• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    L

    LearnKartS

    Master Microsoft Excel with Copilot

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Pivot Tables And Charts, Data Cleansing, Data Visualization, Excel Macros, Data Literacy, Data Presentation, Data Manipulation, Spreadsheet Software, Data Entry, Data Quality, Data Transformation, Data Validation, Data Analysis, Workflow Management, AI Workflows, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Highlight Cost Variances Effectively

    Skills you'll gain: Variance Analysis, Cost Control, Cost Accounting, Budget Management, Cost Management, Statistical Analysis, Data Analysis, Data-Driven Decision-Making, Stakeholder Communications, Communication, Strategic Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Santa Cruz

    Bayesian Statistics: From Concept to Data Analysis

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Methods, Probability & Statistics, Statistics, Statistical Modeling, Probability, Probability Distribution, Data Analysis, R Programming, Regression Analysis, R (Software), Microsoft Excel, Analytical Skills, Statistical Visualization, Predictive Modeling, Data Visualization, Data Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.2K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Apply Neural Networks for Car Price Prediction

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Analysis, Data Preprocessing, Model Evaluation, Data Cleansing, Data Transformation, Predictive Modeling, Pandas (Python Package), Applied Machine Learning, Statistical Methods, Regression Analysis, Scikit Learn (Machine Learning Library), Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Lead Creative Brainstorms

    Skills you'll gain: Brainstorming, Meeting Facilitation, Team Building, Workplace inclusivity, Discussion Facilitation, Innovation, Creativity, Miro AI, Collaboration, Performance Analysis, Key Performance Indicators (KPIs), Cross-Functional Collaboration, Process Improvement, Digital Design, Digital Communications

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    U

    University of Huddersfield

    Differential Calculus Fundamentals

    Skills you'll gain: Applied Mathematics, Analytical Skills, Calculus, Engineering Calculations, Advanced Mathematics, Data-Driven Decision-Making, Derivatives

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    How to Persuade When Facts Don't Seem to Matter

    Skills you'll gain: Public Speaking, Advertising

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Fundamentos Estratégicos Empresariales

    Skills you'll gain: Business Planning, ISO 9000 Series, Quality Management Systems, Strategic Marketing, Organizational Strategy, Marketing, Governance, Stakeholder Analysis, Working Capital, Corporate Strategy, Financial Statements, Marketing Planning, Operations Management, Financial Analysis, Organizational Structure, Accounts Receivable, Financial Data, Business Strategies, Market Analysis, Quality Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Recover Carts with Email

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Communicate in Tasks

    Skills you'll gain: Project Management, Project Management Software, Project Coordination, Strategic Communication, Communication, Internal Communications, Team Oriented, Proactivity

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Accounting Workflow Automation with Excel and AI

    Skills you'll gain: Business Workflow Analysis, Excel Formulas, Accounting and Finance Software, Data Validation, Accounting Systems, Business Process, Microsoft Excel, Expense Management, Return On Investment, Variance Analysis, Anomaly Detection, Invoicing, Business Process Automation, Pivot Tables And Charts, Accounts Payable, Process Improvement, Accounting Records, Workflow Management, Data Analysis, AI Workflows

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Launch Effective A/B Tests

    Skills you'll gain: A/B Testing, Data-Driven Decision-Making, Business Analytics, Statistical Methods, Statistical Hypothesis Testing, Analytics, Statistics, Estimation, Decision Making, Data Analysis, Statistical Inference, Statistical Analysis, Business, Sample Size Determination

    Intermediate · Course · 1 - 4 Weeks

1…128129130…472

In summary, here are 10 of our most popular marketing analytics courses

  • Master Microsoft Excel with Copilot: LearnKartS
  • Analyze and Highlight Cost Variances Effectively: Coursera
  • Bayesian Statistics: From Concept to Data Analysis: University of California, Santa Cruz
  • Apply Neural Networks for Car Price Prediction: EDUCBA
  • Lead Creative Brainstorms: Coursera
  • Differential Calculus Fundamentals: University of Huddersfield
  • How to Persuade When Facts Don't Seem to Matter: Packt
  • Fundamentos Estratégicos Empresariales: Universidad Nacional Autónoma de México
  • Recover Carts with Email: Coursera
  • Communicate in Tasks: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok