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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    K

    Kennesaw State University

    How Competition Impacts Markets - Jagdish Sheth

    Skills you'll gain: Business Strategy, Competitive Analysis, Market Dynamics, Market Analysis, Market Share, Organizational Structure, Growth Strategies, Business Transformation, Economics, Public Policies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    G

    Google

    Цифровий маркетинг і електронна комерція від Google

    Skills you'll gain: Email Marketing, Paid media, Order Fulfillment, Media Planning, Social Media Campaigns, Social Media, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, E-Commerce, Target Audience, Customer Relationship Management, Customer Retention, Marketing Analytics, Campaign Management

    4.9
    Rating, 4.9 out of 5 stars
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    1.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Coursera

    Grow Business Pipeline

    Skills you'll gain: Business Development, Strategic Partnership, B2B Sales, New Business Development, Sales Pipelines, Growth Strategies, Market Opportunities, Sales Process, Direct Selling, Sales Management, Brand Awareness, Market Analysis, Market Research

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Keyword Research, Digital Marketing, Organizational Leadership, Online Advertising, Search Engine Optimization, Business Planning, Content Marketing, Accountability, Cash Flow Forecasting, Business Management, Leadership and Management, Social Media Strategy, Social Media, Team Leadership, Web Analytics and SEO, Strategic Planning, Banking, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
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    800 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, User Interface (UI) Design, Market Opportunities, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    390 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
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    S

    Starweaver

    Luxury Hospitality & Brand Innovation

    Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Social Media Campaigns, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Hospitality Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

    4.4
    Rating, 4.4 out of 5 stars
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    200 reviews

    Intermediate · Specialization · 1 - 3 Months

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    Packt

    Modern Graph Theory Algorithms with Python

    Skills you'll gain: Graph Theory, Network Analysis, Social Network Analysis, NoSQL, Data Science, Query Languages, Visualization (Computer Graphics), Applied Machine Learning, Data Transformation, Big Data, Python Programming, Spatial Data Analysis, Advanced Analytics, Deep Learning, Machine Learning, Machine Learning Algorithms, Time Series Analysis and Forecasting, Simulations

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
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    Adobe

    Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat

    Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Document Management, Graphic and Visual Design, Graphic Design, Graphics Software, Graphic and Visual Design Software, Photography, Generative AI, Design, Adobe Creative Cloud, Design Elements And Principles, Workflow Management, Digital Design, Collaborative Software, Branding

    4.7
    Rating, 4.7 out of 5 stars
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    647 reviews

    Beginner · Specialization · 1 - 3 Months

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    Microsoft

    Big Data Management and Optimization

    Skills you'll gain: Scalability, Data Governance, Cloud Management, Performance Tuning, Microsoft Azure, Metadata Management, Disaster Recovery, Data Security, Big Data, Enterprise Architecture, Role-Based Access Control (RBAC), Identity and Access Management

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Simulate with Monte Carlo

    Skills you'll gain: Risk Analysis, Business Risk Management, Simulation and Simulation Software, Return On Investment, Data Analysis, Data Modeling, Financial Modeling, Microsoft Excel, Data-Driven Decision-Making, Probability Distribution, Business Modeling, Strategic Decision-Making

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    Orchestrate, Analyze, and Evaluate ML Pipelines

    Skills you'll gain: Feature Engineering, Data Pipelines, Apache Airflow, MLOps (Machine Learning Operations), Data Preprocessing, Service Level, Model Evaluation, Real Time Data, Data Store, Data Transformation, Data Validation, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

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    U

    Universidad Nacional Autónoma de México

    Espectroscopía infrarroja: Algoritmo de interpretación

    Skills you'll gain: Analytical Chemistry, Chemistry, Data Analysis, Laboratory Testing, Engineering, Scientific, and Technical Instruments, Structural Analysis, Laboratory Research, Verification And Validation, Data Flow Diagrams (DFDs), Laboratory Techniques, Problem Solving, Pivot Tables And Charts, Quality Control, Technical Documentation, Data Collection, Physics

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • How Competition Impacts Markets - Jagdish Sheth: Kennesaw State University
  • Цифровий маркетинг і електронна комерція від Google: Google
  • Grow Business Pipeline : Coursera
  • Introduction to Business: University of California, Irvine
  • Microsoft AI Product Manager: Microsoft
  • Luxury Hospitality & Brand Innovation: Starweaver
  • Modern Graph Theory Algorithms with Python: Packt
  • Creative Design Tools: Adobe Photoshop, Illustrator, Acrobat: Adobe
  • Big Data Management and Optimization: Microsoft
  • Simulate with Monte Carlo: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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