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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Coursera

    Market Research Data: Dashboards and Storytelling

    Beginner · Course · 1 - 3 Months

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    Coursera

    Grow Business Pipeline

    Skills you'll gain: Business Development, Strategic Partnership, B2B Sales, New Business Development, Sales Pipelines, Growth Strategies, Market Opportunities, Sales Process, Direct Selling, Sales Management, Brand Awareness, Market Analysis, Market Research

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Pivot Sales Data

    Skills you'll gain: Pivot Tables And Charts, Correlation Analysis, Data Import/Export, Microsoft Excel, Business Communication, Data Presentation, Data Analysis, Sales Management, Sales, Statistics, Data Transformation

    Intermediate · Course · 1 - 4 Weeks

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    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Statistical Methods, Data Preprocessing, Statistical Inference, Statistical Hypothesis Testing, Applied Machine Learning, Data Access, Anomaly Detection, Statistical Analysis, Data Analysis, Data Cleansing, Data Manipulation, Data Science, Machine Learning, Probability & Statistics, Data Import/Export

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    Rating, 4.6 out of 5 stars
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    2.6K reviews

    Intermediate · Course · 1 - 3 Months

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    Microsoft

    Harnessing the Power of Data with Power BI

    Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Microsoft Power Platform, Data Collection, Business Analytics, Data Transformation, Data Visualization Software, Microsoft 365

    4.6
    Rating, 4.6 out of 5 stars
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    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Optimize Vision Datasets: Augment and Analyze

    Skills you'll gain: Transfer Learning, Computer Vision, Image Analysis, Data Cleansing, Data Pipelines, Data Transformation, Data Manipulation, Exploratory Data Analysis, Artificial Intelligence and Machine Learning (AI/ML)

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Apply PostgreSQL for Data Analysis and Database Design

    Skills you'll gain: PostgreSQL, Relational Databases, Database Design, Databases, Database Development, Database Management, SQL, Data Processing, Data Integrity, Query Languages, Data Analysis, Data Manipulation, Data Quality

    Beginner · Specialization · 1 - 3 Months

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    Alex Genadinik

    Monetization Models To Boost Lifetime Customer Value (LTV)

    Skills you'll gain: Revenue Management, Upselling, Market Dynamics, Price Negotiation, Selling Techniques, Customer Retention, Revenue Forecasting, Sales Strategy, Cross Selling, Market Trend, Customer Acquisition Management, Business Modeling, Competitive Analysis, Product Strategy, Customer Insights, Sustainable Business, Growth Strategies

    Mixed · Course · 1 - 4 Weeks

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    The Expert Academy

    Enterprise Account Strategy And Growth

    Skills you'll gain: Service Recovery, Account Management, Account Strategy, Customer experience strategy (CX), Rapport Building, Sales Strategy, Loyalty Programs, Customer Insights, Customer Relationship Management (CRM) Software, Customer Retention, Enterprise Sales, Emotional Intelligence, B2B Sales, Relationship Management, Customer Service, Customer Success Management, Communication Strategies, Stakeholder Management, Data Analysis, Strategic Planning

    Intermediate · Course · 1 - 3 Months

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    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
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    3K reviews

    Beginner · Course · 1 - 4 Weeks

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    AI CERTs

    AI for Education

    Skills you'll gain: AI Personalization, Education Software and Technology, AI Enablement, Education and Training, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Learning Management Systems, Generative AI Agents, Adult Education, Educational Materials, Childhood Education and Development, Special Education, Driving engagement, Learning Strategies, Natural Language Processing

    Intermediate · Course · 1 - 3 Months

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    DeepLearning.AI

    AI Python for Beginners

    Skills you'll gain: Large Language Modeling, Prompt Engineering, Artificial Intelligence, Jupyter, Python Programming, Data Analysis, AI Enablement, Application Development, Scripting, Programming Principles, Automation, Application Programming Interface (API), Debugging, Data Structures

    4.8
    Rating, 4.8 out of 5 stars
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    239 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Market Research Data: Dashboards and Storytelling : Coursera
  • Grow Business Pipeline : Coursera
  • Pivot Sales Data: Coursera
  • Exploratory Data Analysis for Machine Learning: IBM
  • Harnessing the Power of Data with Power BI: Microsoft
  • Optimize Vision Datasets: Augment and Analyze: Coursera
  • Apply PostgreSQL for Data Analysis and Database Design: EDUCBA
  • Monetization Models To Boost Lifetime Customer Value (LTV): Alex Genadinik
  • Enterprise Account Strategy And Growth: The Expert Academy
  • Data Visualization with Advanced Excel: PwC

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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