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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Recommender Systems

    Skills you'll gain: AI Personalization, Model Evaluation, Machine Learning Algorithms, Taxonomy, Decision Support Systems, Business Metrics, Applied Machine Learning, Machine Learning, Dimensionality Reduction, Performance Metric, Spreadsheet Software, Data Collection, Performance Measurement, Benchmarking, Data Validation, Exploratory Data Analysis, A/B Testing, Analysis, Predictive Analytics, Predictive Modeling

    4.3
    Rating, 4.3 out of 5 stars
    ·
    831 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Management, Financial Acumen, Financial Data, Management Accounting, Finance, Profit and Loss (P&L) Management, Business Metrics, Business Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Sales Toolkit with Generative AI

    Skills you'll gain: Prompt Engineering, Selling Techniques, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Sales Prospecting, Microsoft Copilot, Communication, Sales Strategy, Sales, AI Personalization, Prospecting and Qualification, Non-Verbal Communication, Customer Analysis, Lead Generation, Customer Insights, Generative AI Agents, Value Propositions, AI Enablement

    Advanced · Professional Certificate · 1 - 3 Months

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Introdução ao Big Data

    Skills you'll gain: Big Data, Internet Of Things, Social Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    322 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Generative AI for SEO: Be the #1 Answer in AI Search

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Influencing People

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    SQL Problem Solving

    Skills you'll gain: SQL, Data Quality, Complex Problem Solving, Data Visualization, JSON, Query Languages, Business Metrics, Business Reporting, Data Cleansing, Data Presentation, Forecasting, Data Analysis, Predictive Analytics, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Essential Leadership Skills for Career Growth

    Skills you'll gain: Adaptability, Leadership Development, Leadership, Performance Measurement, Team Leadership, Organizational Leadership, Leadership and Management, Strategic Leadership, Communication, Business Metrics, Team Motivation, Team Building, Growth Mindedness, Professional Development, Human Resource Strategy, Business, Decision Making

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tableau Learning Partner

    Introduction to Tableau

    Skills you'll gain: Tableau Software, Interactive Data Visualization, Data Visualization Software, Dashboard, Business Analytics, Business Intelligence, Data Preprocessing, Data Integration, Data Cleansing, Data Manipulation, Performance Tuning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    304 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Programming with Python and Java

    Skills you'll gain: File I/O, Matplotlib, Object Oriented Design, Java, Object Oriented Programming (OOP), Data Analysis, Unit Testing, Pandas (Python Package), Java Programming, Eclipse (Software), Application Development, Data Visualization, Data Structures, Data Science, Data Cleansing, Debugging, Pivot Tables And Charts, Programming Principles, Python Programming, Computer Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Interactive Document Design in Canva

    Skills you'll gain: Interactive Design, Canva (Software), Layout Design, Digital Design, Information Architecture, Browser Compatibility, Graphic and Visual Design, Typography, Design Strategies, Color Theory, Design Elements And Principles, Quality Assurance

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT Advanced Data Analysis

    Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, AI Enablement, Problem Solving, Data Analysis, Information Management, Creativity, Data Processing, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    931 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Recommender Systems: University of Minnesota
  • Finance for Managers: IESE Business School
  • Microsoft Sales Toolkit with Generative AI: Microsoft
  • Introdução ao Big Data : Fundação Instituto de Administração
  • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy
  • Influencing People: University of Michigan
  • SQL Problem Solving: University of California, Davis
  • Essential Leadership Skills for Career Growth: Packt
  • Introduction to Tableau: Tableau Learning Partner
  • Introduction to Programming with Python and Java: University of Pennsylvania

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Market (economics) (28)
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Analytics (13)
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Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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