• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Apply ETL Testing Techniques for Retail Data Pipelines

    Skills you'll gain: Data Validation, Extract, Transform, Load, Data Migration, Data Warehousing, Test Case, Consolidation, Data Integrity, Regression Testing, Data Integration, Data Transformation, Data Pipelines, Data Mapping, SQL, Analytics, Business Requirements

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Predict Card Purchases Using R

    Skills you'll gain: Predictive Modeling, Model Evaluation, Predictive Analytics, Statistical Modeling, Risk Modeling, Decision Tree Learning, Data Analysis, R Programming, Logistic Regression, Feature Engineering, Model Deployment, Data Import/Export, Exploratory Data Analysis, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Building Basic AI Agents

    Skills you'll gain: Prompt Engineering, LLM Application, Generative AI Agents, Make.com, ChatGPT, AI Orchestration, AI Workflows, Generative AI, Agentic systems, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Process Automation, Large Language Modeling, Artificial Intelligence, Workflow Management, Automation, Creativity, Machine Learning, Content Management, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Model Evaluation and Benchmarking

    Skills you'll gain: Generative AI, Model Evaluation, Dashboard, Image Quality, Test Script Development, Image Analysis, Test Case, Verification And Validation, Large Language Modeling, Data Visualization, Continuous Monitoring, Plotly, Text Mining, Natural Language Processing, Matplotlib, Statistical Hypothesis Testing

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Collaborate and Communicate for Project Excellence

    Skills you'll gain: Meeting Facilitation, Performance Metric, Collaborative Software, Team Building, Project Management Software, Project Coordination, Internal Communications, Performance Measurement, Performance Analysis, Data Visualization, Communication Strategies, Consultative Approaches, Stakeholder Communications, Process Development, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Communication, User Feedback, Business Communication, Organizational Change

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    From Excel to Power BI

    Skills you'll gain: Power BI, Business Intelligence, Data Visualization, Business Reporting, Business Analytics, Data Analysis, Data Synthesis, Excel Formulas, Data Manipulation, Collaborative Software, Trend Analysis, Data Management, Data Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Salesforce

    Sales and CRM Overview

    Skills you'll gain: Sales Process, Sales, Salesforce, Sales Operations, Customer Relationship Management, B2B Sales, Data Management, Customer Data Management, Databases, Business-To-Consumer

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply PostgreSQL for Data Analysis and Database Design

    Skills you'll gain: PostgreSQL, Relational Databases, Database Design, Databases, Database Development, Database Management, SQL, Data Processing, Data Integrity, Query Languages, Data Analysis, Data Manipulation, Data Quality

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala

    Skills you'll gain: Scala Programming, Apache Spark, User Interface (UI), Distributed Computing, Programming Principles, Big Data, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Heat Maps, Data Visualization Software, Interactive Data Visualization, Computer Programming, Data Processing, Geospatial Information and Technology, Performance Tuning, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Globalization, Economic Growth and Stability

    Skills you'll gain: Financial Policy, International Finance, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    The Power of Statistics

    Skills you'll gain: A/B Testing, Sampling (Statistics), Data Analysis, Statistics, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Advanced Analytics, Probability Distribution, Data Science, Statistical Inference, Probability, Jupyter, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
    ·
    883 reviews

    Advanced · Course · 1 - 3 Months

1…136137138…472

In summary, here are 10 of our most popular marketing analytics courses

  • Apply ETL Testing Techniques for Retail Data Pipelines: EDUCBA
  • Analyze and Predict Card Purchases Using R: EDUCBA
  • Building Basic AI Agents: SkillsBooster Academy
  • Model Evaluation and Benchmarking: Coursera
  • Collaborate and Communicate for Project Excellence: Coursera
  • From Excel to Power BI: Knowledge Accelerators
  • Sales and CRM Overview: Salesforce
  • Apply PostgreSQL for Data Analysis and Database Design: EDUCBA
  • Functional Programming in Scala: École Polytechnique Fédérale de Lausanne
  • Data Visualization with Advanced Excel: PwC

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok