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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    EDUCBA

    Analyze and Predict Card Purchases Using R

    Skills you'll gain: Predictive Modeling, Model Evaluation, Predictive Analytics, Statistical Modeling, Risk Modeling, Decision Tree Learning, Data Analysis, R Programming, Logistic Regression, Feature Engineering, Model Deployment, Data Import/Export, Exploratory Data Analysis, Data Preprocessing

    Beginner · Course · 1 - 4 Weeks

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    SkillsBooster Academy

    Building Basic AI Agents

    Skills you'll gain: Prompt Engineering, LLM Application, Generative AI Agents, Make.com, ChatGPT, AI Orchestration, AI Workflows, Generative AI, Agentic systems, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Business Process Automation, Large Language Modeling, Artificial Intelligence, Workflow Management, Automation, Creativity, Machine Learning, Content Management, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Packt

    Machine Learning with R

    Skills you'll gain: Model Evaluation, Classification Algorithms, R Programming, Apache Spark, Deep Learning, Applied Machine Learning, Keras (Neural Network Library), Unsupervised Learning, Apache Hadoop, Data Preprocessing, Data Science, Machine Learning, Tensorflow, Data Mining, Tidyverse (R Package), Statistical Methods, Regression Analysis, Data Analysis, Bayesian Network, Logistic Regression

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Data Structures, Git (Version Control System), Generative AI, Version Control, Matplotlib, Devops Tools, Plotly, DevOps, Agile Methodology, Web Development, Data Ethics, Flask (Web Framework), Data Visualization, Scripting, GitHub, Debugging, Data Analysis, Automation, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
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    667 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
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    Coursera

    Git, Docker & CI/CD: DevOps Foundations for Data Engineers

    Skills you'll gain: Ansible, Infrastructure as Code (IaC), Configuration Management, Correlation Analysis, Cloud Security, CI/CD, Docker (Software), GitHub, Dashboard, Collaborative Software, Git (Version Control System), Containerization, Cloud Infrastructure, Data Security, Data Pipelines, Version Control, Continuous Deployment, Continuous Integration, Devops Tools, Kubernetes

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
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    U

    Universidad Austral

    Fundamentos de Excel para Negocios

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Excel Formulas, Data Analysis, Data Visualization, Data Entry, Productivity Software, Presentations, Data Management, Financial Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    5.5K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
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    368 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    EDUCBA

    Analyze Video Data Using OpenCV and Python

    Skills you'll gain: Machine Learning Methods, Motion Graphics

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    Università Bocconi

    Arts and Heritage Management

    Skills you'll gain: Leadership and Management, Business Management, Team Management, Brand Management, Leadership Studies, Brand Strategy, Innovation, Art History, Fundraising, Data-Driven Decision-Making, Customer Relationship Management, Marketing, Customer experience improvement

    4.8
    Rating, 4.8 out of 5 stars
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    1.5K reviews

    Mixed · Course · 1 - 3 Months

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    John Wiley & Sons

    Sales Strategy in the Age of AI

    Skills you'll gain: Performance Measurement, Sales Strategy, Sales, Sales Enablement, Sales Management, Sales Process, Generative AI Agents, Digital Transformation, AI Product Strategy, Key Performance Indicators (KPIs), Customer experience strategy (CX), AI Enablement, Customer Insights, Sales Support, Value Propositions

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    University of Virginia

    Pricing Strategy Optimization

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations

    4.8
    Rating, 4.8 out of 5 stars
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    936 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Packt

    Salesforce CRM Administration Handbook

    Skills you'll gain: Salesforce, Data Management, Customer Relationship Management (CRM) Software, Systems Administration, Customer Relationship Management, Administration, Dashboard, Business Reporting, Enterprise Application Management, User Accounts, Business Software, Data Modeling, Workflow Management, Client Support, Role-Based Access Control (RBAC), Multi-Tenant Cloud Environments, Automation, Process Development, Multi-Factor Authentication

    Beginner · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Analyze and Predict Card Purchases Using R: EDUCBA
  • Building Basic AI Agents: SkillsBooster Academy
  • Machine Learning with R: Packt
  • Microsoft Python Development: Microsoft
  • Git, Docker & CI/CD: DevOps Foundations for Data Engineers: Coursera
  • Fundamentos de Excel para Negocios: Universidad Austral
  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • Analyze Video Data Using OpenCV and Python: EDUCBA
  • Arts and Heritage Management: Università Bocconi
  • Sales Strategy in the Age of AI: John Wiley & Sons

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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