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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Trace and Fix Data Anomalies

    Skills you'll gain: Data Quality, Extract, Transform, Load, Anomaly Detection, Data Pipelines, Data Validation, Data Integrity, Dependency Analysis, Data Transformation, Data Processing, Dashboard, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Management: An Introduction

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Competitive Analysis, Stakeholder Management, Market Research

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
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    H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Budget Management, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Programmer

    Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Exploratory Data Analysis, Data Validation, Statistical Analysis, Statistical Programming, Data Processing, Data Preprocessing, Data Integration, Data Cleansing, SQL, Descriptive Statistics, Computer Programming, Data Presentation, Debugging

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
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    3.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
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    J

    John Wiley & Sons

    Problem Solving Skills and Critical Thinking

    Skills you'll gain: Critical Thinking and Problem Solving, Complex Problem Solving, Problem Solving, Strategic Decision-Making, Advanced Analytics, Decision Making, Critical Thinking, Data Storytelling, Strategic Thinking, Systems Thinking, Creative Problem-Solving, Storytelling, Analytical Skills, Statistical Analysis, Persuasive Communication, Team Management, Smart Goals, Business Strategy, Analysis, Business Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Run Campaign Cycles

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Plan Email Projects Fast

    Skills you'll gain: Process Improvement, Scheduling

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Write Impactful Newsletters

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Emerging Technologies: From Smartphones to IoT to Big Data

    Skills you'll gain: Apache Spark, Augmented Reality, Cloud Computing Architecture, Big Data, Wireless Networks, SPSS, Augmented and Virtual Reality (AR/VR), Cloud Computing, Internet Of Things, Analytics, Real Time Data, Apache Hadoop, Telecommunications, Local Area Networks, Multimedia, Emerging Technologies, Apple iOS, Market Analysis, Display Devices, Product Planning

    4.7
    Rating, 4.7 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    M

    Minnesota State University, Mankato

    Brand Positioning and Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    C

    Coursera

    Visualize Workforce Metrics

    Skills you'll gain: Dashboard, Data Storytelling, People Analytics, Data Visualization, Human Resources Information System (HRIS), HR Tech, Data-Driven Decision-Making, Sales Presentations, Key Performance Indicators (KPIs), Performance Metric, Data Mapping, Stakeholder Communications, Business Metrics, Workforce Management, Data Import/Export, Employee Engagement, ChatGPT, Generative AI Agents, Employee Retention, Verification And Validation

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    799 reviews

    Advanced · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Trace and Fix Data Anomalies: Coursera
  • Product Management: An Introduction: IBM
  • Leadership for Everyone: Harvard Business Review
  • SAS Programmer: SAS
  • Problem Solving Skills and Critical Thinking: John Wiley & Sons
  • Run Campaign Cycles: Coursera
  • Plan Email Projects Fast: Coursera
  • Write Impactful Newsletters : Coursera
  • Emerging Technologies: From Smartphones to IoT to Big Data: Yonsei University
  • Brand Positioning and Strategy: Minnesota State University, Mankato

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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