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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Strategy and Information Architecture

    Skills you'll gain: Information Architecture, Persona (User Experience), UI/UX Strategy, Web Design, User Experience, Wireframing, User Research, User Centered Design, Mockups, Usability Testing, Requirements Analysis, Target Audience, Agile Methodology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Financial Data Analysis with Excel, Python and Power BI

    Skills you'll gain: Data Cleansing, Power BI, Dashboard, Statistical Analysis, Data Quality, R Programming, Budgeting, Data Import/Export, Excel Formulas, Microsoft Excel, Financial Analysis, Data Analysis, Data Transformation, Pandas (Python Package), Financial Modeling, Pivot Tables And Charts, Business Intelligence, Extract, Transform, Load, Performance Analysis, Data Modeling

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform Data: Cleanse, Encode, Validate

    Skills you'll gain: Data Cleansing, Data Transformation, Data Preprocessing, Data Wrangling, Data Quality, Data Manipulation, Feature Engineering, Data Validation, Pandas (Python Package), Predictive Modeling, Exploratory Data Analysis, Quality Assurance, Descriptive Analytics, Technical Documentation

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Inferential Statistics

    Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Statistical Reporting, R (Software), Statistical Methods, Statistics, R Programming, Statistical Analysis, Probability & Statistics, Data Analysis, Sampling (Statistics), Probability Distribution, Software Installation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Business Strategy And Business Model Innovation - 2026

    Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Entrepreneurship, Business Process, Innovation, E-Commerce, Business Systems, Value Propositions, Financial Planning, Customer Relationship Management

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Sales Strategy in the Age of AI

    Skills you'll gain: Performance Measurement, Sales Strategy, Sales, Sales Enablement, Sales Management, Sales Process, Generative AI Agents, Digital Transformation, AI Product Strategy, Key Performance Indicators (KPIs), Customer experience strategy (CX), AI Enablement, Customer Insights, Sales Support, Value Propositions

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Globalization, Economic Growth and Stability

    Skills you'll gain: Financial Policy, International Finance, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    User Experience Research and Design

    Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    P

    Packt

    Databricks Associate Developer: Apache Spark with Python

    Skills you'll gain: Apache Spark, PySpark, Databricks, Data Pipelines, Data Processing, Big Data, Apache, Real Time Data, Python Programming, Model Evaluation, Machine Learning, SQL, Data Transformation, Performance Tuning, Distributed Computing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Online Advertising, Business Strategies, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Social Media Strategy, Social Media, Team Leadership, Web Analytics and SEO, Strategic Planning, Banking, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    802 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure Brand Buzz

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Influencing People: University of Michigan
  • Web Design: Strategy and Information Architecture: California Institute of the Arts
  • Financial Data Analysis with Excel, Python and Power BI : Coursera
  • Transform Data: Cleanse, Encode, Validate: Coursera
  • Inferential Statistics: Duke University
  • Business Strategy And Business Model Innovation - 2026: Alex Genadinik
  • Sales Strategy in the Age of AI: John Wiley & Sons
  • Globalization, Economic Growth and Stability: IE Business School
  • User Experience Research and Design: University of Michigan
  • Databricks Associate Developer: Apache Spark with Python: Packt

Skills you can learn in Marketing

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Social Media Marketing (9)
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