• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    U

    University of Michigan

    Leveraging GenAI to Develop Critical Thinking Skills

    Skills you'll gain: Critical Thinking, Generative AI, AI Enablement, Decision Making, Information Management

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Introduction to Key Constitutional Concepts and Supreme Court Cases

    Skills you'll gain: Legal Proceedings, Civil Procedures, Court Systems, Social Studies, Civil Law, Political Sciences, Case Law, Legal Research, Social Justice, Governance, Case Studies, Diversity Equity and Inclusion Initiatives

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Unraveling the Cycling City

    Skills you'll gain: Sociology, Social Sciences, Systems Thinking, Economics, Policy, and Social Studies, Cultural Diversity, Policy Analysis, Environmental Science, Spatial Analysis, Case Studies, Human Centered Design, Public Policies, Qualitative Research, Sustainable Engineering, Environment and Resource Management, European History

    4.9
    Rating, 4.9 out of 5 stars
    ·
    252 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    SEO, Generative AI, and GEO Capstone Project

    Skills you'll gain: Search Engine Optimization, Generative AI, Content Strategy, AI Enablement, Semantic Web, Workforce Development, Content Performance Analysis, Digital Marketing, Content Creation, Digital Content, Social Media, JSON

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    The Future of Healthcare and Emerging Trends

    Skills you'll gain: Social Determinants Of Health, Community Health, Health Equity, Behavioral Economics, Health Administration, Consumer Behaviour, Business Modeling, Artificial Intelligence

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    ¿Cómo persuadir? Jugando con palabras, imágenes y números

    Skills you'll gain: Persuasive Communication, Oral Expression, Storytelling, Data Presentation, Research, Graphic and Visual Design, Persona (User Experience), Statistics, Psychology

    4.4
    Rating, 4.4 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Operations Analytics

    Skills you'll gain: Descriptive Analytics, Business Analytics, Analytics, Predictive Analytics, Operational Analysis, Business Operations, Data Analysis, Operations Management, Data-Driven Decision-Making, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Inventory and Warehousing, Process Optimization, Risk Analysis, Excel Formulas, Supply Chain Planning, Decision Making, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Legal Practice

    Skills you'll gain: AI Enablement, AI Workflows, Law, Regulation, and Compliance

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Machine Design Part I

    Skills you'll gain: Failure Analysis, Mechanical Design, Structural Analysis, Materials science, Engineering Analysis, Engineering Design Process, Mechanics, Biomedical Engineering, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    C

    Coursera

    Marketing Analytics: Data Predictions and Dashboards

    Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Business Analytics, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Data, Market Research, Data Analysis, Strategic Decision-Making

    3.8
    Rating, 3.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Marketing Strategies, Marketing, Brand Management, Research, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidade Estadual de Campinas

    Saúde Baseada em Evidências

    Skills you'll gain: Health Equity, Health Assessment, Health Disparities, Health Care, Health Policy, Research, Health Systems, Public Health, Program Evaluation, Investigation, Clinical Research, Research Design, Scientific Methods, Research Methodologies, Peer Review, Statistical Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.5K reviews

    Beginner · Course · 1 - 3 Months

1…777879…338

In summary, here are 10 of our most popular market research courses

  • Leveraging GenAI to Develop Critical Thinking Skills: University of Michigan
  • Introduction to Key Constitutional Concepts and Supreme Court Cases: University of Pennsylvania
  • Unraveling the Cycling City: University of Amsterdam
  • SEO, Generative AI, and GEO Capstone Project: SkillUp
  • The Future of Healthcare and Emerging Trends: University of Illinois Urbana-Champaign
  • ¿Cómo persuadir? Jugando con palabras, imágenes y números: Universitat Autònoma de Barcelona
  • Operations Analytics: University of Pennsylvania
  • AI for Legal Practice: AI CERTs
  • Machine Design Part I: Georgia Institute of Technology
  • Marketing Analytics: Data Predictions and Dashboards: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok