• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Diseño de Experiencia del Usuario (UX) de Google

    Skills you'll gain: Storyboarding, User Experience Design, Design Reviews, Figma (Design Software), UI/UX Research, Graphic and Visual Design, Wireframing, User Story, Usability Testing, Information Architecture, Mockups, Adobe XD, User Experience, Ideation, Persona (User Experience), Web Presence, Responsive Web Design, Graphic and Visual Design Software, Layout Design, Design Elements And Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Powered Business Communication

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Business Writing, AI literacy, Business Correspondence, Business Communication, Google Gemini, ChatGPT, Responsible AI, Report Writing, LLM Application, Generative AI, Writing, Business Reporting, Ideation, AI Workflows, Content Creation, Verification And Validation, Brainstorming, Quality Assurance

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Social Entrepreneurship

    Skills you'll gain: Social Impact, Growth Strategies, Marketing Communications, Business Modeling, Business Planning, Sustainable Development, Team Collaboration, Organizational Structure, Entrepreneurship, Market Opportunities, Entrepreneurial Finance, Needs Assessment, Communication Strategies, Marketing and Public Relations, Business Strategies, Community Development, Sustainable Business, Performance Measurement, Fundraising, Community and Social Work

    4.6
    Rating, 4.6 out of 5 stars
    ·
    425 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Algorithms for DNA Sequencing

    Skills you'll gain: Bioinformatics, Molecular Biology, Data Structures, Python Programming, Data Analysis, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    937 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Marketing Planning, Analysis, Strategic Marketing, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Writing, Finance, Financial Accounting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    430 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Operations, Cyber Attacks, Cyber Governance, Network Infrastructure, Diplomacy, General Networking, Conflict Management, Law, Regulation, and Compliance, Security Management, Human Factors (Security), Political Sciences, Media and Communications, Social Studies, Psychology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    15 Mistakes to Avoid in Data Science

    Skills you'll gain: Statistical Reporting, Technical Communication, Data Ethics, Data Collection, Data Science, Data Quality, Sampling (Statistics), Data Cleansing, Data Visualization, Exploratory Data Analysis, Business Analysis, Data-Driven Decision-Making, Code Reusability, Data Validation, Stakeholder Communications, Data Analysis, Analytical Skills, Stakeholder Engagement, Model Evaluation, Critical Thinking

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Building AI Cloud Apps with Microsoft Azure

    Skills you'll gain: GitHub Copilot, Responsible AI, Cloud Development, Microsoft Azure, Anomaly Detection, Image Analysis, Prompt Engineering, Prompt Patterns, Cloud Applications, Software Development, Text Mining, Unsupervised Learning, Cloud Deployment, Natural Language Processing, Data Store, Cloud Hosting, Data Storage, Computer Vision, Cloud Computing, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    787 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Corporate Finance Institute

    Portfolio Optimization with Python - Case Study

    Skills you'll gain: Data Visualization, Portfolio Management, Portfolio Risk, Statistical Visualization, Plot (Graphics), Return On Investment, Market Data, Investment Management, Financial Modeling, Scatter Plots, Decision Making, Performance Measurement, Performance Analysis, Financial Market, Financial Analysis, Pandas (Python Package), Investments, Resource Allocation, Descriptive Analytics, Simulation and Simulation Software

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Text Retrieval and Search Engines

    Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Applied Machine Learning, Data Engineering, Web Scraping, AI Personalization, Model Evaluation, Machine Learning Algorithms, Web Analytics and SEO, Machine Learning, Model Optimization, Network Analysis, Statistical Methods, Statistical Modeling, Probability & Statistics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    965 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Power Platform Fundamentals PL-900 Exam Prep

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, Power Platform Architecture & Technical Design, No-Code Development, Data Visualization, Data Integration, Business Intelligence, Process Design, Product Automation, Microsoft Development Tools, Business Intelligence Software, Business Process Automation, Productivity Software, Application Development, Process Modeling, Performance Analysis, Application Design, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    315 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    FP&A Modeling: Variance Analysis & Forecasting

    Skills you'll gain: Financial Forecasting, Variance Analysis, Financial Modeling, Forecasting, Budgeting, Revenue Forecasting, Financial Analysis, Management Reporting, Time Series Analysis and Forecasting, Financial Planning, Statistical Analysis, Excel Formulas, Performance Measurement, Microsoft Excel, Performance Analysis, Performance Reporting, Statistical Methods, Financial Controls, Spreadsheet Software, Reconciliation

    Beginner · Course · 1 - 4 Weeks

1…138139140…547

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok