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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Model Training, Computer Vision, Logistic Regression, Supervised Learning, Machine Learning Algorithms, Natural Language Processing, Predictive Modeling, Data Science, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    859 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Shopify Foundations: Setting Up Your Online Store

    Skills you'll gain: Order Management, Order Fulfillment, Inventory and Warehousing, Inventory Management, Market Opportunities, Retail Store Operations, E-Commerce, Product Assortment, Merchant Services, Retail Management, Product Planning, Market Research, Shipping and Receiving, Merchandising, Web Design, Sales Strategy, Marketing Channel, Business, Marketing Strategies, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Public Relations and Communications Associate

    Skills you'll gain: Media Relations, Proofreading, Public Relations, Stakeholder Analysis, Integrated Marketing Communications, Marketing Communications, Strategic Communication, Public Affairs, Content Management, Performance Reporting, Storytelling, Content Management Systems, Content Performance Analysis, Content Strategy, Report Writing, Business Reporting, Content Scheduling, Marketing Effectiveness, Media Strategy, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    246 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Target Market, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Digital Marketing, Business Marketing

    4.9
    Rating, 4.9 out of 5 stars
    ·
    65 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Presentation, Dashboard, Data Storytelling, Dashboard Creation, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Graphing, Pivot Tables And Charts, Data Modeling, Database Development, Databases, Business Analysis Tools, Data Analysis, Simulation and Simulation Software, Data Analysis Software

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Introduction to Big Data

    Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Infrastructure, Data Analysis, Data Quality, File Systems

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Data Visualization and Communication with Tableau

    Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Tableau Software, Dashboard Creation, Data Visualization, Business Analytics, Interactive Data Visualization, Statistical Visualization, Process Improvement, Business Process, Business Process Improvement, Presentations, Data Visualization Software, Oral Expression, Data Analysis, Graphing, Analysis, Visualization (Computer Graphics), Stakeholder Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Data Cleaning, Transformation, and Manipulation

    Skills you'll gain: Data Preprocessing, Pandas (Python Package), Data Wrangling, Feature Engineering, Data Cleansing, Data Manipulation, Data Transformation, Data Analysis, Data Integration, Data Quality, Dimensionality Reduction, Applied Machine Learning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Introduction to Management Consulting

    Skills you'll gain: Consulting, Management Consulting, Business Consulting, Consultative Approaches, Problem Solving, Analysis, Client Services, Business Analytics, Business Strategies, Organizational Change, Decision Making, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Email Marketing, Business Software, Customer Communications Management, Sales Pipelines, Dashboard, Account Management, Data Management, Customer Service, Marketing, Sales Operations, Team Building

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Learning Design & Instructional Tech Foundations

    Skills you'll gain: Instructional and Curriculum Design, Needs Assessment, Education Software and Technology, Instructional Design, Education and Training, Diversity and Inclusion, Learning Theory, Training and Development, Instructional Strategies, People Development, Educational Materials, Pedagogy, Curriculum Development, Systems Analysis, Job Analysis, Process Analysis, Adult Education, Emerging Technologies, Data Ethics, Change Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Developing Industrial Internet of Things

    Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Machine Learning Methods, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, Data Analysis, Debugging, Machine Learning, Model Based Systems Engineering, Security Engineering, Information Systems Security, Wireless Networks, Infrastructure Security, Failure Analysis, Simulation and Simulation Software

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    862 reviews

    Intermediate · Specialization · 3 - 6 Months

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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