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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    A

    Automatic Data Processing, Inc. (ADP)

    Recruiting Analytics and Talent Pipeline Management

    Skills you'll gain: Recruitment, Talent Recruitment, Talent Pipelining, Professional Networking, Recruitment Strategies, Relationship Building, Talent Sourcing, Performance Metric, Applicant Tracking Systems, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Performance Improvement, Performance Reporting, Market Research, Performance Analysis, Key Performance Indicators (KPIs), Analytics

    5
    Rating, 5 out of 5 stars
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    29 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    I

    IBM

    IBM Product Manager

    Skills you'll gain: AI Product Strategy, User Story, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Agile Software Development, Scrum (Software Development), Product Roadmaps, Agile Methodology, Kanban Principles, Responsible AI, Generative AI, Backlogs, Product Planning, ChatGPT, Registration, Leadership

    4.7
    Rating, 4.7 out of 5 stars
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    4.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, User Interface and User Experience (UI/UX) Design, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Data Ethics, Law, Regulation, and Compliance, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
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    384 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Status: Free Trial
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    G

    Google

    AI for Brainstorming and Planning

    Skills you'll gain: AI Enablement, AI literacy, Product Planning, AI Workflows, Google Gemini, Generative AI, Artificial Intelligence, AI Personalization, Google Workspace, Responsible AI

    4.8
    Rating, 4.8 out of 5 stars
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    640 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research, Marketing Psychology, Research Methodologies, Surveys, Market Dynamics, Marketing Management, Packaging and Labeling, Customer Analysis, Intellectual Property, Product Knowledge, Wholesaling, Sustainability Standards, Innovation, Merchandising, Quality Assessment, Supply And Demand

    4.5
    Rating, 4.5 out of 5 stars
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    452 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    C

    Chris Croft Training

    Negotiation Skills Using AI

    Skills you'll gain: Negotiation, Price Negotiation, Closing (Sales), Consultative Selling, Selling Techniques, Direct Selling, Sales, AI Product Strategy, AI Enablement, AI Integrations, Rapport Building, AI literacy, Artificial Intelligence, AI powered creativity, AI Personalization, Competitive Intelligence, Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, Generative AI

    Mixed · Course · 1 - 3 Months

  • Status: New
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    C

    Coursera

    Marketing Analysis and KPIs

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Market Analysis, Competitive Analysis, Marketing, Key Performance Indicators (KPIs), Market Research, Target Audience, Target Market, Dashboard, Return On Investment, Value Propositions, Smart Goals, Business Strategy, Cross-Channel Marketing, Concision, Variance Analysis, Strategic Partnership, Data Collection, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    84 reviews

    Intermediate · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Sustainable Business Enterprises

    Skills you'll gain: Sustainable Business, Sustainable Development, Corporate Sustainability, Business Planning, Product Development, Consumer Behaviour, Environmental Issue, Sustainability Reporting, Business Strategies, Enterprise Modeling, Product Design, Design Thinking, Market Research, Business Development, Communication Strategies

    Build toward a degree

    4.3
    Rating, 4.3 out of 5 stars
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    146 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Innovation Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Planning, User Research, Product Design, Innovation, Focus Group, Ideation, Business Development, Product Testing, Logistics

    4.7
    Rating, 4.7 out of 5 stars
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    85 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Xbox Product Manager

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, User Interface (UI) Design, Usability, Design Thinking, User Experience Design, Stakeholder Engagement, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Product Strategy, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    68 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    4.9
    Rating, 4.9 out of 5 stars
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    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Business English: Marketing and Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Brainstorming, Ideation, Selling Techniques, Marketing Communications, Business Correspondence, Advertising, Promotional Strategies, Presentations, Consultative Selling, Persuasive Communication, Business Writing, Product Promotion, Influencing, Concision, Data Visualization, Communication Strategies, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
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    694 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Recruiting Analytics and Talent Pipeline Management: Automatic Data Processing, Inc. (ADP)
  • IBM Product Manager: IBM
  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • AI for Brainstorming and Planning: Google
  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
  • Negotiation Skills Using AI: Chris Croft Training
  • Marketing Analysis and KPIs: Coursera
  • Sustainable Business Enterprises: University of Illinois Urbana-Champaign
  • Innovation Strategy with Goldman Sachs 10,000 Women : Goldman Sachs
  • Xbox Product Manager: Xbox

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