• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Virginia

    Mercadeo analítico

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Foundations of Management Consulting: Strategies & Tools

    Skills you'll gain: Selling Techniques, Business, Marketing, Economics, Advertising, Market Dynamics, Case Studies, Business Solutions, Market Analysis, Product Strategy, Business Planning, Complex Problem Solving

    4.6
    Rating, 4.6 out of 5 stars
    ·
    24 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Executive Data Science

    Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Workflow Management, Analytical Skills, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
    ·
    11K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT Advanced Data Analysis

    Skills you'll gain: Prompt Engineering, Data Presentation, ChatGPT, Document Management, Artificial Intelligence, AI Enablement, Problem Solving, Data Analysis, Information Management, Creativity, Data Processing, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    931 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Case Western Reserve University

    Introduction to International Criminal Law

    Skills you'll gain: Criminal Investigation and Forensics, Legal Proceedings, Legal Hearings, Litigation and Civil Justice, International Relations, Legal Strategy, Law, Regulation, and Compliance, Public Safety and National Security, Ethical Standards And Conduct, Case Law, Interactive Learning, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    생성형 AI 리더 (Generative AI Leader)

    Skills you'll gain: Prompt Engineering, Google Gemini, Generative AI Agents, Responsible AI, Retrieval-Augmented Generation, Generative AI, AI Enablement, Google Workspace, Gemini, AI Product Strategy, Google Cloud Platform, AI Workflows, Data Governance, Productivity Software, AI Security, Organizational Strategy, Cloud Infrastructure, Artificial Intelligence, Cloud Computing, Collaboration

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Improving Communication Skills

    Skills you'll gain: Active Listening, Communication, Communication Strategies, Persuasive Communication, Verbal Communication Skills, Interpersonal Communications, Business Communication, Strategic Communication, Trustworthiness, Rapport Building, Goal Setting, Relationship Building, Non-Verbal Communication, Cooperation, Negotiation, Competitive Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Technology Management

    Skills you'll gain: Organizational Change, Innovation, Change Management, Business Modeling, Technology Strategies, Design Thinking, Product Lifecycle Management, New Product Development, Business Transformation, Product Development, Customer Insights, Organizational Strategy, Service Design, Business Strategy, Strategic Thinking, Customer experience strategy (CX), Cross-Functional Team Leadership, Product Management, Team Leadership, Organizational Effectiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    126 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Market Research

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Market Trend, Consumer Behaviour, Trend Analysis, Competitive Analysis, Strategic Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Mastering Generative AI for Customer Service Excellence

    Skills you'll gain: Prompt Engineering, Miro AI, Generative AI Agents, Responsible AI, AI Product Strategy, Generative AI, No-Code Development, ChatGPT, Workflow Management, Email Automation, Customer Analysis, Prompt Patterns, Customer Data Management, Personalized Service, AI Enablement, Customer and Client Support, AI Workflows, Customer Relationship Management (CRM) Software, Emotional Intelligence, Customer Success Management

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    Service Integration and Management (SIAM) Foundation

    Skills you'll gain: Service Management, Information Technology Infrastructure Library, IT Service Management, Systems Integration, Control Objectives for Information and Related Technology (COBIT), Supplier Relationship Management, Strategic Sourcing, Risk Management Framework, Governance, Process Management, Process Improvement and Optimization, Risk Management, Continuous Improvement Process, Organizational Change, Performance Measurement, Lean Methodologies

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    إستراتيجية الأعمال المتقدمة

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Stakeholder Analysis, Corporate Strategy, Strategic Decision-Making, Business Analysis, Organizational Strategy, Market Analysis, Case Studies, Product Lifecycle Management, International Finance, Risk Analysis, Global Marketing, Innovation, Diversity and Inclusion

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy for entrepreneurs
marketing strategy for engineers and technologists
marketing strategy and techniques
marketing strategy capstone project
retail marketing strategy
the "who" of the marketing strategy:segmentation & targeting
influencer marketing strategy
fundamentals of marketing strategy
1…909192…361

In summary, here are 10 of our most popular marketing strategy courses

  • Mercadeo analítico: University of Virginia
  • Foundations of Management Consulting: Strategies & Tools: Board Infinity
  • Executive Data Science: Johns Hopkins University
  • ChatGPT Advanced Data Analysis: Vanderbilt University
  • Introduction to International Criminal Law: Case Western Reserve University
  • 생성형 AI 리더 (Generative AI Leader): Google Cloud
  • Improving Communication Skills: University of Pennsylvania
  • Strategic Technology Management: University of Illinois Urbana-Champaign
  • Introduction to Market Research: Coursera
  • Mastering Generative AI for Customer Service Excellence: Edureka

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok