Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Rapport Building, Sales Presentation, Selling Techniques, Customer Engagement, Trustworthiness, Consultative Selling, Relationship Building, Verbal Communication Skills, Client Support, Relationship Management, Sales Support, Business Communication
Intermediate · Course · 1 - 4 Weeks
SAS
Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Exploratory Data Analysis, Data Validation, Statistical Analysis, Statistical Programming, Data Processing, Data Preprocessing, Data Integration, Data Cleansing, SQL, Descriptive Statistics, Computer Programming, Data Presentation, Debugging
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

University of Michigan
Skills you'll gain: Sampling (Statistics), Data Visualization, Plot (Graphics), Data Literacy, Statistics, Matplotlib, Seaborn, Probability & Statistics, Jupyter, Data Visualization Software, Data Analysis, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Statistical Inference, Data Collection, NumPy, Box Plots, Histogram, Python Programming
Beginner · Course · 1 - 4 Weeks
University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Star Schema, Data Modeling, Data Architecture, Database Design, Data Lakes, Data Warehousing, SQL, Data Mart, Data Pipelines, Data Integrity, Semantic Web, Business Metrics, Performance Tuning, Dimensionality Reduction, Resource Utilization, Issue Tracking
Advanced · Course · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, Competitive Intelligence, Business Marketing, Customer Relationship Building, Sales Development, Business Strategy
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Presentations, Photo Editing, Social Media Content, Content Creation, Design, Graphic and Visual Design, Infographics, Video Editing, Branding, Marketing Materials, Layout Design, Animations
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Machine Learning Algorithms, Real-Time Operating Systems, Big Data, Internet Of Things, Product Development, Data Preprocessing, Analytics, Embedded Software, Embedded Systems, File Systems, New Product Development, Data Analysis, Debugging, Model Based Systems Engineering, Wireless Networks, Infrastructure Security, General Networking, Computer Engineering, Cybersecurity, Failure Analysis
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Model Evaluation, Keras (Neural Network Library), Technical Documentation, Artificial Neural Networks, PyTorch (Machine Learning Library), Deep Learning, Data Analysis, Applied Machine Learning, Network Architecture, Supervised Learning
Intermediate · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: Precision Medicine, Responsible AI, Drug Development, AI Product Strategy, Clinical Trials, Tensorflow, Pharmaceuticals, PyTorch (Machine Learning Library), AI Enablement, Bioinformatics, Healthcare Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Generative AI, AI Personalization, Generative AI Agents, Regulatory Affairs, Hospital Medicine, Drug Interaction, Agentic systems
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Sales Presentations, Product Demonstration, Selling Techniques, Proposal Development, Presentations, Storytelling, Sales, Verbal Communication Skills, Data Storytelling, Meeting Facilitation, Customer Engagement, Digital Assets
Intermediate · Course · 1 - 4 Weeks