Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Excel Formulas, Data Storytelling, Microsoft Excel, Dashboard, Pivot Tables And Charts, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Spreadsheet Software, Data Literacy, Data Presentation, Data Visualization Software, Generative AI, Data Visualization, Data Analysis, Business Intelligence, Data Processing, Data Collection, Interactive Data Visualization, Business Metrics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Dictionary, Data Quality, Data Management, Data Cleansing, Data Validation, Data Governance, Data Integrity, Case Studies, Communication Strategies, Stakeholder Communications, Cross-Functional Collaboration, Continuous Improvement Process
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Feature Engineering, Classification Algorithms, Regression Analysis, Dimensionality Reduction, Data Cleansing, Data Preprocessing, Data Access, Applied Machine Learning, Model Evaluation, Data Analysis, Predictive Modeling, Statistical Inference, Statistical Hypothesis Testing, Statistical Methods, Scikit Learn (Machine Learning Library), Machine Learning, Machine Learning Algorithms
Intermediate · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Splunk, Dashboard, Business Intelligence, Scatter Plots, Data Visualization Software, Data-Driven Decision-Making, Software Installation, Training Programs, Real Time Data, Trend Analysis, Event Monitoring, Transaction Processing, System Configuration, Correlation Analysis, Statistical Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Responsible AI, User Interface and User Experience (UI/UX) Design, User Experience Design, Artificial Intelligence, Design Thinking, UI/UX Research, Experience Design, Persona (User Experience), User Centered Design, Design Reviews, User Interface (UI), Design Research, User Interface (UI) Design, Wireframing, Prompt Patterns, Prototyping, Presentations, User Story, Professional Development, Storyboarding
Advanced · Course · 1 - 3 Months

Skills you'll gain: Data Architecture, Data Infrastructure, Distributed Computing, Data Modeling, Scalability, Data Management, Data Strategy, Microservices, Solution Architecture, Data Governance, Software Architecture, Semantic Web, Data Integration, Information Architecture, CI/CD, Software Design, Maintainability, Enterprise Architecture, Data Analysis, Generative AI
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Spreadsheet Software, Data Validation, Data Analysis Software, Data Analysis, Statistical Analysis, Financial Analysis, Data Management
Beginner · Course · 1 - 4 Weeks

Tableau Learning Partner
Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Interactive Data Visualization, Data Presentation, Stakeholder Communications, Geospatial Mapping, Business Reporting, Data Analysis, Business Analytics, Data Mapping
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance
Mixed · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Media Relations, Marketing, Business Management, Financial Management, Public Relations, Business Strategy, Event Management, Governance, Organizational Structure, Finance, Advertising Sales, Economics
Beginner · Course · 1 - 3 Months