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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Forecast Sales with Power BI

    Skills you'll gain: Financial Forecasting, Power BI, Model Evaluation, Marketing Budgets, Sales Strategy, Predictive Modeling, Forecasting, Data-Driven Decision-Making, Case Studies, Interactive Data Visualization, Business Modeling, Business Intelligence

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Master Excel Fundamentals for Data Analysis

    Skills you'll gain: Data Presentation, Data Visualization Software, Data Analysis, Data Manipulation

    Beginner · Course · 1 - 4 Weeks

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    AI CERTs

    Managing Projects with AI

    Skills you'll gain: AI Product Strategy, Project Management Software, Responsible AI, Project Risk Management, AI Enablement, Project Management, Project Portfolio Management, Project Management Life Cycle, Risk Analysis, Project Management Office (PMO), Project Implementation, Resource Allocation, Timelines, Project Scoping, Artificial Intelligence and Machine Learning (AI/ML), Project Performance, Project Accounting, Predictive Modeling, Generative AI Agents, Generative AI

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Persuade with Data

    Skills you'll gain: Overcoming Objections, Data Storytelling, Persuasive Communication, Data Presentation, People Analytics, Human Resource Strategy, Prompt Engineering, Presentations, Benchmarking, Prompt Engineering Tools, Stakeholder Communications, Data Literacy, Data Validation, AI Personalization, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Yonsei University

    Emerging Technologies: From Smartphones to IoT to Big Data

    Skills you'll gain: Apache Spark, Augmented Reality, Cloud Computing Architecture, Big Data, Wireless Networks, SPSS, Augmented and Virtual Reality (AR/VR), Cloud Computing, Internet Of Things, Analytics, Real Time Data, Apache Hadoop, Telecommunications, Local Area Networks, Multimedia, Emerging Technologies, Apple iOS, Market Analysis, Display Devices, Product Planning

    4.7
    Rating, 4.7 out of 5 stars
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    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Craft Dashboards & Summaries

    Skills you'll gain: Descriptive Statistics, Dashboard, Histogram, Data Presentation, Data Storytelling, Exploratory Data Analysis, Tableau Software, Data Visualization, Interactive Data Visualization, Data-Driven Decision-Making, Analytics, Business Analysis, Strategic Decision-Making, Data Quality, Performance Analysis, Stakeholder Analysis, Business Metrics, Performance Metric

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Build & Transform Data Pipelines

    Skills you'll gain: Data Pipelines, Apache Airflow, Data Integration, Cloud Deployment, Extract, Transform, Load, Cloud Computing, Data Processing, Data Cleansing, Data Warehousing, Maintainability

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

    4.8
    Rating, 4.8 out of 5 stars
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    3.4K reviews

    Beginner · Specialization · 1 - 3 Months

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    Google

    Go Beyond the Numbers: Translate Data into Insights

    Skills you'll gain: Data Storytelling, Data Visualization, Exploratory Data Analysis, Data Visualization Software, Data Ethics, Tableau Software, Data Analysis, Data Cleansing, Data Manipulation, Data Transformation, Data Preprocessing, Pandas (Python Package), Technical Communication, Data Quality, Data Validation, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
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    904 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
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    Google

    The Power of Statistics

    Skills you'll gain: A/B Testing, Sampling (Statistics), Data Analysis, Statistics, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Advanced Analytics, Probability Distribution, Data Science, Statistical Inference, Probability, Jupyter, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
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    883 reviews

    Advanced · Course · 1 - 3 Months

  • Status: New
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    EDUCBA

    Analyze and Visualize Data Using Tableau

    Skills you'll gain: Data Visualization, Tableau Software, Dashboard, Data Storytelling, Data Analysis, Data Visualization Software, Trend Analysis, Data Cleansing, Data Preprocessing, R (Software), R Programming, Time Series Analysis and Forecasting, Spatial Analysis, Forecasting, Data Manipulation

    Beginner · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Pipeline Architects: Data Engineering to Lakehouse

    Skills you'll gain: Apache Airflow, Data Warehousing, Data Flow Diagrams (DFDs), Data Pipelines, Diagram Design, Data Integration, Data Lakes, Performance Tuning, Data Governance, Cloud Deployment, Data Modeling, Data Mapping, Trend Analysis, Service Level Agreement, Cloud Computing, Data Literacy, SQL, Apache Kafka, Extract, Transform, Load, Python Programming

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Forecast Sales with Power BI: Coursera
  • Master Excel Fundamentals for Data Analysis: EDUCBA
  • Managing Projects with AI: AI CERTs
  • Persuade with Data: Coursera
  • Emerging Technologies: From Smartphones to IoT to Big Data: Yonsei University
  • Craft Dashboards & Summaries: Coursera
  • Build & Transform Data Pipelines: Coursera
  • Microeconomics Principles: University of Illinois Urbana-Champaign
  • Go Beyond the Numbers: Translate Data into Insights: Google
  • The Power of Statistics: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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