Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.
University of Illinois Urbana-Champaign
Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Strategic Thinking, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Strategic Planning, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Leadership, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Strategic Planning, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Business Economics
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations
Beginner · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Product Roadmaps, AI Product Strategy, Technology Roadmaps, Product Strategy, User Story, Agile Product Development, Stakeholder Management, Product Requirements, Functional Specification, Responsible AI, Innovation, Change Management, Market Research, Prioritization
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Digital Transformation, Agile Product Development, Market Trend, Operational Efficiency, Strategic Thinking, Customer Insights, Customer experience strategy (CX), Innovation, Market Opportunities, Business Strategy, Customer Engagement, Technology Strategies, New Product Development, Business Modeling, Business Technologies, Organizational Change, Business Strategies, Business Transformation, Competitive Analysis, Customer Analysis
Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Adobe Express, Social Media Content, Social Media, Content Creation, Social Media Strategy, Social Media Marketing, Content Performance Analysis, Social Media Management, Social Media Campaigns, Adobe Firefly, Intellectual Property, Target Audience, Web Content, Marketing Materials, Instagram, Drive Engagement, Target Market, Customer Engagement, Content Strategy, Branding
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Marketing Analytics, Keyword Research, Email Marketing, Customer experience strategy (CX), Case Studies, Strategic Communication, Search Engine Marketing, Marketing Communications, Digital Marketing, Analytics, Digital Media Strategy, Campaign Management, Business Analytics, Content Marketing, Marketing Management, Marketing, Web Analytics, Data Analysis, Data Visualization
Beginner · Specialization · 3 - 6 Months

Universidad de Chile
Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing, Marketing Strategies, Marketing Strategy and Techniques, Customer experience strategy (CX), Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics
Intermediate · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Responsible AI, Data Ethics, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Data Security, Governance, Business Transformation, Artificial Intelligence, Big Data, Machine Learning, Innovation
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Marketing Channel, Marketing Analytics, Customer Engagement, Marketing Effectiveness, Digital Marketing, Social Media Campaigns, Business-To-Consumer, Cross-Channel Marketing, AI Personalization, Data Ethics, Marketing Strategies
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Customer Data Management, Application Programming Interface (API), Market Data, Personally Identifiable Information, Web Analytics, Information Privacy, API Gateway, Data Integration, Data Analysis, Data-Driven Decision-Making, Advertising
Beginner · Course · 1 - 4 Weeks