Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Prompt Patterns, Salesforce, Artificial Intelligence, Generative AI Agents, Agentic systems, Customer Relationship Management (CRM) Software
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Process Improvement, Process Management, Global Marketing, Business Process, Business Process Management, Financial Statement Analysis, Financial Statements, Brand Management, Leadership and Management, Financial Analysis, Marketing, People Management, Team Leadership, Strategic Marketing, Organizational Change, Leadership, Inventory Accounting, Business Strategy, Financial Management, Data Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Vanderbilt University
Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, AI Enablement, Problem Solving, Data Analysis, Information Management, Creativity, Data Processing, Automation
Beginner · Course · 1 - 3 Months

École Nationale des Ponts et Chaussées
Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Innovation
Beginner · Course · 3 - 6 Months

University of New Mexico
Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market
Mixed · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Cultural Diversity, Brand Strategy
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Request for Proposal, Document Management, Procurement, Strategic Sourcing, Supplier Relationship Management, Purchasing, Supplier Management, Proposal Development, Vendor Management, Market Research, Business Writing, Data-Driven Decision-Making, Keyword Research
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Feature Engineering, MLOps (Machine Learning Operations), Generative AI, Google Cloud Platform, Model Deployment, Tensorflow, Big Data, Keras (Neural Network Library), Machine Learning, Data Preprocessing, CI/CD, Model Evaluation, Applied Machine Learning, Apache Airflow, Data Migration, Data Cleansing, Data Quality, Data Lakes, AI Enablement, Cloud Computing
Intermediate · Professional Certificate · 3 - 6 Months

Skills you'll gain: Shiny (R Package), Cloud Deployment, Interactive Data Visualization, Application Deployment, Performance Tuning, Data Visualization Software, Web Applications, Application Development, R Programming, Dashboard, Exploratory Data Analysis, User Interface (UI), User Interface (UI) Design, Data Import/Export
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
Beginner · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Data Ethics, Data Storytelling, Visualization (Computer Graphics), Dashboard, Tableau Software, Data Manipulation, Data Import/Export
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Minitab, Process Capability, Statistical Process Controls, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Business Analytics, Sampling (Statistics), Probability & Statistics, Probability Distribution, Data-Driven Decision-Making, Statistical Methods, Data Analysis, Performance Analysis, Predictive Analytics, Statistical Inference, Case Studies, Statistical Visualization, Quality Control, Statistical Modeling
Beginner · Specialization · 1 - 3 Months