• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, LLM Application, Responsible AI, ChatGPT, Generative AI, Plan Execution, Organizational Strategy, Strategic Leadership, AI Product Strategy, Market Research, Business Leadership, Trend Analysis, AI literacy, Real Time Data, Governance, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Leadership Lessons from Dr Pritam Singh

    Skills you'll gain: Leadership Studies, Organizational Leadership, Leadership Development, Trustworthiness, Business Leadership, Leadership, Business Ethics, Mindfulness, Self-Awareness, Visionary, Leadership and Management, Culture Transformation, Personal Integrity, Organizational Development, Organizational Change, Meditation & Breathwork, Organizational Effectiveness, Personal Development, Change Management, Corporate Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Video Production, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Photography, Content Development and Management, Social Media Campaigns, Social Media Marketing, Content Performance Analysis, Social Media Content, Driving engagement, Social Media, Search Engine Optimization, Video Editing, Videography, Brand Marketing, Social Media Analytics, Visual Storytelling

    3.9
    Rating, 3.9 out of 5 stars
    ·
    52 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, New Business Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business School Online

    Creating Customer Value

    Skills you'll gain: Value Propositions, Customer experience strategy (CX), Business Strategy, Strategic Thinking, Customer Retention, Customer Analysis, Strategic Marketing, Corporate Strategy, Customer Insights, Cost Benefit Analysis, Revenue Management, Return On Investment, Consumer Behaviour, Branding, Customer experience improvement, Supplier Relationship Management, Financial Analysis, Business Analysis, Market Dynamics, Competitive Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Improving Communication Skills

    Skills you'll gain: Active Listening, Communication, Communication Strategies, Persuasive Communication, Interpersonal Communications, Business Communication, Strategic Communication, Trustworthiness, Rapport Building, Productivity, Goal Setting, Relationship Building, Cooperation, Negotiation, Relationship Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Berklee

    The Business of Music Production

    Skills you'll gain: Intellectual Property, Music History, Contract Negotiation, Music, Musical Composition, Peer Review, Lawsuits, Court Systems, Litigation and Civil Justice, Contract Review, Registration, Negotiation, Media Production, Instrumental Music, Automation, Post-Production, Legal Risk, Entrepreneurship, File Management, Business

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Proposal Development, Market Research, Sampling (Statistics), Research Methodologies, Surveys, Proposal Writing, Request for Proposal, Research Design, Marketing, Client Services, Research, Sample Size Determination, Quantitative Research, Data Collection, Qualitative Research, Target Audience, Business Writing, Feasibility Studies, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    949 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Global Business

    Skills you'll gain: Entrepreneurship, Organizational Structure, New Business Development, Business Development, Business Strategy, Global Marketing, Leadership, Business Management, Corporate Strategy, Business Planning, Competitive Analysis, Market Opportunities, Strategic Decision-Making, Business Risk Management, Market Dynamics, Decision Making, Innovation, Risk Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Dividends and International Finance

    Skills you'll gain: International Finance, Capital Budgeting, Corporate Finance, General Finance, Finance, Financial Policy, Equities, Financial Market, Corporate Strategy, Financial Management, Return On Investment, Risk Management, Risk Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Supply Chain Planning

    Skills you'll gain: Demand Planning, Forecasting, Customer Demand Planning, Supply Chain Planning, Sales Management, Time Series Analysis and Forecasting, Supply Chain Management, Planning, Trend Analysis, Decision Making, Performance Measurement, Microsoft Excel

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Research Report: Delivering Insights

    Skills you'll gain: Data Visualization, Data Synthesis, Data Presentation, Data Storytelling, Business Research, Presentations, Storytelling, Research Reports, Marketing Communications, Social Media Campaigns, Market Research, Marketing Effectiveness, Data-Driven Decision-Making, Social Media Marketing, Advertising, Customer Insights, Data Analysis, Target Audience, Digital Advertising, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    185 reviews

    Intermediate · Course · 1 - 4 Weeks

1…117118119…536

In summary, here are 10 of our most popular marketing strategy courses

  • Harnessing AI for Business Impact: Coursera
  • Leadership Lessons from Dr Pritam Singh: Sage Publications
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • Creating Customer Value: Harvard Business School Online
  • Improving Communication Skills: University of Pennsylvania
  • The Business of Music Production: Berklee
  • Research Proposal: Initiating Research: University of California, Davis
  • Global Business: Pearson
  • Dividends and International Finance: Pearson

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok