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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    LearnKartS

    Master Microsoft Excel with Copilot

    Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Pivot Tables And Charts, Data Cleansing, Data Visualization, Excel Macros, Data Literacy, Data Presentation, Data Manipulation, Spreadsheet Software, Data Entry, Data Quality, Data Transformation, Data Validation, Data Analysis, Workflow Management, AI Workflows, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IE Business School

    Brand Identity and Strategy

    Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

    4.7
    Rating, 4.7 out of 5 stars
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    886 reviews

    Intermediate · Course · 1 - 3 Months

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    IBM

    SEO Mastery: From Fundamentals to GenAI and GEO Strategies

    Skills you'll gain: Prompt Engineering, Web Analytics and SEO, Search Engine Optimization, Search Engine Marketing, AI Enablement, Generative AI, Marketing Strategy and Techniques, Blogs, Digital Marketing, Content Marketing, Content Creation, Web Content, Semantic Web, Keyword Research, Content Strategy, Growth Strategies, Artificial Intelligence, Web Analytics, Competitive Analysis, Performance Measurement

    4.7
    Rating, 4.7 out of 5 stars
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    60 reviews

    Intermediate · Specialization · 1 - 3 Months

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    EDHEC Business School

    Investment Management with Python and Machine Learning

    Skills you'll gain: Investment Management, Portfolio Management, Text Mining, Portfolio Risk, Asset Management, Network Analysis, Data Visualization Software, Investments, Machine Learning Methods, Return On Investment, Unstructured Data, Predictive Modeling, Web Scraping, Machine Learning, Social Network Analysis, Financial Statements, Applied Machine Learning, Financial Market, Financial Modeling, Risk Management

    4.6
    Rating, 4.6 out of 5 stars
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    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Analyze Budgets and Capital Structures Confidently

    Skills you'll gain: Variance Analysis, Financial Analysis, Budget Management, Strategic Decision-Making, Financial Modeling, Budgeting, Financial Statement Analysis, Financial Forecasting, Corporate Finance, Cost Management, Capital Budgeting, Risk Modeling, Spreadsheet Software, Microsoft Excel, Business Analytics, Data Analysis, Case Studies, Data-Driven Decision-Making, Risk Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IBM

    Applied Data Science Capstone

    Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Plotly, Statistical Reporting, Predictive Modeling, Interactive Data Visualization, Data Visualization Software, Applied Machine Learning, Data Science, Data Analysis, Classification And Regression Tree (CART), Data-Driven Decision-Making, Pandas (Python Package), Data Wrangling, Data Collection, GitHub

    4.7
    Rating, 4.7 out of 5 stars
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    7.4K reviews

    Intermediate · Course · 1 - 3 Months

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    University of Washington

    Machine Learning Foundations: A Case Study Approach

    Skills you'll gain: Model Evaluation, Applied Machine Learning, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Supervised Learning, Artificial Intelligence, Data Preprocessing, Deep Learning, Computer Vision, Application Development, Predictive Modeling, Unsupervised Learning, Natural Language Processing, Text Mining, Python Programming, Classification Algorithms

    4.6
    Rating, 4.6 out of 5 stars
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    14K reviews

    Mixed · Course · 1 - 3 Months

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    Packt

    The Complete Guide to Data Preparation for Analysis

    Skills you'll gain: Data Cleansing, Data Wrangling, Surveys, Survey Creation, Data Transformation, Data Collection, Data Quality, Data Preprocessing, Big Data, Cloud-Based Integration, ChatGPT, Statistical Analysis, Real Time Data

    Intermediate · Course · 3 - 6 Months

  • U

    University of Colorado Boulder

    Master of Engineering in Engineering Management

    Skills you'll gain: Prompt Engineering, User Story, New Product Development, Model Based Systems Engineering, Model Evaluation, Failure Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Proposal Writing, Accountability, Data Ethics, Sustainability Reporting, Database Design, Supervised Learning, Sustainable Design

    Earn a degree

    Degree · 1 - 4 Years

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    Google

    The Power of Statistics

    Skills you'll gain: A/B Testing, Sampling (Statistics), Data Analysis, Statistics, Descriptive Statistics, Statistical Analysis, Statistical Hypothesis Testing, Advanced Analytics, Probability Distribution, Data Science, Statistical Inference, Probability, Jupyter, Python Programming

    4.8
    Rating, 4.8 out of 5 stars
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    883 reviews

    Advanced · Course · 1 - 3 Months

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    Packt

    Power BI Bootcamp - Learn by Building a Real-World Project

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Microsoft Power Platform, Data Analysis, Business Intelligence, Star Schema, Data Transformation, Snowflake Schema, Dashboard, Data Visualization Software, Data Integration, Data Manipulation, Data Cleansing, Interactive Data Visualization, Data Presentation, Data Import/Export

    Intermediate · Course · 1 - 3 Months

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    EDUCBA

    Analyze Business Data with Power BI & DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Gross Profit, Dashboard, Data Modeling, Data Import/Export, Interactive Data Visualization, Microsoft Power Platform, People Analytics, Data Analysis, Business Intelligence, Business Reporting, Data Transformation, Data-Driven Decision-Making, Microsoft Excel, Case Studies, Stakeholder Analysis, Business Analysis, Performance Analysis, Data Cleansing

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Master Microsoft Excel with Copilot: LearnKartS
  • Brand Identity and Strategy: IE Business School
  • SEO Mastery: From Fundamentals to GenAI and GEO Strategies: IBM
  • Investment Management with Python and Machine Learning: EDHEC Business School
  • Analyze Budgets and Capital Structures Confidently: Coursera
  • Applied Data Science Capstone: IBM
  • Machine Learning Foundations: A Case Study Approach: University of Washington
  • The Complete Guide to Data Preparation for Analysis: Packt
  • Master of Engineering in Engineering Management: University of Colorado Boulder
  • The Power of Statistics: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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