• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Deep Learning: Stabilize and Diagnose Models

    Skills you'll gain: Keras (Neural Network Library), Failure Analysis, Root Cause Analysis, Process Improvement and Optimization, Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Stakeholder Engagement, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    251 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Financial Analyst: AI, Excel, and Power BI Skills

    Skills you'll gain: Financial Modeling, Financial Forecasting, Financial Statement Analysis, Risk Modeling, Capital Budgeting, Risk Management, Financial Auditing, Data Cleansing, Financial Data, Portfolio Risk, Financial Analysis, Data Storytelling, Descriptive Statistics, Risk Analysis, Budgeting, Credit Risk, Predictive Modeling, Power BI, Microsoft Excel, Data Visualization

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    Universidades Anáhuac

    Ruta de Emprendimiento: Creatividad, Finanzas y Acción

    Skills you'll gain: Entrepreneurial Finance, Innovation, Entrepreneurship, Balance Sheet, Creative Thinking, Financial Management, Adaptability, Finance, Business Modeling, Financial Planning, Business Strategy, Technology Strategies, Strategic Decision-Making, New Business Development, Problem Solving, Growth Strategies, Teamwork, Value Propositions, Project Planning, Communication Strategies

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Arizona State University

    Professional Skills: Grit and Growth Mindset

    Skills you'll gain: Tenacity, Goal Setting, Overcoming Obstacles, Growth Mindedness, Resilience, Persistence, Smart Goals, Self-Motivation, Personal Development, Constructive Feedback, Willingness To Learn, Patience, Open Mindset, Lifelong Learning, Positivity, Self-Awareness, Emotional Intelligence, Professional Development, Professionalism, Strategic Planning

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    J

    John Wiley & Sons

    Health Analytics and Data Analysis

    Skills you'll gain: Health Informatics, Risk Management, Value-Based Care, Clinical Practices, Health Care Administration, Health Systems, Care Management, Analytics, Health Information Management, Health Care, Business Analytics, Healthcare Industry Knowledge, Analytical Skills, Health Technology, Healthcare Ethics, Predictive Analytics, Patient-centered Care, Health Education, Data Science, Business Strategy

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Identifying, Attracting, and Growing Your Digital Audience

    Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Customer experience strategy (CX), Digital Marketing, Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

    4.7
    Rating, 4.7 out of 5 stars
    ·
    303 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Competitors: Market Intelligence

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    D

    Duke University

    Church Administration Foundations

    Skills you'll gain: Delegation Skills, Time Management, Administration, Organizational Strategy, Strategic Planning, Human Resources Management and Planning, Financial Management, Organizational Leadership, Leadership Development, Cultural Diversity

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Budgets and Capital Structures Confidently

    Skills you'll gain: Variance Analysis, Financial Analysis, Budget Management, Strategic Decision-Making, Financial Modeling, Budgeting, Financial Statement Analysis, Financial Forecasting, Corporate Finance, Cost Management, Capital Budgeting, Risk Modeling, Spreadsheet Software, Microsoft Excel, Business Analytics, Data Analysis, Case Studies, Data-Driven Decision-Making, Risk Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Cybersecurity for Everyone

    Skills you'll gain: Cyber Risk, Cyber Security Policies, Security Management, Cybersecurity, Risk Management, Cyber Security Strategy, Cyber Attacks, Threat Modeling, Telecommunications, Computer Security Awareness Training, Enterprise Security, General Networking, Exploitation techniques, Public Safety and National Security, Exploit development, Governance, Political Sciences

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 3 Months

1…979899…438

In summary, here are 10 of our most popular marketing strategy courses

  • Optimize Deep Learning: Stabilize and Diagnose Models: Coursera
  • Digital Product Management: Modern Fundamentals: University of Virginia
  • MBA Essentials: University of Glasgow
  • Financial Analyst: AI, Excel, and Power BI Skills: Coursera
  • Ruta de Emprendimiento: Creatividad, Finanzas y Acción: Universidades Anáhuac
  • Professional Skills: Grit and Growth Mindset: Arizona State University
  • Health Analytics and Data Analysis: John Wiley & Sons
  • Identifying, Attracting, and Growing Your Digital Audience: University of California, Irvine
  • Analyze Competitors: Market Intelligence: Coursera
  • Church Administration Foundations: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok