Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Color Matching, Graphic Design, Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Compliance Training, Compliance Management, Internal Communications, Procedure Development, Continuous Monitoring, Culture Transformation, Industrial and Organizational Psychology, Ethical Standards And Conduct, Psychology, Strategic Planning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Presentations, Customer Analysis, Target Market, Marketing Materials, Target Audience, Market Analysis, Marketing, Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: SAS (Software), Data Manipulation, Data Transformation, Data Processing, Data Integration, Statistical Programming, Data Analysis, Data Presentation
Intermediate · Course · 1 - 3 Months

Imperial College London
Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Community Health, Economics, Policy, and Social Studies, Health Systems, Socioeconomics, Health Policy, Emergency Response, Patient Evaluation, Immunology, Diagnostic Tests, Microbiology, Media and Communications, Molecular Biology, Pathology
Beginner · Course · 1 - 3 Months

Rice University
Skills you'll gain: Data Manipulation, File I/O, Data Structures, Scripting, Data Import/Export, Data Analysis, Python Programming, Data Storage
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales Process, Strategic Marketing, Sales Development, Business Strategies, Business Analysis, Competitive Analysis, Market Analysis, Peer Review
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Data Visualization, Business Analytics, Data Visualization Software, Business Intelligence, Analytical Skills, Exploratory Data Analysis, Data Quality, Data Analysis, Data-Driven Decision-Making, Extract, Transform, Load, Analytics, Data Manipulation, Pandas (Python Package), Data Cleansing, Data Processing, SQL, Python Programming, Relational Databases
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours

Universitat Autònoma de Barcelona
Skills you'll gain: Data Processing, Big Data, Data Infrastructure, Data Storage Technologies, Apache Hadoop, Data Analysis, Economics, Policy, and Social Studies, Data Governance, Social Studies, Business Transformation, Social Sciences, Social Impact
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: FinTech, Emerging Technologies, Market Analysis, Fraud detection, Real Estate, Real Time Data, Insurance, Property and Real Estate, Artificial Intelligence, Market Trend, Machine Learning, Commercial Real Estate, Financial Sales, Case Studies, Customer experience improvement, Automation
Mixed · Course · 1 - 4 Weeks

MathWorks
Skills you'll gain: Data Storytelling, Model Evaluation, Feature Engineering, Supervised Learning, Dimensionality Reduction, Data Visualization, Data Integration, Data Preprocessing, Interactive Data Visualization, Exploratory Data Analysis, Data Import/Export, Classification Algorithms, Technical Communication, Data Analysis, Plot (Graphics), Applied Machine Learning, Data Visualization Software, Matlab, Regression Analysis, Data Science
Beginner · Specialization · 3 - 6 Months