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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of User Experience (UX) Design

    Skills you'll gain: User Experience, User Experience Design, User Research, Design Thinking, Persona (User Experience), Usability, User Centered Design, User Interface (UI), Mockups, Prototyping, Sprint Retrospectives, Wireframing, Sprint Planning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    75K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Science

    Skills you'll gain: Data Storytelling, Dashboard, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, SQL, Unsupervised Learning, Interactive Data Visualization, Supervised Learning, Data Analysis, Jupyter, Model Evaluation, Data Manipulation, Data Literacy, Data Transformation, Generative AI, Professional Networking, Data Import/Export

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    150K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Generative AI Engineering

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Large Language Modeling, LangChain, Retrieval-Augmented Generation, Exploratory Data Analysis, Unsupervised Learning, Generative Model Architectures, PyTorch (Machine Learning Library), ChatGPT, Generative AI, Restful API, LLM Application, Keras (Neural Network Library), Supervised Learning, Generative AI Agents, Model Evaluation, Data Analysis, Vector Databases, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    99K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM & Darden Digital Strategy

    Skills you'll gain: Data Storytelling, Digital Transformation, Business Strategy, Cloud Computing Architecture, Data Wrangling, Competitive Analysis, Cloud Services, Data Presentation, Cloud Deployment, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Cloud Computing, Product Lifecycle Management, Strategic Decision-Making, Business Technologies, Data Science

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Engineering Foundations

    Skills you'll gain: Extract, Transform, Load, Web Scraping, Database Design, SQL, IBM DB2, Database Management, Relational Databases, Data Architecture, Data Pipelines, Databases, Big Data, Data Storage Technologies, Unit Testing, Data Storage, Stored Procedure, Data Import/Export, SQL Server Integration Services (SSIS), Programming Principles, PostgreSQL, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    60K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Next-Gen Brand Management

    Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Generative AI - Your Personal Code Reviewer

    Skills you'll gain: Prompt Engineering, Generative AI, Code Review, Debugging, Responsible AI, Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Maintainability, Data Cleansing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Data Literacy, Spreadsheet Software, Stakeholder Communications, Dashboard, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analysis, Expectation Management, Quantitative Research, Problem Solving, Smart Goals

    4.7
    Rating, 4.7 out of 5 stars
    ·
    35K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science

    Skills you'll gain: Data Storytelling, Dashboard, Plotly, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, Interactive Data Visualization, Data Analysis, Data Import/Export, Model Evaluation, Data Manipulation, Data Transformation, Predictive Modeling, Matplotlib, Statistical Reporting, Data Science, Programming Principles, Python Programming, Machine Learning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    61K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fractal Analytics

    Fractal Data Science

    Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Data Analysis Expressions (DAX), Human Centered Design, Storyboarding, SQL, Machine Learning, Problem Solving, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    567 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Data Engineering

    Skills you'll gain: Extract, Transform, Load, NoSQL, Apache Spark, Data Warehousing, Web Scraping, Database Administration, Apache Hadoop, Database Design, Relational Databases, Linux Commands, Data Pipelines, SQL, IBM Cognos Analytics, Database Management, Generative AI, Professional Networking, Data Import/Export, Python Programming, Data Analysis, Data Science

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    62K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Market Research Analyst

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Business Intelligence, Paid media, Performance marketing, Key Performance Indicators (KPIs), Campaign Management, Social Media Marketing, HubSpot CRM, Social Media Management, Digital Marketing, Google Ads, Marketo, Marketing Automation, Email Marketing, Value Propositions, Canva (Software), Content Creation, Web Analytics, Marketing Strategies

    Beginner · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of User Experience (UX) Design: Google
  • IBM Data Science: IBM
  • IBM Generative AI Engineering: IBM
  • IBM & Darden Digital Strategy: IBM
  • Data Engineering Foundations: IBM
  • Next-Gen Brand Management: Coursera
  • Generative AI - Your Personal Code Reviewer: Fractal Analytics
  • Ask Questions to Make Data-Driven Decisions: Google
  • Applied Data Science: IBM
  • Fractal Data Science: Fractal Analytics

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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