• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Advanced Measurement Strategies for Decision-Making

    Skills you'll gain: Regression Analysis, Performance Measurement, Sampling (Statistics), Statistical Analysis, Statistical Inference, Risk Management, Data Analysis, Estimation, Bayesian Statistics, Statistical Methods, Probability & Statistics, Risk Appetite, Statistics, Model Evaluation, Risk Analysis, Systems Of Measurement, Decision Making, Data Management, Leadership and Management, Leadership

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Cloud Computing

    Skills you'll gain: Distributed Computing, Cloud Infrastructure, Cloud Services, Big Data, Cloud Technologies, Apache Spark, Cloud Computing, Cloud Storage, Virtual Networking, Cloud Platforms, Cloud Solutions, Network Architecture, Cloud Computing Architecture, Computer Networking, File Systems, Apache Hadoop, Cloud Applications, Cloud Development, Software-Defined Networking, Data Store

    4.3
    Rating, 4.3 out of 5 stars
    ·
    2.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Introduction to Statistics & Data Analysis in Public Health

    Skills you'll gain: Analytical Skills, Science and Research, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, Statistical Analysis, R (Software), Data Analysis, Statistical Software, Statistical Programming, Probability & Statistics, Statistical Methods, Data Analysis Software, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    T

    The Expert Academy

    B2B Sales: Negotiation, Deal Closing And Buyer Influence

    Skills you'll gain: Closing (Sales), Overcoming Objections, B2B Sales, Selling Techniques, Sales, Sales Strategy, Negotiation, Price Negotiation, Customer Retention, Business Communication, Communication, Sales Presentation, Sales Prospecting, Customer Relationship Building, Communication Strategies, Customer Relationship Management, Stakeholder Communications, Relationship Building, Influencing, Trustworthiness

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Patient Safety

    Skills you'll gain: Patient Safety, Design Thinking, Change Management, Institutional Review Board (IRB), Organizational Change, Conflict Management, Data Literacy, Performance Measurement, Systems Thinking, Healthcare Project Management, Data Visualization, Change Control, Solution Design, Health Systems, Data Analysis, Corrective and Preventive Action (CAPA), Risk Analysis, Data Presentation, Safety Assurance, Quality Improvement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free
    Free
    G

    Goldman Sachs

    Grow Your Business with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Opportunities, Business Planning, Feasibility Studies, Growth Strategies, Business Development, Business Strategy, Strategic Thinking, Entrepreneurship, Business Priorities, Proposal Development, Business Analytics, Goal Setting, Peer Review

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    K

    Knowledge Accelerators

    Customer Service Fundamentals

    Skills you'll gain: Customer Service, Problem Solving, Customer Support, Telephone Skills, Greeting Customers, Service Level, Help Desk Support, Customer and Client Support, Personal Attributes, Technical Support and Services, Customer Relationship Management, Communication, Customer Complaint Resolution, Empathy, Customer Engagement, Customer experience improvement, Process Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Python

    Skills you'll gain: Data Science, Web Applications, Python Programming, Data Analysis, Programming Principles, Artificial Intelligence, Computer Programming, Game Design

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.2K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Customer Success

    Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, Customer experience improvement, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    366 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    BiteSize Statistics for Absolute Beginners

    Skills you'll gain: Probability Distribution, Exploratory Data Analysis, Probability, Descriptive Statistics, Data Literacy, Statistical Modeling, Statistics, Probability & Statistics, Statistical Methods, Sampling (Statistics), Statistical Analysis, Statistical Inference, Descriptive Analytics, Data Analysis, Diagnostic Tests, Histogram, Box Plots, Bayesian Statistics, Combinatorics, Risk Modeling

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Colorado Boulder

    Gut Check: Exploring Your Microbiome

    Skills you'll gain: Microbiology, Molecular, Cellular, and Microbiology, Physiology, Life Sciences, Big Data, Biostatistics, Data Analysis, Medical Science and Research, Immunology, Molecular Biology, Nutrition and Diet, Biology, Laboratory Research, Data Collection, Taxonomy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    15 Mistakes to Avoid in Data Science

    Skills you'll gain: Statistical Reporting, Technical Communication, Data Ethics, Data Collection, Data Science, Data Quality, Sampling (Statistics), Data Cleansing, Data Visualization, Exploratory Data Analysis, Business Analysis, Data-Driven Decision-Making, Code Reusability, Data Validation, Stakeholder Communications, Data Analysis, Analytical Skills, Stakeholder Engagement, Model Evaluation, Critical Thinking

    Intermediate · Course · 1 - 4 Weeks

1…139140141…547

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok