Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

University of Pennsylvania
Skills you'll gain: Descriptive Analytics, Business Analytics, Analytics, Predictive Analytics, Operational Analysis, Business Operations, Data Analysis, Operations Management, Data-Driven Decision-Making, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Inventory and Warehousing, Process Optimization, Risk Analysis, Excel Formulas, Supply Chain Planning, Decision Making, Strategic Decision-Making
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Make.com, LinkedIn, Marketing Automation, Marketing, Social Media Content, Social Media Marketing, Application Programming Interface (API), Generative AI, Content Creation, Automation, Artificial Intelligence, Content Marketing, Workflow Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Adobe Express, LinkedIn, Interviewing Skills, Critical Thinking, Graphic Design, Creativity, Personal Attributes, Design, Branding, Storytelling, Communication, Strategic Thinking, Professional Development, Self-Awareness, Digital Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Assets, Blockchain, Emerging Technologies, Business Transformation, Digital Transformation, Interoperability, Distributed Computing, Cryptography, Scalability, Business Strategy, Governance
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Performance Analysis, Social Media Management, Social Media Marketing, Social Media Campaigns, Brand Marketing, Social Media Strategy, Drive Engagement, Content Strategy, Marketing Analytics, Performance Metric, Analytics
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: Interviewing Skills, Negotiation, Telephone Skills, Presentations, Marketing Planning, Oral Expression, Concision, Public Speaking, Professional Development, Applicant Tracking Systems, English Language, Verbal Communication Skills, Persuasive Communication, Strategic Marketing, Business Writing, Cultural Responsiveness, Recruitment, Adaptability, Communication, Writing
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Logo Design, Video Production, Graphic and Visual Design, Content Creation, Graphic Design, Content Marketing, Social Media Marketing, Social Media, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Skills you'll gain: Strategic Leadership, Leadership Development, Team Leadership, Business Leadership, Team Management, Leadership and Management, Team Building, Organizational Strategy, Strategic Decision-Making, Business Planning, Business Strategy, Leadership, Growth Strategies, Market Opportunities, Business Priorities, Organizational Structure, Change Management, Process Improvement and Optimization, Operational Efficiency, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Prompt Engineering, Google Gemini, Responsible AI, Generative AI, Google Cloud Platform, Gemini, Google Workspace, AI Enablement, AI Product Strategy, AI Security, Agentic Workflows, Cloud Infrastructure, Large Language Modeling, Artificial Intelligence, Unstructured Data, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Enterprise Security, Business Solutions, Collaboration
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Corporate Communications, Media Relations, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns
Beginner · Guided Project · Less Than 2 Hours