• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Design Thinking

    Skills you'll gain: Brainstorming, Design Thinking, Innovation, Ideation, Stakeholder Analysis, Creative Thinking, User Research, Journey Mapping, Human Centered Design, Stakeholder Engagement, Design Research, Project Scoping, Planning, Persona Development, Design Strategies, Project Planning, Value Engineering, Product Development, Strategic Thinking, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    301 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    J

    John Wiley & Sons

    Foundations of Effective Business Planning

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Create your e-commerce store with Shopify

    Skills you'll gain: Inventory Management, Customer Data Management, Order Processing, Order Management, Order Fulfillment, Inventory Management System, Inventory Control, Product Assortment, Account Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Retail Store Operations, Performance Analysis, Editing, Marketing, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    603 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • D

    Duke University

    Impact Measurement & Management for the SDGs

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Standards, Sustainable Development, Sustainable Business, Corporate Sustainability, Sustainability Reporting, Performance Measurement, Social Impact, Stakeholder Engagement, Investment Management, Governance, Performance Analysis, Stakeholder Management, Goal Setting, Asset Management, Stakeholder Analysis, Data-Driven Decision-Making, Portfolio Management, Verification And Validation, Accountability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    656 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Writing Winning Resumes and Cover Letters

    Skills you'll gain: Applicant Tracking Systems, Copywriting, Business Writing, Business Correspondence, Writing and Editing, Persuasive Communication, Writing, Marketing, Keyword Research, Marketing Psychology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    342 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Liderazgo y habilidades de negociación

    Skills you'll gain: Communication Strategies, Conflict Management, Assertiveness, Negotiation, Communication, Interpersonal Communications, Business Leadership, Active Listening, Empathy, Drive Engagement, Constructive Feedback, Organizational Leadership, Social Skills, Relationship Building, Leadership, Leadership and Management, Emotional Intelligence, Strategic Communication, Problem Solving, Business Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.5K reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    AI Builder

    Skills you'll gain: Prompt Engineering, AI Security, ChatGPT, Retrieval-Augmented Generation, Claude Code, Prompt Patterns, Generative AI Agents, Engineering Software, Generative AI, Prompt Engineering Tools, AI powered creativity, Multimodal Prompts, AI Product Strategy, Anthropic Claude, AI Enablement, AI Personalization, AI Orchestration, AI Workflows, Agentic Workflows, AI Integrations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Team Effectiveness

    Skills you'll gain: Constructive Feedback, Customer Service, Service Level, Team Performance Management, Service Management, Team Oriented, Customer Support, Management Reporting, Customer experience improvement, Service Improvement, Team Building, Performance Reporting, Business Reporting, Team Management, Customer Success Management, Employee Onboarding, Peer Review, Drive Engagement, Data Analysis, Business Communication

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Consumer Choice

    Skills you'll gain: Revenue Management, Cost Accounting, Consumer Behaviour, Economics, Operating Cost, Business Economics, Supply And Demand, Profit and Loss (P&L) Management, Production Process, Operational Efficiency, Resource Allocation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Employee Relations

    Skills you'll gain: Employee Relations, Labor Relations, Accident Prevention, Labor Law, Occupational Safety and Health Administration (OSHA), Occupational Safety And Health, Labor Compliance, Human Resource Management, Staff Management, Safety Culture, Health And Safety Standards, Workplace inclusivity, Conflict Management, Law, Regulation, and Compliance, Negotiation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, UI/UX Strategy, Responsive Web Design, User Interface (UI), Web Design, User Interface (UI) Design, User Experience, User Experience Design, Prototyping, Web Design and Development, Visual Design, Web Language, UI/UX Research, Graphic and Visual Design, Interactive Design, HTML and CSS, Design Elements And Principles, Typography

    4.9
    Rating, 4.9 out of 5 stars
    ·
    923 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Scientist Career Guide and Interview Preparation

    Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Marketing Materials, Data Science, Writing, Business Research, Portfolio Management, Job Analysis, Oral Expression, Problem Solving, Communication, Critical Thinking and Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    409 reviews

    Beginner · Course · 1 - 4 Weeks

1…120121122…536

In summary, here are 10 of our most popular marketing strategy courses

  • Design Thinking: University of Virginia
  • Foundations of Effective Business Planning: John Wiley & Sons
  • Create your e-commerce store with Shopify: Coursera
  • Impact Measurement & Management for the SDGs: Duke University
  • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
  • Liderazgo y habilidades de negociación: Tecnológico de Monterrey
  • AI Builder: Vanderbilt University
  • Team Effectiveness: Microsoft
  • Consumer Choice: Pearson
  • Employee Relations: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok