• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Data Structures, Generative AI, Version Control, Git (Version Control System), Devops Tools, Matplotlib, Data Visualization, DevOps, Agile Methodology, Web Development, Debugging, Data Literacy, Scripting, Flask (Web Framework), Plotly, Data Ethics, Automation, Data Analysis, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    754 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Building Business Models and Financial Strategies

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Business Planning, Business Modeling, Financial Forecasting, Strategic Decision-Making, Corporate Strategy, Budgeting, Strategic Thinking, Financial Acumen, Business Strategies, Financial Analysis, Business Acumen, Business Strategy, Financial Reporting, Income Statement, Financial Planning, Financial Modeling, Balance Sheet, Business Marketing

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Administración de Empresas

    Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Human Resources, Branding, Cost Management, Cost Accounting, Brand Marketing, Marketing, Talent Management, Brand Management, Budget Management, Marketing Management, Business Economics, Leadership Development, Business Leadership, Organizational Strategy, Market Dynamics, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Creo Incubator

    Venture Validation and Scaling

    Skills you'll gain: Performance Measurement, Business Development, Growth Strategies, Key Performance Indicators (KPIs), Entrepreneurship, Business Metrics, Performance Metric, New Business Development, Customer experience improvement, Customer Acquisition Management, Go To Market Strategy, Conversion Funnel Analysis, Earned Media, Customer Insights, Journey Mapping, Scalability, Product Management, Marketing Planning, Strategic Planning, Goal Setting

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SQL for Data Extraction and Analysis

    Skills you'll gain: SQL, Data Warehousing, Ad Hoc Analysis, Business Intelligence, Databases, Data Maintenance, Database Management, Data Analysis, Relational Databases, Ad Hoc Reporting, Business Analytics, Star Schema, Query Languages, Operational Databases, Data Quality, Data Access, Data Manipulation, Business Logic, Business Metrics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Spreadsheets and Models

    Skills you'll gain: Spreadsheet Software, Financial Modeling, Predictive Modeling, Regression Analysis, Statistical Modeling, Data Modeling, Financial Forecasting, Excel Formulas, Risk Modeling, Business Modeling, Simulation and Simulation Software, Microsoft Excel, Google Sheets, Probability Distribution, Analysis, Forecasting, Predictive Analytics, Risk Analysis, Statistical Methods, Data Analysis Software

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    AI for YouTube & Content Creators: ChatGPT Workflow

    Skills you'll gain: Video Production, Visual Storytelling, Social Media Content, Photo/Video Production and Technology, TikTok, Social Media Management, Content Creation, AI Workflows, Media Production, Digital Publishing, Digital Content, Video Editing, Generative AI, Shared Media, ChatGPT, Prompt Engineering, Scripting, Creative Thinking, Creative Problem-Solving, Web Analytics and SEO

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Managing Big Data with MySQL

    Skills you'll gain: Database Design, MySQL, Relational Databases, SQL, Database Management, Data Modeling, Query Languages, Databases, Big Data, Business Analysis, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.1K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Chegg Skills

    Business Data Visualization

    Skills you'll gain: Data Visualization, Data Presentation, Statistical Visualization, Business Reporting, Data Visualization Software, Data Literacy, Data Storytelling, Plot (Graphics), Business Analytics, Histogram, Scatter Plots, Microsoft Excel, Data-Driven Decision-Making, Trend Analysis, Graphing, Descriptive Statistics, Data Analysis, Business Communication, Decision Making, Problem Solving

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    SAS Programmer

    Skills you'll gain: SAS (Software), Data Manipulation, Statistical Reporting, Data Import/Export, Requirements Analysis, Data Transformation, Data Validation, Analysis, Data Access, Statistical Programming, Statistical Analysis, Data Analysis, Data Cleansing, Exploratory Data Analysis, Data Wrangling, Data Analysis Software, Microsoft Excel, Data Processing, Data Preprocessing, Data Integration

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media, Social Media Analytics, Marketing Effectiveness, Marketing, Social Media Campaigns, Performance Measurement, Performance Analysis, Performance Metric, Business Metrics, Customer Engagement, Business-To-Consumer, Driving engagement, Legal Risk, Key Performance Indicators (KPIs), Sales Enablement, Integrated Marketing Communications, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    826 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Find Instagram Success: Build an Account People Care About

    Skills you'll gain: Instagram, Content Performance Analysis, Social Media Content, Social Media, Content Strategy, Social Media Management, Social Media Strategy, Social Media Marketing, Content Development and Management, Content Scheduling, Brand Strategy, Driving engagement, Content Marketing, Content Creation, Drive Engagement, Growth Strategies, Target Audience, Content Optimization, Branding, Workflow Management

    Beginner · Course · 1 - 4 Weeks

1…118119120…549

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok