Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Splunk, Dashboard, Business Intelligence, Scatter Plots, Data Visualization Software, Data-Driven Decision-Making, Software Installation, Graphing, Real Time Data, Trend Analysis, Event Monitoring, Anomaly Detection, Transaction Processing, System Configuration, Correlation Analysis, Statistical Analysis, Data Manipulation
Mixed · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Power BI, Microsoft Excel, Data Presentation, Data Sharing, Data Integration
Intermediate · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Health Care Administration, Community Health, Financial Statements, Mergers & Acquisitions, Financial Accounting, Public Health, Financial Statement Analysis, Human Resources Management and Planning, Strategic Decision-Making, Financial Analysis, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Return On Investment, Balance Sheet, Business Valuation, Accounting, Strategic Planning, Marketing
Beginner · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Market Share, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour
Mixed · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Animation and Game Design, Graphic and Visual Design, Social Media Content, Social Media Marketing, Social Media, Content Creation, Marketing Design, Instagram, Editing, Branding, Marketing
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Vendor Management, Hospitality Management, Vendor Relationship Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Performance Measurement, Digital Media Strategy, Content Creation, Operational Efficiency, Digital Marketing, Leadership, Customer Engagement, Search Engine Optimization, Content Management
Intermediate · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Scientific Methods, Statistics, Statistical Modeling, Advanced Analytics, Predictive Modeling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Cloud Computing Architecture, Amazon Elastic Compute Cloud, Data Visualization Software, Cloud Storage, Dashboard, Scalability, Data Strategy, Data Integration, Real Time Data, Data Storage
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Web Analytics and SEO, Web Design, Web Design and Development, Content Management Systems, E-Commerce, Blogs, Web Content, Information Architecture, User Experience Design, Content Management, Role-Based Access Control (RBAC), Payment Systems
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months

Universidad de Palermo
Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Multimodal Prompts, Responsible AI, Predictive Modeling, Business Transformation, Data-Driven Decision-Making, Generative AI, Business Leadership, Business Ethics, Business Analytics, AI Workflows, Organizational Change, LLM Application, Business, Artificial Intelligence, Data Science, Emerging Technologies, Innovation
Intermediate · Specialization · 1 - 3 Months

Simplilearn
Skills you'll gain: Google Analytics, Marketing Budgets, Performance marketing, Pay Per Click Advertising, Digital Marketing, Paid media, Google Ads, Marketing Strategies, Digital Advertising, Driving engagement, Campaign Management, Web Analytics, Online Advertising, Advertising Campaigns, Budget Management, Bidding, Marketing Analytics, Lead Generation, Facebook, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks