Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.
University of Illinois Urbana-Champaign
Skills you'll gain: Operations Management, Supply Chain, Continuous Improvement Process, Operations, Process Improvement, Supply Chain Management, Quality Management, Lean Manufacturing, Business Technologies, Process Capability, Statistical Analysis, Inventory Control, Sustainable Business, Network Planning And Design, Statistical Methods, Customer Demand Planning, Vendor Contracts, Process Control, Corporate Sustainability, Program Management
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Price Negotiation, Market Dynamics, Product Strategy, Revenue Management, Cost Accounting, Economics, Demand Planning, Cost Benefit Analysis, Consumer Behaviour, Case Studies, Marketing Channel, Customer Analysis, Regression Analysis, Competitive Analysis, Statistical Methods
Beginner · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Descriptive Statistics, Data Manipulation, Data Presentation, Data Management, Data Literacy, Graphing, SAS (Software), Peer Review, Data Analysis, Statistics, Research Reports, Exploratory Data Analysis, Python Programming
Mixed · Course · 1 - 3 Months

The University of Hong Kong
Skills you'll gain: Instructional Design, Curriculum Development, Lesson Planning, Pedagogy, Teaching, Course Development, Instructional Strategies, Student Engagement, Higher Education, Learning Theory
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Crisis Management, Marketing and Public Relations, Marketing Communications, Media and Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Social Media, Target Audience, Journalism, Media Strategy, Content Performance Analysis, Writing, Branding, Brand Management, Business Ethics
Beginner · Specialization · 3 - 6 Months

Unilever
Skills you'll gain: Data Storytelling, Marketing Automation, Web Analytics, Marketing Effectiveness, Marketing Analytics, Customer Insights, Digital Marketing, Market Analysis, Google Analytics, Social Media Marketing, Customer Analysis, Search Engine Marketing, Advertising Campaigns, Marketing Strategies, Social Media Strategy, Customer experience strategy (CX), Performance Reporting, Search Engine Optimization, Keyword Research, MarTech
Beginner · Professional Certificate · 3 - 6 Months

Michigan State University
Skills you'll gain: Financial Statements, Intellectual Property, Value Propositions, Business Planning, Design Thinking, Ideation, Innovation, Income Statement, Entrepreneurship, Customer Acquisition Management, Business Modeling, Product Development, Balance Sheet, Market Opportunities, Verification And Validation, Creative Thinking, Lean Methodologies, Open Mindset, Resource Management, Leadership
Beginner · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: New Product Development, Design Thinking, Innovation, Product Design, Consumer Behaviour, Ideation, User Research, Market Opportunities, Product Improvement, Needs Assessment, Solution Design, Commercialization, Market Trend, Emerging Technologies
Mixed · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Market Research, Price Negotiation, Market Analysis
Mixed · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Financial Policy, Financial Systems, Banking, Financial Market, Financial Regulation, Market Liquidity, Economics, Economics, Policy, and Social Studies, Market Dynamics, Crisis Management
Build toward a degree
Intermediate · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Chemistry, General Science and Research, Physical Science, Analytical Chemistry, Laboratory Research, Materials science, Scientific Methods, Experimentation, Estimation
Mixed · Course · 1 - 3 Months