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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Programming with Python and Java

    Skills you'll gain: File I/O, Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Debugging, Pivot Tables And Charts, Programming Principles, Python Programming, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Data Analyst Capstone Project

    Skills you'll gain: Dashboard, Exploratory Data Analysis, IBM Cognos Analytics, Statistical Analysis, Data Visualization, Data Wrangling, Data Analysis, Data Presentation, Data Cleansing, Interactive Data Visualization, Data Manipulation, Data Collection, Web Scraping, Data Storytelling, Pandas (Python Package), Scatter Plots, Matplotlib

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Competitive Intel, Trends and Data Sourcing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Introduction to Genomic Technologies

    Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Data Analysis, Computer Science, Statistical Analysis, Computational Thinking, Biostatistics, Statistics, Software Engineering, Algorithms, Biology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Salesforce CRM Administration Handbook

    Skills you'll gain: Salesforce, Data Management, Customer Relationship Management (CRM) Software, Systems Administration, Customer Relationship Management, Administration, Dashboard, Business Reporting, Enterprise Application Management, User Accounts, Business Software, Data Modeling, Workflow Management, Client Support, Role-Based Access Control (RBAC), Multi-Tenant Cloud Environments, Automation, Process Development, Multi-Factor Authentication

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize and Analyze Survey Data with Power BI

    Skills you'll gain: Dashboard, Power BI, Data Visualization Software, Interactive Data Visualization, Data Presentation, Data Storytelling, Business Intelligence, Data Import/Export, Data Sharing, Data Modeling, Data Transformation, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Sales Strategy in the Age of AI

    Skills you'll gain: Performance Measurement, Sales Strategy, Sales, Sales Enablement, Sales Management, Sales Process, Generative AI Agents, Digital Transformation, AI Product Strategy, Key Performance Indicators (KPIs), Customer experience strategy (CX), AI Enablement, Customer Insights, Sales Support, Value Propositions

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build Client Rapport

    Skills you'll gain: Rapport Building, Sales Presentation, Selling Techniques, Customer Engagement, Trustworthiness, Consultative Selling, Relationship Building, Verbal Communication Skills, Client Support, Relationship Management, Sales Support, Business Communication

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Apply AI & Machine Learning to Financial Forecasting

    Skills you'll gain: Financial Forecasting, Feature Engineering, Model Evaluation, Applied Machine Learning, Forecasting, Machine Learning, Predictive Modeling, Financial Modeling, Generative AI, Time Series Analysis and Forecasting, Regression Analysis, Data Preprocessing, Credit Risk, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Introduction to Big Data

    Skills you'll gain: Big Data, Apache Hadoop, Scalability, Data Processing, Data Science, Distributed Computing, Unstructured Data, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    R: Code, Import, Transform Data

    Skills you'll gain: Data Transformation, Data Analysis, Data Manipulation, R Programming, Data Cleansing, Scripting, Statistical Programming, Exploratory Data Analysis, Data Structures

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master Advanced Redis Operations and Server Management

    Skills you'll gain: Redis, Data Persistence, Data Store, Performance Tuning, Transaction Processing, Operational Databases, Server Administration, Scalability, Scripting, Data Structures, Debugging

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Programming with Python and Java: University of Pennsylvania
  • IBM Data Analyst Capstone Project: IBM
  • Competitive Intel, Trends and Data Sourcing: Coursera
  • Introduction to Genomic Technologies: Johns Hopkins University
  • Salesforce CRM Administration Handbook: Packt
  • Visualize and Analyze Survey Data with Power BI: Coursera
  • Sales Strategy in the Age of AI: John Wiley & Sons
  • Build Client Rapport: Coursera
  • Apply AI & Machine Learning to Financial Forecasting: Board Infinity
  • Introduction to Big Data: University of California San Diego

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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