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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Pearson

    Monopolistic Competition & Oligopoly

    Skills you'll gain: Game Theory, Advertising, Market Dynamics, Marketing, Business Strategy, Competitive Analysis, Business Economics, Strategic Thinking, Consumer Behaviour, Market Analysis, Supply And Demand, Branding, Economics, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Data Analysis and Business Applications

    Skills you'll gain: Responsible AI, Microsoft Excel, Prompt Engineering, Analytics, Data Analysis, Presentations, Analytical Skills, Management Reporting, Spreadsheet Software, Business Analytics, Prompt Patterns, Excel Formulas, Proposal Development, Data Ethics, Business Reporting, Microsoft Copilot, Data Science, Decision Support Systems, Business Operations, Strategic Decision-Making

    Beginner · Course · 1 - 3 Months

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    IBM

    Forecasting & Scenario Development with AI

    Skills you'll gain: Financial Forecasting, Forecasting, Demand Planning, Revenue Forecasting, Financial Data, Trend Analysis, Financial Modeling, Time Series Analysis and Forecasting, Contingency Planning, Responsible AI, Budgeting, Data-Driven Decision-Making, Advanced Analytics, Predictive Analytics, Decision Intelligence, Financial Analysis, Prompt Engineering, Financial Planning, Decision Support Systems, Performance Stress Testing

    Beginner · Course · 1 - 4 Weeks

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    Microsoft

    Excel and Copilot Fundamentals

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Analysis Software, Microsoft Office, Spreadsheet Software, Data Manipulation, User Interface (UI)

    4.3
    Rating, 4.3 out of 5 stars
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    435 reviews

    Beginner · Course · 1 - 3 Months

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    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Data Management, Sales Process, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.2
    Rating, 4.2 out of 5 stars
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    221 reviews

    Beginner · Course · 1 - 4 Weeks

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    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Energy and Utilities, Social Studies, Environmental Issue, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Engineering, Electrical Systems, Sustainable Engineering, Environmental Science, Economics, Market Opportunities, Financial Inclusion, Cost Benefit Analysis, Climate Change Mitigation

    4.5
    Rating, 4.5 out of 5 stars
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    1.3K reviews

    Beginner · Course · 3 - 6 Months

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    ESSCA School of Management

    The User Journey Mapping Method for Innovation

    Skills you'll gain: Journey Mapping, Design Thinking, Innovation, User Experience, Service Design, Persona (User Experience), Human Centered Design, Ideation, Experience Design, User Research, AI literacy, User Centered Design, Customer experience improvement, New Product Development, UI/UX Strategy, Generative AI Agents, Customer Insights, Customer Analysis, Needs Assessment, Generative AI

    Beginner · Course · 1 - 4 Weeks

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    Universidad Austral

    Estrategias de Redes Sociales

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Social Media Campaigns, Content Development and Management, LinkedIn, Marketing Budgets, Facebook, Advertising, Social Media Analytics, Digital Media Strategy, Content Strategy, Content Performance Analysis, Advertising Campaigns, Professional Networking, Online Advertising, Marketing, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    893 reviews

    Beginner · Course · 1 - 4 Weeks

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    Pearson

    Strategy, Business Intelligence, and Information Systems

    Skills you'll gain: Management Information Systems, Business Intelligence, Information Systems, Business Strategy, Data Strategy, Data Warehousing, Organizational Strategy, Decision Support Systems, Business Systems, Competitive Analysis, Competitive Intelligence, Business Analytics, Data-Driven Decision-Making, Analytics, Artificial Intelligence, Market Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Model Training, Computer Vision, Logistic Regression, Supervised Learning, Machine Learning Algorithms, Natural Language Processing, Predictive Modeling, Data Science, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    859 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Data Analysis and Exploration

    Skills you'll gain: Exploratory Data Analysis, Data Analysis, Business Analytics, Descriptive Analytics, Descriptive Statistics, Analytics, Analytical Skills, Statistical Analysis, Statistical Visualization, Data Visualization, Correlation Analysis, Histogram, Box Plots, Statistical Methods, Plot (Graphics), Scatter Plots, Statistics, Data Presentation, Graphing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Duke University

    AI Product Management

    Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Experience Design, Unsupervised Learning, Model Training, Machine Learning Methods, User Experience Design, Classification And Regression Tree (CART), Data Quality, Model Deployment, Human Centered Design, Machine Learning, Project Management, Product Management, Product Design, Data Science

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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