Derivatives, Equities, Financial Policy, Finance, Investments, Market Dynamics, Market Trend, Financial Regulation, Market Analysis, Presentations
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Excel, Project Management Software, Collaborative Software, Spreadsheet Software, Project Management, Productivity Software, Project Planning, Data Validation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising
Intermediate · Guided Project · Less Than 2 Hours

Duke University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Statistical Reporting, R (Software), Statistical Methods, Statistics, R Programming, Statistical Software, Statistical Analysis, Probability & Statistics, Data Analysis, Sampling (Statistics), Software Installation
Beginner · Course · 1 - 3 Months

The Hong Kong University of Science and Technology
Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies
Beginner · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Regression Analysis, Statistical Inference, Descriptive Statistics, Risk Analysis, Business Risk Management, Business Analytics, Statistics, Sampling (Statistics), Microsoft Excel, Data Analysis, Probability, Statistical Analysis, Data-Driven Decision-Making, Probability Distribution, Statistical Modeling, Data Science
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Cultural Diversity, International Relations, World History, Policy Analysis, Economics, Political Sciences, Economic Development, Business Management, Business Strategy, Business Economics, Competitive Analysis, Risk Management, Business Development
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Rice University
Skills you'll gain: Executive Presence, Business Communication, Crisis Management, Interpersonal Communications, Communication, Meeting Facilitation, Intercultural Competence, Stakeholder Communications, Influencing, Persuasive Communication, Cultural Diversity, Global Marketing, Leadership, Communication Strategies, Conflict Management, Non-Verbal Communication, Branding, Active Listening
Mixed · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, Business Analysis, Business Process Modeling, Business Analytics, Stakeholder Management, Generative AI Agents, Business Process, Stakeholder Communications, Business Intelligence, Business Transformation, Data Visualization, SQL
Intermediate · Course · 1 - 4 Weeks