• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Management: Capstone Project

    Skills you'll gain: Usability Testing, Product Lifecycle Management, Product Management, Product Testing, Product Roadmaps, Agile Product Development, Product Development, New Product Development, Portfolio Management, Market Analysis, Product Requirements, Business Strategy, Demand Generation, Product Strategy, Market Intelligence, Marketing Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    80 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Stanford University

    Love as a Force for Social Justice

    Skills you'll gain: Compassion, Social Justice, Communication, Empathy, Social Impact, Liberal Arts, Social Sciences, Cultural Diversity, Creativity, Research, Psychology, Ethical Standards And Conduct, Neurology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    428 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essential English for University Success

    Skills you'll gain: Learning Styles, Discussion Facilitation, Verbal Communication Skills, Public Speaking, Learning Strategies, Time Management, Communication, Writing, Personal Integrity, Organizational Skills, Active Listening, Literacy, Higher Education, Research, Social Skills, Interpersonal Communications, Student Engagement, Grammar, Editing, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    327 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    S

    S.P. Jain Institute of Management and Research

    Data Analysis

    Skills you'll gain: Descriptive Statistics, Data Analysis, Analytics, Quantitative Research, Sampling (Statistics), Probability & Statistics, Business Analytics, Statistical Analysis, Regression Analysis, Data-Driven Decision-Making, Statistical Hypothesis Testing, Business Analysis, Microsoft Excel, Variance Analysis, Statistical Inference

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Mind and Machine

    Skills you'll gain: Problem Solving, Computational Thinking, Computer Vision, Game Theory, Image Analysis, Probability, Artificial Neural Networks, Mathematical Modeling, Behavioral Economics, Convolutional Neural Networks, Algorithms, Human Development, Analytical Skills, Artificial Intelligence and Machine Learning (AI/ML), Computer Graphics, Artificial Intelligence, Psychology, Human Learning, Deep Learning, Theoretical Computer Science

    4.4
    Rating, 4.4 out of 5 stars
    ·
    366 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    243 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Hypothesis Testing in Public Health

    Skills you'll gain: Statistical Hypothesis Testing, Biostatistics, Sampling (Statistics), Statistical Inference, Scientific Methods, Quantitative Research, Public Health

    4.8
    Rating, 4.8 out of 5 stars
    ·
    649 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    Clinical Kidney, Pancreas and Islet Transplantation

    Skills you'll gain: Immunology, Nephrology, Surgery, Medical Practices and Procedures, Chronic Diseases, Patient Evaluation, Patient Education And Counseling, Patient Treatment, Pharmacology, Diagnostic Tests

    4.8
    Rating, 4.8 out of 5 stars
    ·
    372 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Creating a Portfolio

    Skills you'll gain: Portfolio Management, Investment Management, Performance Analysis, Market Dynamics, Text Mining, Technical Analysis, Risk Management, Financial Regulation, Compliance Management, Benchmarking

    4.5
    Rating, 4.5 out of 5 stars
    ·
    320 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Agile Strategy for Competitive Advantage

    Skills you'll gain: Market Trend, Strategic Thinking, Innovation, Market Opportunities, Business Strategy, Business Transformation, Competitive Analysis, Agile Project Management, Trend Analysis, Case Studies, Strategic Leadership, Strategic Decision-Making

    4.4
    Rating, 4.4 out of 5 stars
    ·
    30 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Managing the New Product Development Process

    Skills you'll gain: New Product Development, Product Development, Product Design, Design Thinking, Persona Development, Innovation, Prototyping, Market Research, Ideation, Target Market, Product Requirements, Wireframing, Customer Insights

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Introduction to Participatory Approaches in Public Health

    Skills you'll gain: Public Health, Community Health, Health Policy, Health Equity, Social Determinants Of Health, Social Justice, Cultural Responsiveness, Qualitative Research, Program Evaluation, Research Methodologies, Collaboration

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research & business intelligence mastery
market research methods and data analysis certificate
market research and analysis for tech industries
market research: analyze, apply & evaluate
market research: analyze, forecast & apply
market research essentials for marketing management
1…106107108…338

In summary, here are 10 of our most popular market research courses

  • Product Management: Capstone Project: IBM
  • Love as a Force for Social Justice: Stanford University
  • Essential English for University Success: University of California, Irvine
  • Data Analysis: S.P. Jain Institute of Management and Research
  • Mind and Machine: University of Colorado Boulder
  • MBA Essentials: University of Glasgow
  • Hypothesis Testing in Public Health : Johns Hopkins University
  • Clinical Kidney, Pancreas and Islet Transplantation: Universiteit Leiden
  • Creating a Portfolio : Indian School of Business
  • Agile Strategy for Competitive Advantage: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok