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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Predict and Validate Regression Models in R

    Skills you'll gain: Regression Analysis, Predictive Modeling, Model Evaluation, Statistical Modeling, Predictive Analytics, Advanced Analytics, R Programming, Statistical Methods, Data Validation, Verification And Validation, Plot (Graphics), Exploratory Data Analysis, Technical Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google Cloud

    Integrate Generative AI Into Your Data Workflow

    Skills you'll gain: Generative AI, Data Analysis, Machine Learning Methods, Predictive Analytics, Machine Learning, Data Science

    4.3
    Rating, 4.3 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Preparing Data for Analysis with Microsoft Excel

    Skills you'll gain: Excel Formulas, Microsoft Excel, Power BI, Spreadsheet Software, Timelines, Data Processing, Data Analysis, Data Manipulation, Data Presentation, Data Cleansing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    W

    West Virginia University

    Forensic Accounting and Fraud Examination

    Skills you'll gain: Fraud detection, Internal Controls, Anomaly Detection, Financial Auditing, Cybersecurity, Investigation, Analytics, Big Data, Accounting, Compliance Reporting, Data Analysis Software, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Report Results Clearly

    Skills you'll gain: Performance Reporting, Performance Analysis, Marketing Analytics, Data-Driven Decision-Making, Business Writing, Marketing Effectiveness, Data Storytelling, Email Marketing, Data Presentation, Concision, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Conjoint to Cluster: Survey Design and Segmentation

    Skills you'll gain: Surveys, Survey Creation, Qualitative Research, Data Quality, Sample Size Determination, Data Governance, Sampling (Statistics), Market Research, Marketing Analytics, Interviewing Skills, Customer Analysis, Customer Insights, Quantitative Research, Data Maintenance, Research Design, Automation, Data Collection, Consumer Behaviour, Research Methodologies, General Data Protection Regulation (GDPR)

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Shape Email Strategy

    Skills you'll gain: Email Marketing, Strategic Leadership, Strategic Marketing, Marketing Strategies, Marketing Planning, Campaign Management, Strategic Decision-Making, Marketing Effectiveness, Business Strategy, Data-Driven Decision-Making, Competitive Analysis, Market Dynamics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    Product Management with AI

    Skills you'll gain: AI Product Strategy, Data Ethics, Responsible AI, Product Roadmaps, Forecasting, Agile Product Development, Product Management, AI Enablement, Collaborative Software, Cross-Functional Collaboration, Product Planning, Risk Analysis, AI Personalization, Performance Metric, Product Improvement, Product Marketing, Product Strategy, Product Knowledge, New Product Development, Generative AI Agents

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Entrepreneurship: MBA-level tips for business leaders

    Skills you'll gain: People Management, Strategic Marketing, Operational Efficiency, Marketing Communications, Entrepreneurship, Talent Management, Sales Strategy, Growth Strategies, Business Leadership, Business Operations, Leadership Development, Business Management, Leadership, Cash Flows, Business Strategy, Leadership and Management, Finance, Professional Development, Personal Development, Strategic Leadership

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Social and Multimedia Content Creation

    Skills you'll gain: Video Production, Adobe Express, Multimedia, Social Media Content, Cross-Channel Marketing, Content Marketing, Social Media, Marketing Analytics, Content Creation, Data Ethics, Marketing Effectiveness, Visual Design, Marketing Strategies, Social Media Marketing, Marketing Design, Digital Media Strategy, Graphic and Visual Design, Infographics, Storytelling, Design Elements And Principles

    4.7
    Rating, 4.7 out of 5 stars
    ·
    534 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Data Mining

    Skills you'll gain: Data Visualization, Data Visualization Software, Text Mining, Data Presentation, Data Mining, Interactive Data Visualization, Data Storytelling, Dashboard, Tableau Software, Plot (Graphics), Natural Language Processing, Scatter Plots, Unsupervised Learning, Data Mapping, Unstructured Data, Statistical Analysis, Vector Databases, Graphing, Predictive Analytics, Big Data

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2.9K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Visualize Business Data with Power BI

    Skills you'll gain: Power BI, Data Modeling, Analytical Skills, Data Presentation, Analysis, Business Reporting, Data Management, Data Storytelling, Data Manipulation, Microsoft Power Platform, Business Analytics, Management Reporting, Real Time Data, Analytics, Visualization (Computer Graphics), Customer Analysis, Time Series Analysis and Forecasting, Marketing Analytics, Data Security, Profit and Loss (P&L) Management

    Beginner · Specialization · 3 - 6 Months

1…868788…468

In summary, here are 10 of our most popular marketing analytics courses

  • Predict and Validate Regression Models in R: Coursera
  • Integrate Generative AI Into Your Data Workflow: Google Cloud
  • Preparing Data for Analysis with Microsoft Excel: Microsoft
  • Forensic Accounting and Fraud Examination: West Virginia University
  • Report Results Clearly: Coursera
  • Conjoint to Cluster: Survey Design and Segmentation: Coursera
  • Shape Email Strategy : Coursera
  • Product Management with AI: AI CERTs
  • Entrepreneurship: MBA-level tips for business leaders: Chris Croft Training
  • Social and Multimedia Content Creation: Adobe

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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