Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Rmarkdown, Shiny (R Package), Ggplot2, Tidyverse (R Package), Data Visualization, Spatial Data Analysis, Statistical Visualization, Scatter Plots, Plot (Graphics), Dashboard, Data Import/Export, Interactive Data Visualization, R Programming, Data Visualization Software, Geospatial Information and Technology, Data Literacy, Statistical Reporting, Storyboarding, Data Science, Data Analysis
Beginner · Specialization · 3 - 6 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Artificial Intelligence, Performance Analysis, Automation, Personalized Service, Digital Transformation, Augmented and Virtual Reality (AR/VR), Technology Strategies, Innovation, Internet Of Things, Machine Learning, Big Data, Ethical Standards And Conduct, Deep Learning, Analytical Skills, Predictive Analytics, Health Technology, Data Analysis, Natural Language Processing, User Experience, Data Security
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration
Beginner · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Pandas (Python Package), Scikit Learn (Machine Learning Library), Classification Algorithms, Feature Engineering, Data Manipulation, Python Programming, Unsupervised Learning, Supervised Learning
Intermediate · Course · 1 - 4 Weeks
Johns Hopkins University
Skills you'll gain: Health Policy, Epidemiology, Infectious Diseases, Public Health, Policy Analysis, Mathematical Modeling, Case Studies, Biostatistics, Predictive Modeling
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Integration, Data Validation, Data Quality, Data Cleansing, Data Modeling, Health Informatics, Data Transformation, Data Warehousing, Star Schema, Health Information Management, Data Analysis, Analytics, Electronic Medical Record, Database Systems, Relational Databases
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Forecasting, Financial Accounting, Variance Analysis, Financial Analysis, Income Statement, Balance Sheet, Performance Measurement, Management Accounting, Return On Investment, Revenue Forecasting, Financial Management, Profit and Loss (P&L) Management, Cost Management, Financial Data, Budgeting, Finance, Accounting, Cash Flows
Beginner · Specialization · 1 - 3 Months

IESE Business School
Skills you'll gain: Talent Management, Business Priorities, Strategic Leadership, Strategic Prioritization, Workforce Development, Business Leadership, Leadership and Management, Business Management, Leadership, Organizational Leadership, Human Capital, Strategic Thinking, Business Strategy, People Management, Business Modeling, Innovation, Persona (User Experience)
Beginner · Course · 1 - 3 Months
University of Minnesota
Skills you'll gain: Taxonomy, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Persona Development, Information Architecture, Text Mining, Descriptive Statistics, Algorithms, Computer Programming, Java Programming
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Online Advertising, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Marketing, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Lifecycle Management, Product Flow Diagram, Competitive Analysis, Product Strategy, Innovation, Design Thinking, Process Flow Diagrams, Ideation, New Product Development, Customer Insights, Go To Market Strategy, Product Management, Product Development, Product Planning, Strategic Prioritization, AI Product Strategy, Market Analysis, Prototyping, Generative AI, Strategic Planning
Beginner · Specialization · 1 - 3 Months

The State University of New York
Skills you'll gain: Web Design, Web Design and Development, WordPress, Web Language, HTML and CSS, Browser Compatibility, Web Content, Web Development, Web Analytics and SEO, Cross Platform Development, Content Management, Web Applications
Mixed · Course · 1 - 4 Weeks