Product management courses can help you learn market analysis, user journey mapping, agile methodologies, and product roadmap development. You can build skills in stakeholder engagement, data-driven decision-making, and feature prioritization for diverse projects. Many courses introduce tools like JIRA for project tracking, Trello for task management, and analytics platforms to evaluate user feedback, all of that support effectively guiding product teams and aligning strategies with market demands.

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Usability Testing, Product Planning, Responsible AI, Commercialization, Artificial Intelligence, Product Strategy, Project Management Life Cycle, OpenAI
Beginner · Professional Certificate · 3 - 6 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Customer Analysis, Market Intelligence, Design Thinking, User Interface (UI) Design, Quality Assurance and Control, Product Strategy, Data Analysis
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Stakeholder Management, Cross-Functional Collaboration, Market Research, Business Acumen
Beginner · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics
Beginner · Specialization · 3 - 6 Months

University of Virginia
Skills you'll gain: New Product Development, Product Management, Innovation, Technical Product Management, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Stakeholder Management, Business Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Product Strategy, Usability Testing, New Product Development, Product Management, Product Lifecycle Management, Agile Software Development, Product Development, Innovation, Product Roadmaps, Agile Methodology, Responsible AI, Generative AI, Kanban Principles, Product Planning, Product Strategy, Product Testing, Agile Project Management, Project Management Life Cycle, ChatGPT, Leadership
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Quality Management, Project Management Life Cycle, Requirements Analysis, Project Scoping, Project Closure, Project Management, Project Planning, Agile Project Management, Continuous Improvement Process, Project Controls, Backlogs, Milestones (Project Management), Project Risk Management, Stakeholder Analysis, Quality Assessment, Team Management, Agile Methodology, Change Management, Interviewing Skills, Professional Development
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Duke University
Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Data Ethics, Data Management, Unsupervised Learning, Human Computer Interaction, User Experience Design, Classification And Regression Tree (CART), Data Quality, Human Centered Design, Machine Learning, Human Factors, Regression Analysis, Technical Management, Applied Machine Learning, Project Management, Product Management, Product Design, Data Science
Beginner · Specialization · 3 - 6 Months

University of Alberta
Skills you'll gain: Agile Software Development, Project Risk Management, Requirements Analysis, Agile Methodology, Kanban Principles, Risk Management, Project Planning, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Business Requirements, Sprint Planning, Software Development Methodologies, Software Development Life Cycle, Scrum (Software Development), Software Technical Review, Risk Management Framework, Product Management, Project Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Project Management Life Cycle, Change Management, Organizational Structure, Project Management, Project Coordination, Organizational Change, Agile Methodology, Project Planning, Waterfall Methodology, Interpersonal Communications, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Stakeholder Management, Product Management, Team Leadership, Product Development, Commercialization, Product Lifecycle Management, Team Management, Product Strategy, Marketing, Market Opportunities, Requirements Management, Innovation, Leadership, Agile Methodology, User Experience, Customer Insights
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Agile Project Management, Backlogs, Agile Methodology, User Story, Sprint Planning, Agile Product Development, Product Roadmaps, Sprint Retrospectives, Kanban Principles, Coaching, Team Management, Organizational Change, Prioritization, Problem Solving, Influencing
Beginner · Course · 1 - 4 Weeks
Product management is the process of guiding a product from conception to market, ensuring it meets customer needs and aligns with business goals. It plays a crucial role in organizations by bridging the gap between various departments, such as engineering, marketing, and sales. Effective product management helps companies innovate, respond to market changes, and deliver value to customers, making it essential for business success.
In product management, a variety of job roles are available, including Product Manager, Product Owner, and Product Marketing Manager. These positions often involve responsibilities such as defining product vision, prioritizing features, and collaborating with cross-functional teams. Additionally, specialized roles like Technical Product Manager or Growth Product Manager are emerging, reflecting the diverse opportunities within the field.
To succeed in product management, you should develop a mix of technical and soft skills. Key skills include market research, data analysis, user experience (UX) design, and agile methodologies. Strong communication, leadership, and problem-solving abilities are also vital, as product managers must effectively collaborate with various stakeholders and make informed decisions that drive product success.
There are numerous online courses available for learning product management. Some notable options include the Product Management Specialization and the AI Product Management Specialization. These courses cover essential concepts and practical skills, providing a solid foundation for aspiring product managers.
Yes. You can start learning product management on Coursera for free in two ways:
If you want to keep learning, earn a certificate in product management, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.
To learn product management, start by exploring online courses that cover key concepts and skills. Engage in practical projects to apply what you learn, and seek mentorship or networking opportunities within the industry. Reading books and articles on product management can also enhance your understanding and keep you updated on best practices.
Typical topics covered in product management courses include product lifecycle management, market analysis, user research, product design, and agile methodologies. Courses often emphasize real-world applications, helping you understand how to navigate the complexities of bringing a product to market successfully.
For training and upskilling employees in product management, consider courses like the Lean Product Portfolio Management Specialization and the Digital Product Management Specialization. These programs focus on practical skills and frameworks that can enhance team performance and drive product success.