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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    The Business of Social

    Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media, Marketing Effectiveness, Marketing, Performance Measurement, Business Metrics, Customer Engagement, Business-To-Consumer, Key Performance Indicators (KPIs), Integrated Marketing Communications, Program Management, Marketing Budgets, Law, Regulation, and Compliance, A/B Testing, Information Privacy, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    823 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize and Analyze Survey Data with Power BI

    Skills you'll gain: Dashboard, Power BI, Data Visualization Software, Interactive Data Visualization, Data Presentation, Data Storytelling, Business Intelligence, Data Import/Export, Data Sharing, Data Modeling, Data Transformation, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Model Power BI Data with Security

    Skills you'll gain: Star Schema, Role-Based Access Control (RBAC), Power BI, Database Design, Data Modeling, Financial Modeling, Data Analysis Expressions (DAX), Authorization (Computing), Relational Databases, Financial Data, Data Security, Security Controls, Dashboard, Data Access, Model Deployment, Gross Profit

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    Edureka

    Data Engineering Workflow Orchestration with Airflow

    Skills you'll gain: Apache Airflow, CI/CD, Data Pipelines, Continuous Deployment, Workflow Management, Site Reliability Engineering, Data Engineering, Model Deployment, Data Quality, Version Control, PostgreSQL, Git (Version Control System), Python Programming, Debugging, SQL, Production Management, Scheduling, Unit Testing, Linux Commands, Web Servers

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Build Data Visualizations and Reports Using Power BI

    Skills you'll gain: Business Reporting, Profit and Loss (P&L) Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Transform and Validate Real-Time Data Fast

    Skills you'll gain: Data Transformation, Real Time Data, Data Pipelines, Power BI, Data Quality, Dashboard, PySpark, Business Intelligence, Data Integrity, Data Governance, CI/CD, Data Validation, Data Visualization, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    H

    Harvard Business Review

    Leadership for Everyone

    Skills you'll gain: Diversity and Inclusion, Business Planning, Diversity Awareness, Strategic Thinking, Personal Integrity, Business Ethics, Operating Budget, Strategic Leadership, Budget Management, Workplace inclusivity, Marketing Planning, Customer experience strategy (CX), Strategic Decision-Making, Customer Insights, Planning, Growth Strategies, Financial Management, Ethical Standards And Conduct, Market Opportunities, Decision Making

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI in Supply Chain

    Skills you'll gain: Supply Chain Management, Supply Chain, Supply Chain Planning, Supply Chain Systems, Transportation, Supply Chain, and Logistics, Generative AI Agents, Inventory Management System, AI Enablement, Generative AI, Supply Management, Demand Planning, Logistics, AI Workflows, Warehousing, Data-Driven Decision-Making, Forecasting, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Predictive Analytics, Automation

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Techniques, Causal Inference & Business Optimization

    Skills you'll gain: Data Ethics, Responsible AI, Retrieval-Augmented Generation, LLM Application, Operations Research, General Data Protection Regulation (GDPR), Strategic Thinking, Strategic Decision-Making, Business Strategy, Apache Kafka, Stakeholder Communications, Large Language Modeling, Real Time Data, AI Enablement, Information Privacy, Performance Testing, Personally Identifiable Information, Reinforcement Learning, Inventory Management System, Stakeholder Analysis

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build and Evaluate Robust Financial Models

    Skills you'll gain: Financial Modeling, Microsoft Excel, Financial Forecasting, Excel Formulas, Cash Flow Forecasting, Auditing, Business Modeling, Data Modeling, Risk Analysis, Financial Analysis, Spreadsheet Software, Business Analytics, Cash Flows, Business Valuation, Verification And Validation, Quality Assurance

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Big Data Processing with Hadoop and Spark

    Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Data Pipelines, Distributed Computing, Big Data, Apache Hive, Data Processing, Data Storage Technologies, Data Storage, Scikit Learn (Machine Learning Library), Predictive Modeling, Scalability, Data Management, Data Science, Data Transformation, Information Technology, Data Analysis, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Master of Science in Data Science

    Skills you'll gain: Prompt Engineering, User Story, New Product Development, Model Based Systems Engineering, Model Evaluation, Failure Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Proposal Writing, Accountability, Data Ethics, Sustainability Reporting, Database Design, Supervised Learning, Sustainable Design

    Earn a degree

    Degree · 1 - 4 Years

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In summary, here are 10 of our most popular marketing analytics courses

  • The Business of Social: Northwestern University
  • Visualize and Analyze Survey Data with Power BI: Coursera
  • Model Power BI Data with Security: Coursera
  • Data Engineering Workflow Orchestration with Airflow: Edureka
  • Build Data Visualizations and Reports Using Power BI: EDUCBA
  • Transform and Validate Real-Time Data Fast: Coursera
  • Leadership for Everyone: Harvard Business Review
  • AI in Supply Chain: AI CERTs
  • AI Techniques, Causal Inference & Business Optimization: Coursera
  • Build and Evaluate Robust Financial Models: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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